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WPMIA - How to monetize your website?
 

WPMIA - How to monetize your website?

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A presentation at a WordPress Meetup in Fort Lauderdale, Florida. Explanation on how to generate money by monetizing your website.

A presentation at a WordPress Meetup in Fort Lauderdale, Florida. Explanation on how to generate money by monetizing your website.

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    WPMIA - How to monetize your website? WPMIA - How to monetize your website? Presentation Transcript

    • How to monetize your website?Presented by Jean “Jeazy” Felisme Twitter @WPMIA TWEET #WPMIA Facebook Search: WPMIA Follow @ricksolari @jackiej04
    • About MeFounder of BizDots MediaMan with Many TalentsAlways learning Something new… Follow me @jfeliweb jfeliweb.com
    • Ways to make money with a website are different from ways to make more money from it.Methods to increase your traffic or click through rate will help you make more money, but they do not represent a method of making money per se.
    • Low ball figuresHigh ball figuresTakes work for big pay off 6 5 4 3 A 2 B 1 0 C Jan Feb March April
    • Anyone? Time and Patients Drive“Choose a job you love, and you will never have to work a day in your life.” ~ Confucius
    • Need Traffic 1,000 unique views a day minimumYour site design or Theme ready Ad Space
    • To make money… duh?You have the a lot of traffic…Grow your site…Gain credibility…
    • Text Ads &Display Ads
    • Text AdsAdvertisements displayed as simple, text-based hyperlinks are known asText Ads. As their name suggests, text ads they do not include graphic images.
    • Display AdsGraphical advertisements featured on websites are known as Display Ads. Display ads are often available in many standard shapes and sizes, including: banners, leader boards, skyscrapers, large boxes, and other sized graphical ads.
    • Ad NetworksAffiliate MarketingPrivate Ad Sales (Direct Advertising)Extra Ways To Make A Buck
    • What are Ad Networks? is a company that connectsadvertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. Wikipedia
    • Google AdsenseAdbriteYahoo! Publisher Network (YPN)Value ClickTribal FusionCommission JunctionClickBank
    • Google AdsenseSimple to useThey are great for webmasterscreating content websitesFraudulent Clicks o The Adsense account can be closed by Google at any time
    • Tribal FusionCompletely transparent revenueshare modelOptimization TechnologySmart Publisher Program Manage Your Own Campaigns Gain Strength in Numbers
    • Commission JunctionMost productive affiliatesAccess to widely recognized andhighly specialized brandsTransparent performance metricsGreat technical support
    • Ad Networks Types of Ad Networks PPC vs. CPM vs. PPA
    • Pay Per Click (PPC) Also know as Cost Per Click (CPC) Advertiser pays for each click made on a banner impression Payment depends on the number of clicks
    • ProsCan block some advertisersthrough filter listGet paid at the going marketrate
    • ConsNeed high click through rate(CTR)Not all clicks countedRisk of invalid click accounttermination
    • *thousand A site guarantees the advertiser a certain number of visitors. Payment depends on the number of impressions.
    • ProsGuaranteed easy moneyNo concern about click throughrate (CTR)Low risk
    • ConsVery high traffic requiredLow priced adsClicks are worth $0.00Annoying spyware for visitors
    • Also called pay per action (PPA),cost per acquisition (CPA), costper conversion (CPC), cost perlead or cost per sale (CPS) or costper lead.Links closely with AffiliateMarketing
    • ProsAnother OptionPotentially Highest payout
    • ConsClicks pay $0.00Unpredictable revenueSome banners don’t convert
    • Is when a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission.
    • The GoodDirect ad sales will probably beyour most profitable incomesourceMore money No MiddlemenFlexibilityCredibility
    • The BadTime ConsumingUnstable
    • Research, Research, ResearchKeyword searchGoogle searchWebsite Analytics Google Adwords Tool
    • Create an Advertise pageGet StatsInformation about the VisitorsAdvertising Options TechCrunch | Mashable
    • Reach out through email• Introduce yourself• Tell them why you contact them• Give details about your site• Give details about your ad options
    • Tip on Closing the Deal…Be Popular Provide value The numbersProfessional looking design Show Ad space to sponsorsBe flexible on the terms
    • Sponsorships• Ads• Reviews• Post• EventsPayPerPost | SponsoredReviews
    • Premium ContentWhen websites or blogscharge for access to extracontent and exclusivetools.Subscription memberships
    • RSS FeedJob BoardsDonationsSell Products and ServicesAnd the list goes on… FreelanceSwitch
    • Free Ad Management Plugins Wp-Insert AdSense Revenue Sharing WP125 AdRotate
    • Wp-InsertInsert Ads left, right, middle,above & below content or postAllows copy/paste of htmlOption to show/hide ads
    • AdRotateEasy management of adsTrack clicks and show its Click-Through-RatioAdsense and most otherreferrer/ad programs ready
    • Premium Ad Management Plugins OIO Publisher DirectAdsMarket
    • OIO Publisher$47Sell all forms of text ads, bannerads, and paid reviewsInbuilt affiliate programTime SavingWell Supported
    • Poor Content…Don’t over do it…No Call to Action
    • Pick oneResearch itSetup it upImprove on itRepeat it again Syed Balkhi www.wpbeginner.com
    • 1. Be Consistent2. Always deliver value 3. Have a blast!
    • Questions?
    • I’m Jean “Jeazy” FelismeFollow me on Twitter @jfeliweb And Visit JFeliWeb.com For more information