CURRICULUM VITAE PARTICULARS“Senior level, vastly experienced, Jean Christophe Robles Espinosamulti-lingual tourism marketing Born in Versailles, Franceand operations professional with Fluent in English, French, Spanish, Italianwide international background” French Citizen
BACKGROUNDPERSONAL Of Peruvian and French parentage (Peruvian father, University lecturer in Sociology and Political Economy and French mother, French Language teacher), raised in France, England and Peru.LANGUAGE SKILLS English, French, Spanish and Italian fluently spoken, read and written. Conversational level of Malay, some notions of Portuguese, German and Thai.EDUCATION Secondary education, Certificate sanctioning course in International Commerce and Foreign Languages at the C.E.C.E.L.E. (Centre dÉtudes du Commerce Extérieur et des Langues Étrangères) in Paris, France. Attended schools both in France and Peru, including the prestigious Colegio Franco - Peruano international school in Lima, Peru and the Lycée Hoche in Versailles, France.
LATEST POSITIONDirector of Marketing and Promotion for Brunei Tourism, theTourism Development Department of the Ministry of Industryand Primary Resources in Brunei Darussalam. In charge of planning the development of marketing strategies to position Brunei as a tourist destination and to develop the market potential of the destination, aswell as of making recommendations on productdevelopment, preparing marketing projects andotherwise undertaking any other required tasksrelated to market and product development.
LATEST POSITIONKEY RESPONSIBILITIES preparation and implementation of the annual marketing plan and budget (about US$3.5 million), resulting in a year-on-year 12% average growth in tourist arrivals by air to Brunei since 2003 preparation and presentation of reports, board papers, marketing papers, position papers, marketing presentations and analytical evaluations of tourism issues in Brunei writing of pointers and background material for speeches, press statements and interviews by the CEO, Chairman of the Tourism Board and Minister in charge of tourism conceptualization of website and electronic materials, coordination and supervision of online activities and Internet marketing
LATEST POSITIONKEY RESPONSIBILITIES (Cont’d…) compilation and analysis of yearly tourist arrival figures and trends coordination of public relations and media activities, writing of press releases and press materials coordination of marketing activities with the Brunei private sector preparation and attendance of local and international trade fairs, tourism events and official meetings and conferences coordination and correspondence with industry partners in source markets preparation, planning and implementation of familiarization tours for the media and industry
LATEST POSITIONKEY RESPONSIBILITIES (Cont’d…) writing, editing and supervising the production and design of promotional and advertisement materials assigning duties to staff under supervision (5 officers, 1 assistant officer and 2 project supervisors) day to day management of the Marketing Division general guidance and advisory roles on tourism matters and issues to the Tourism Development Department
PREVIOUS POSITIONDirector of Marketing and Promotion with the Sarawak Tourism Board in Kuching, Sarawak, Malaysia, reporting directly to the Chief Executive Officer, and with responsibilities similar to those held in the latest position. Joined the Sarawak Tourism Board from its first day of operations and was influential in setting the long term vision of the Boards objectives, as well as the structuresnecessary for the proper marketing of the destination.Creative and with an eye for detail and perfection, played an important role inthe “quality control” of most of the Board’s output,helping shape the distinctive "working style” of thiswell respected and multiple award winning regionaltourism organization.Was instrumental in the organization, implementationand creation of the winning formula for the acclaimedRainforest World Music Festival.
EXPERIENCE TIMELINEBORNEO DAYS On 16th September 2003, joined Brunei Tourism in Bandar Seri Begawan, Brunei Darussalam, as a contracted Tourism Expert for product and market development. Contract renewed in 2006 and 2009 as Director of Marketing and Promotion. From 1st July 1995 to 30th June 2003, joined the newly formed Sarawak Tourism Board in Kuching, Malaysia, as the marketing executive in charge of the European markets, promoted in July 1998 to marketing manager reporting directly to the CEO, and appointed in July 2000 as Director of Marketing and Promotion, overseeing a staff of seven and a budget of about US$2 million. From October 1993 to June 1995, worked for Sarawak (Malaysia) based tour operator Interworld Travel, overseeing and planning their marketing activities as well as managing operations, production of brochures and client data base.
