How to monetize    your website?Presented by Jean “Jeazy” Felisme              Twitter @WPMIA               TWEET #WPMIA  ...
About MeFounder of BizDots MediaMan with Many TalentsAlways learning Something new…      Follow me @jfeliweb          jfel...
Ways to make money with a website      are different from ways to      make more money from it.Methods to increase your tr...
Low ball figuresHigh ball figuresTakes work for big pay off                 6                 5                 4         ...
Anyone?   Time and Patients   Drive“Choose a job you love, and you will never have     to work a day in your life.” ~ Conf...
Need Traffic  1,000 unique views a day minimumYour site design or Theme ready  Ad Space
To make money… duh?You have the a lot of traffic…Grow your site…Gain credibility…
Text Ads     &Display Ads
Text AdsAdvertisements displayed as simple, text-based hyperlinks are known asText Ads. As their name suggests, text   ads...
Display AdsGraphical advertisements featured on  websites are known as Display Ads.    Display ads are often available in ...
Ad NetworksAffiliate MarketingPrivate Ad Sales (Direct Advertising)Extra Ways To Make A Buck
What are Ad Networks?   is a company that connectsadvertisers to web sites that want to host advertisements. The key    fu...
Google AdsenseAdbriteYahoo! Publisher Network (YPN)Value ClickTribal FusionCommission JunctionClickBank
Google AdsenseSimple to useThey are great for webmasterscreating content websitesFraudulent Clicks o The Adsense account c...
Tribal FusionCompletely transparent revenueshare modelOptimization TechnologySmart Publisher Program  Manage Your Own Camp...
Commission JunctionMost productive affiliatesAccess to widely recognized andhighly specialized brandsTransparent performan...
Ad Networks    Types of Ad Networks PPC vs. CPM vs. PPA
Pay Per Click (PPC) Also know as Cost Per Click (CPC) Advertiser pays for each click made on a banner impression Payment d...
ProsCan block some advertisersthrough filter listGet paid at the going marketrate
ConsNeed high click through rate(CTR)Not all clicks countedRisk of invalid click accounttermination
*thousand A site guarantees the advertiser a certain number of visitors. Payment depends on the number of impressions.
ProsGuaranteed easy moneyNo concern about click throughrate (CTR)Low risk
ConsVery high traffic requiredLow priced adsClicks are worth $0.00Annoying spyware for visitors
Also called pay per action (PPA),cost per acquisition (CPA), costper conversion (CPC), cost perlead or cost per sale (CPS)...
ProsAnother OptionPotentially Highest payout
ConsClicks pay $0.00Unpredictable revenueSome banners don’t convert
Is when a merchant that is  willing to let other people (the affiliates) sell directly  or indirectly its products  and se...
The GoodDirect ad sales will probably beyour most profitable incomesourceMore money  No MiddlemenFlexibilityCredibility
The BadTime ConsumingUnstable
Research, Research, ResearchKeyword searchGoogle searchWebsite Analytics        Google Adwords Tool
Create an Advertise pageGet StatsInformation about the VisitorsAdvertising Options      TechCrunch | Mashable
Reach out through email• Introduce yourself• Tell them why you contact  them• Give details about your site• Give details a...
Tip on Closing the Deal…Be Popular  Provide value  The numbersProfessional looking design  Show Ad space to sponsorsBe fle...
Sponsorships•   Ads•   Reviews•   Post•   EventsPayPerPost | SponsoredReviews
Premium ContentWhen websites or blogscharge for access to extracontent and exclusivetools.Subscription memberships
RSS FeedJob BoardsDonationsSell Products and ServicesAnd the list goes on…        FreelanceSwitch
Free Ad Management Plugins         Wp-Insert   AdSense Revenue Sharing           WP125          AdRotate
Wp-InsertInsert Ads left, right, middle,above & below content or postAllows copy/paste of htmlOption to show/hide ads
AdRotateEasy management of adsTrack clicks and show its Click-Through-RatioAdsense and most otherreferrer/ad programs ready
Premium Ad Management Plugins        OIO Publisher       DirectAdsMarket
OIO Publisher$47Sell all forms of text ads, bannerads, and paid reviewsInbuilt affiliate programTime SavingWell Supported
Poor Content…Don’t over do it…No Call to Action
Pick oneResearch itSetup it upImprove on itRepeat it again                         Syed Balkhi                  www.wpbegi...
1. Be Consistent2. Always deliver value   3. Have a blast!
Questions?
I’m Jean   “Jeazy” FelismeFollow me on Twitter @jfeliweb             And Visit        JFeliWeb.com        For more informa...
WPMIA - How to monetize your website?
WPMIA - How to monetize your website?
WPMIA - How to monetize your website?
WPMIA - How to monetize your website?
Upcoming SlideShare
Loading in...5
×

WPMIA - How to monetize your website?

908

Published on

A presentation at a WordPress Meetup in Fort Lauderdale, Florida. Explanation on how to generate money by monetizing your website.

Published in: Technology, Design
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
908
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

WPMIA - How to monetize your website?

