Resume of Jean Christophe ROBLES


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Resume of Jean Christophe ROBLES’ career path, experience, skills and achievements as a vastly experienced and widely travelled, multilingual tourism professional.

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Resume of Jean Christophe ROBLES

  1. 1. From Jean Christophe ROBLES ESPINOSA“Jean Christophe is a man with 6, Spg 242-24, Jln Subok, Bandar Seri Begawan – BRUNEI DARUSSALAMvision and a wide variety of +673 226 29 56 | +673 864 63 81 | chris.robles50skills that he applies in anexemplary manner with, certainty, and _________________________________________________________________adroitness. He is excellent insocial interactions both Senior level Tourism Professionalpublicly and in the office, and Destination Marketing – Tour Operations – Frontline Client Relationshis multilingual skills and long _________________________________________________________________experience working inmulticultural environments Highly experienced and widely traveled marketing, sales, operations and frontlinemake him invaluable in his professional with experience in government, private sector and as an independentfield. He is as comfortable worker, and who has consistently delivered high quality work to his employers,leading a project as he is being through a methodical approach to achieving tasks and objectives, a keen eye forpart of a team effort, and his detail, a strong work ethic and a sharp mind that has resulted in high client satisfaction when in the frontlines, significant improvements in results, marketquick inventive mind penetration and operations when working for private or government organizations,understands and finds and production of quantities of academic level written analytical and promotionalsolutions to obstacles quickly documents, texts, brochures and presentations.and effectively. I would highlyrecommend him as a powerfulplacement in any posting.” Skills / Expertise / Experience - Randy Raine-Reusch, Performance Booster – Led Marketing Team to increase visitor arrivals toArtistic Director, Rainforest destination by an average of 12% year-on-yearWorld Music Festival between 2003 and 2011 Significantly increased destination uptake in wholesaler brochures across markets, and destination“Jean Christophe is a highly awareness through destination features across all mediadedicated and skilled Directorof Marketing. He created very Strategic Thinker – Developed yearly marketing and media plans andeffective and targeted long term business plans, establishing marketing strategies, market positioning and segmentation,marketing campaigns working delivering sharp analyses of market trends,with relevant stakeholders assessments of affecting factors and producingsuch as The Empire Hotel & detailed statistics and performance matrixesCountry Club.” Great Communicator – Worldly and knowledgeable social networker who- Anne Busfield, General delivers highly rated presentations, is media friendly,Manager, The Empire Hotel & is forthcoming with off the cuff interviews, gives convincing marketing pitches during sales calls, roadCountry Club shows , in business meetings or on stand during trade fairs, and is a world class Tour Guide“It was a pleasure working Prolific Writer – Written, designed and/or edited tour programs forwith Jean Christophe. I Tour Operators, destination brochures, media information kits, tourism articles, analytical reports,enjoyed exchanging position papers, Board documents, speeches,professional views with him; interviews, welcome messages, presentation texts,his deep cultural insight and advertisement copy, website contents and terms ofstrong creative intuition reference and job specifications for tender documents for branding exercises, promotional materialscontributed to the success of production and outsourced service providersall our campaigns and actions. Multicultural – French citizen of Peruvian ancestry, grew up, livedI can only recommend him as and/or worked in a dozen countries in Europe,a valuable asset to any America, Africa and Asia, and visited many more ontourism or hospitality five continentscompany.” Multilingual – Speaks with practically native fluency English,- Gabrielle Alam, Managing French, Spanish and Italian, and has a good basicDirector, Eyes2market UK Ltd knowledge of Malay, as well as some notions of German, Portuguese and Thai
  2. 2. Jean Career PathChristopheROBLES DIRECTOR OF MARKETING & PROMOTION (2003 – 2012)ESPINOSA Brunei Tourism Development Department – BSB , Brunei Darussalam Joined in 2003 as Tourism Expert, and from 2006 to 2012, as Director of Marketing & Promotion, in(Page II) charge of planning, developing and implementing the marketing strategies and initiatives to enhance Brunei’s position as a tourist destination in South East Asia and to grow visitor arrivals, revenue and length of stay, as well as to advise the Department on tourism related issues. Key Responsibilities Day to day direction and management of the Marketing Division, assigning duties and areas of responsibility, monitoring performance and transferring skills to a staff of 5 Officers, 1 Assistant Officer and 2 Project Supervisors Planning, preparing and implementing the marketing and promotional activities within the planned Budget of about US$3.5 million yearly Coordinating marketing activities with local and overseas industry partners, and with appointed marketing representation offices in China and Australia Coordinating public relations and media activities, writing press releases and press materials, monitoring brand integrity and production of promotional materials Coordinating and supervising online and new media marketing activities Coordinating and planning attendance at industry fairs and trade affairs Compiling and analyzing statistics, KPI and industry data, monitoring market trends and intelligence, producing reports, analyses and position papers for higher management DIRECTOR OF MARKETING & PROMOTION (1995 – 2003) Sarawak Tourism Board – Kuching , Sarawak - Malaysia Joined in 1995 at the formation of the Tourism Board as Marketing Executive, later promoted to Marketing Manager and then Director of Marketing & Promotion, establishing the working parameters and the distinctive operating style of this multiple award winning organization and was in charge of planning, developing and implementing the marketing strategies and initiatives to enhance Sarawak’s position as a tourist destination within Malaysia, Borneo and South East Asia, and to grow visitor arrivals, revenue and length of stay, as well as to advise the Board on tourism related issues. Key Responsibilities Vastly similar to the above responsibilities with Brunei Tourism, but supervising a staff of 4 Marketing Executives and 3 Assistants, coordinating with overseas offices in Germany, Italy and Australia, managing a budget of about US$2 million yearly and having a heavier travel schedule to attend trade fairs and conduct road shows MARKETING EXECUTIVE / OPERATIONS MANAGER (1993 – 1995) Interworld Travel – Kuching , Sarawak - Malaysia Joined in 1993 to help refine and improve the operations side of this family run inbound tour operator, and to develop their marketing activities, particularly in Europe. Key Responsibilities Marketing the company services to wholesale Tour Operators in Europe Managing client data base, communicating with clients and following up on requests, bookings and preparation of itineraries Designing and writing the tour programs brochures and leaflets FREELANCE TOUR GUIDE, TOUR LEADER AND INTERPRETER (1985 – 1993) Various leading Tour Operators / Club Med – Hong Kong and Malaysia Worked as one of the most in demand multilingual tour guides in Hong Kong and Malaysia, occasionally doing interpretation work and leading Club Med tour groups in 1992 and 1993. Key Responsibilities Delivering accurate, educational, insightful and entertaining tour commentaries to visitors from all countries, in groups of all sizes and from all backgrounds, including VVIPs, and interpreting for business people and officials G.O. EXCURSIONS / TOUR LEADER (1982 – 1985) Club Med – Paris , France / resorts in Tunisia, Mexico, Senegal, Morocco, Haiti, Italy Joined the Club Med Excursions service in 1982, underwent a 2 month intensive Tour Guide and Tour Leader training in Tunisia, and then worked as G.O. Excursions in several Club Med resorts, consistently achieving over 90% guest satisfaction returns on tours conducted. Key Responsibilities Conducting, leading and guiding day trip to week long excursions and circuits Promoting and selling tours to resort guests and doing pre-departure briefings Public and guest relations, stage performances and entertaining guests
  3. 3. Jean Christophe ROBLES ESPINOSA (Page III) From Other Work Experiences Tour Representative – Worked briefly for Canadian Tour Operator Mirabelle Tours as Tour Representative for their clients in Punta“JCR is a long term contact Cana, Dominican Republicwho is very professional in Hotel Receptionist – Worked over a summer season at the Front Desk of theall that he does. I can family run Hotel Treviso, in Jesolo Lido, Italythoroughly recommend Company Owner – Created and co-managed for a year Archeo Tours, ahim.” very niche tour operation in Lima, Peru, specializing in- Paul Flackett, Managing educational tours to remote archaeological sites in theDirector, IMEX Andes mountains near Lima, using Land Rovers, horses and sleeping in rudimentary accommodation Sales Person – Worked for brief periods in several sales positions in“A mentor, leader and a direct retail sales, door to door publishing sales andgreat friend” telemarketing, in France, Italy and Spain- Geoffrey Lee, TourismOfficer, Sarawak TourismBoard Training / Knowledge / Computer Skills C.E.C.E.L.E. (Centre d’Études du Commerce Extérieur et des Langues Étrangères, Paris“Chris has been well - France)acquainted with me and is – Certificate sanctioning a course in External Commerce and Foreign Languages,one of my first contacts in followed by a practical training in tour operations at the CTV –CEDRI Tour Operator and Incentive House, in Paris – FranceBrunei when UNWTOapproached the country. WFTGA (World Federation of Tourist Guide Associations, Nicosia, Cyprus based)Chris is an efficient worker – Certified Tour Guide and Trainer (Part I & Part II Train the Trainer Course, delivered in BSB – Brunei Darussalam)with amicable character.”- Jing Xu, Director, UNWTO Attended various courses, seminars and training on marketing techniques, computer useWorld Tourism and work efficiency improvementOrganization Fluent in spoken, read and written English, French, Spanish and Italian______________________ Proficient in use of Microsoft Office suite, early user of Internet, social networking sites and of e-marketing toolsSOCIAL SITES : Recognitions /  Winner of the 2006 IMEX Academy Award for the Asia - Pacific regionchristopherobles  Creative inspiration behind the multiple award winning Sarawak trade fair pavilion  Chairman of the Organizing Committee of the 2001 Rainforest World Music Festival in Santubong , Sarawak – Malaysia, and Head of Selection Committee from 1998 to 2003  Secretary of the TRAVEX Committee of the 2010 ASEAN Tourism Forum in Jerudong, Brunei Darussalamhristophe.Robles  Secretary and member of various organizing committees for work related sport and cultural events, strategic plans and ISO certification processesFULL ONLINE C.V. (SLIDESHARE PRESENTATION) : Qualities / Interests  Dedicated, committed, pro-active, independent, objective oriented, high integrity  Meticulous, thorough, perfectionist, grounded in reality,  Excellent interpersonal skills, worldly, adaptable, leads by example, mentorshristopheRobles/curriculum-vitae-of-jean-  Travel, geography, history, scientific news, current events, social issues, knowledgechristophe-robles-latest-  Reading, music, movies, world cultures, exploring new horizons, discoveringupdate  Motorcycle riding since teen years, has owned 20 motorbikes over the years  Good and “exotic” food, believes that life is meant to be enjoyed