EXPERIENCE TIMELINEFREELANCE DAYS From October 1989 to September 1993 worked in Malaysia as a freelance tourist guide and interpreter, first in the Island of Penang, and then in the capital city of Kuala Lumpur. Besides freelancing for the major Malaysian inbound operators (such as Asian Overland Services, Reliance, Mayflower, Mandarin Tours, Kalao Voyages, Greenline, etc), helped local operator Everise Tours to start their marketing activities for the European markets, and in 1992 and 1993 regularly guided the CLUB MED series groups throughout Peninsular Malaysia, Sarawak and Singapore. From September 1985 to September 1989, worked in Hong Kong as a freelance tourist guide and interpreter with several prominent inbound Hong Kong Tour Operators and Destination Management Companies (such as Jetway Express, Speedway Travel, Treasure Tours, Reliance, etc).
EXPERIENCE TIMELINECLUB MED DAYS From February 1982 to August 1985, joined the Tour Department of the Paris based CLUB MED organization and was posted for periods ranging from 4 months to 7 months in the resorts of Djerba la Douce, on the Island of Jerba (Tunisia), Cancun in Cancun (Mexico), Les Almadies in Dakar (Senegal), Malabata in Tangiers (Morocco), Magic Haiti in Saint Marc (Haiti), Skanes in Monastir (Tunisia), Ixtapa in Zihuatanejo (Mexico) and Kamarina in Sicily (Italy).
EXPERIENCE TIMELINECLUB MED DAYS (Cont’d…) Main duties within the organization consisted in leading and guiding tours from the various resort villages where posted. Other duties consisted of preparing and presenting audio-visual presentations, conferences, slide shows and pre-tour briefings, coordinating with the tour manager the ground operations, preparation of reports and sales of tours to the resorts guests, plus other public relations and animation duties expected from CLUB MED staff, such as welcoming guests, performing on stage and otherwise assisting and entertaining the resorts guests.
EXPERIENCE TIMELINEEARLY PROJECT From July 1979 to July 1980, created and managed Archeo-Tours, based in Lima, Peru. This small pioneering specialized operation, consisted of bringing adventurous tourists with an interest in archaeology, by 4 wheel drive and on horse back, to remote and little known archaeological sites high in the Andes near Lima, staying in villagers‘ homes with minimum comfort. Unfortunately, at that time the market for such products was very small, and the project was not economically viable (it has however been kept dormant and recently revived by my former partner in the venture, though it is still a very niche product).
EXPERIENCE TIMELINEOTHER EXPERIENCES From November 1987 to February 1988, took a break from Hong Kong to work in the Dominican Republic as a tour representative for Canadian tour operator Mirabelle Tours, at their operations base in the resort of Punta Cana. From April to September 1981, worked as a hotel receptionist for the summer season at the family run Hotel Treviso, in Jesolo Lido near Venice, Italy. Between August 1980 and January 1982, worked in several temporary positions in direct sales and telemarketing, in France, Italy and the Canary Islands in Spain. From March to May 1979, after graduating from the C.E.C.E.L.E., went for practical training in tourism at the offices of the CTV - CEDRI Incentive House and Tour Operator, learning about ticketing, tour operations, programming, brochure writing, etc, in Paris, France.
ACHIEVEMENTSRECOGNITIONS Creative inspiration for the multi award winning Sarawak Pavilion used by the Sarawak Tourism Board at major tourism trade fairs. Winner of the 2006 IMEX Academy Award for the Asia – Pacific region.