  1. 1. How to monetize your website?Presented by Jean “Jeazy” Felisme Twitter @WPMIA TWEET #WPMIA Facebook Search: WPMIA Follow @ricksolari @jackiej04
  2. 2. About MeFounder of BizDots MediaMan with Many TalentsAlways learning Something new… Follow me @jfeliweb jfeliweb.com
  3. 3. Ways to make money with a website are different from ways to make more money from it.Methods to increase your traffic or click through rate will help you make more money, but they do not represent a method of making money per se.
  4. 4. Low ball figuresHigh ball figuresTakes work for big pay off 6 5 4 3 A 2 B 1 0 C Jan Feb March April
  5. 5. Anyone? Time and Patients Drive“Choose a job you love, and you will never have to work a day in your life.” ~ Confucius
  6. 6. Need Traffic 1,000 unique views a day minimumYour site design or Theme ready Ad Space
  7. 7. To make money… duh?You have the a lot of traffic…Grow your site…Gain credibility…
  8. 8. Text Ads &Display Ads
  9. 9. Text AdsAdvertisements displayed as simple, text-based hyperlinks are known asText Ads. As their name suggests, text ads they do not include graphic images.
  10. 10. Display AdsGraphical advertisements featured on websites are known as Display Ads. Display ads are often available in many standard shapes and sizes, including: banners, leader boards, skyscrapers, large boxes, and other sized graphical ads.
  11. 11. Ad NetworksAffiliate MarketingPrivate Ad Sales (Direct Advertising)Extra Ways To Make A Buck
  12. 12. What are Ad Networks? is a company that connectsadvertisers to web sites that want to host advertisements. The key function of an ad network is aggregation of ad space supply from publishers and matching it with advertiser demand. Wikipedia
  13. 13. Google AdsenseAdbriteYahoo! Publisher Network (YPN)Value ClickTribal FusionCommission JunctionClickBank
  14. 14. Google AdsenseSimple to useThey are great for webmasterscreating content websitesFraudulent Clicks o The Adsense account can be closed by Google at any time
  15. 15. Tribal FusionCompletely transparent revenueshare modelOptimization TechnologySmart Publisher Program Manage Your Own Campaigns Gain Strength in Numbers
  16. 16. Commission JunctionMost productive affiliatesAccess to widely recognized andhighly specialized brandsTransparent performance metricsGreat technical support
  17. 17. Ad Networks Types of Ad Networks PPC vs. CPM vs. PPA
  18. 18. Pay Per Click (PPC) Also know as Cost Per Click (CPC) Advertiser pays for each click made on a banner impression Payment depends on the number of clicks
  19. 19. ProsCan block some advertisersthrough filter listGet paid at the going marketrate
  20. 20. ConsNeed high click through rate(CTR)Not all clicks countedRisk of invalid click accounttermination
  21. 21. *thousand A site guarantees the advertiser a certain number of visitors. Payment depends on the number of impressions.
  22. 22. ProsGuaranteed easy moneyNo concern about click throughrate (CTR)Low risk
  23. 23. ConsVery high traffic requiredLow priced adsClicks are worth $0.00Annoying spyware for visitors
  24. 24. Also called pay per action (PPA),cost per acquisition (CPA), costper conversion (CPC), cost perlead or cost per sale (CPS) or costper lead.Links closely with AffiliateMarketing
  25. 25. ProsAnother OptionPotentially Highest payout
  26. 26. ConsClicks pay $0.00Unpredictable revenueSome banners don’t convert
  27. 27. Is when a merchant that is willing to let other people (the affiliates) sell directly or indirectly its products and services, in exchange for a commission.
  28. 28. The GoodDirect ad sales will probably beyour most profitable incomesourceMore money No MiddlemenFlexibilityCredibility
  29. 29. The BadTime ConsumingUnstable
  30. 30. Research, Research, ResearchKeyword searchGoogle searchWebsite Analytics Google Adwords Tool
  31. 31. Create an Advertise pageGet StatsInformation about the VisitorsAdvertising Options TechCrunch | Mashable
  32. 32. Reach out through email• Introduce yourself• Tell them why you contact them• Give details about your site• Give details about your ad options
  33. 33. Tip on Closing the Deal…Be Popular Provide value The numbersProfessional looking design Show Ad space to sponsorsBe flexible on the terms
  34. 34. Sponsorships• Ads• Reviews• Post• EventsPayPerPost | SponsoredReviews
  35. 35. Premium ContentWhen websites or blogscharge for access to extracontent and exclusivetools.Subscription memberships
  36. 36. RSS FeedJob BoardsDonationsSell Products and ServicesAnd the list goes on… FreelanceSwitch
  37. 37. Free Ad Management Plugins Wp-Insert AdSense Revenue Sharing WP125 AdRotate
  38. 38. Wp-InsertInsert Ads left, right, middle,above & below content or postAllows copy/paste of htmlOption to show/hide ads
  39. 39. AdRotateEasy management of adsTrack clicks and show its Click-Through-RatioAdsense and most otherreferrer/ad programs ready
  40. 40. Premium Ad Management Plugins OIO Publisher DirectAdsMarket
  41. 41. OIO Publisher$47Sell all forms of text ads, bannerads, and paid reviewsInbuilt affiliate programTime SavingWell Supported
  42. 42. Poor Content…Don’t over do it…No Call to Action
  43. 43. Pick oneResearch itSetup it upImprove on itRepeat it again Syed Balkhi www.wpbeginner.com
  44. 44. 1. Be Consistent2. Always deliver value 3. Have a blast!
  45. 45. Questions?
  46. 46. I’m Jean “Jeazy” FelismeFollow me on Twitter @jfeliweb And Visit JFeliWeb.com For more information
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×