ACHIEVEMENTSWRITINGS Writing of several brochures and leaflets, mainly the tour brochures for Everise Tours and Interworld Travel, the first Sarawak Destination Brochure for the Sarawak Tourism Board and the Tourist Information Guide for Brunei Tourism. Writing of several tourism related articles, mainly in the Sarawak Tourism Network magazine, and of many press releases and destination features that have appeared in several print and online publications .
ACHIEVEMENTSNEW MEDIA Heavily involved in the development of the architecture and text for the Sarawak Tourism Board’s 1st and 2nd websites, with STB being the first tourism marketing organization in South East Asia to launch a website in 1995. Similarly involved with the new Brunei Tourism website launched in 2005, making it the first tourism website in South East Asia to register a .travel top level domain. Advocated for larger involvement in digital marketing, set up a new online photo library and proposed considering outsourcing to professional outlets the development of social media platforms.
ACHIEVEMENTSPROJECTS Presentation in 1994 to the Sarawak Ministry of Tourism and Environment of a project paper and report on adventure tourism possibilities in the Lawas region of Northern Sarawak. Coordination for the first BIMP - EAGA Tourism Fair held in 1995 in Kuching, Sarawak. Head of the TRAVEX Sub-Committee for the ASEAN Tourism Forum (ATF) 2010 held in Jerudong, Brunei.
ACHIEVEMENTSPOSITIONS Chairman of the Organizing Committee for the 4th Rainforest World Music Festival held in Sarawak in 2001 (and Chairman of the Selection Committee from 1998 to 2003). Deputy Chairman of the Strategic Planning Committee for Sarawaks Tourism Board Strategic Plan (2002 - 2003). Secretary of the Sarawak Tourism Board Marketing and Promotion Committee.
MEDIA EXPOSUREVIDEO http://youtu.be/FrgK62sB6Ag (from 0:32 to 1:56)PRESS (international) www.brandrepublic.com/news/641669/ www.zoominfo.com (search for : Jean C. Espinosa) www.ttnonline.com/arcarticles.aspx?id=895&artid=8796&issueid=267 www.guidaviaggi.it/detail.lasso?id=9120 www.guidaviaggi.it/notizie/9235/sarawak-tourism-board-ttg-incontri/
PERSONAL DEVELOPMENTTRAINING AND SEMINARS Certificate of Participation in the 5th UNWTO Asia Pacific Executive Training Program on Tourism Policy and Strategy (UNWTO) Part I & Part II Train the Trainer Course Certificate of Completion (World Federation of Tourist Guide Associations) Microsoft Access 7.0 - Intermediate Certificate (New Horizons Computer learning Center) Community Participation in Tourism Planning (School of Travel Industry Management, University of Hawaii) Workshop on Iban Traditional Music, Dance, Costume and Song (Sarawak Museum and Dayak Cultural Foundation) Seminar on Product Development and Destination Marketing (Ministry of Tourism, Sarawak, with University of Hawaii) Basic First Aid certificate (Malaysian Red Crescent Society) Various quality related seminars to attain ISO and IMS standards for the Sarawak Tourism Board Various work improvement and team building seminars
WORLD TRAVELSCOUNTRIES BRIEFLY OR EXTENSIVELY VISITED For professional and sometimes leisure purposes : France, United Kingdom, Belgium, Netherlands, Sweden, Finland, Norway, Denmark, Germany, Switzerland, Austria, Italy, Spain, Gibraltar, Tunisia, Morocco, Senegal, Gambia, Peru, Mexico, Guatemala, Colombia, Haiti, Santo Domingo, Hong Kong, Macao, China, India, Malaysia, Brunei, Singapore, Thailand, Indonesia, Philippines, Laos, Cambodia, Australia, Japan For purely leisure purposes : USA (Hawaii, mainly), Venezuela, Ecuador, Panama, Costa Rica, Nepal, Monaco, Liechtenstein, Vatican, Vietnam
PERSONALPERSONAL INTERESTS Travel, geography and history (lived and worked in fourteen countries on four continents, visited another thirty four countries and territories around the world, familiar with all parts of the planet and the historical background of most countries, civilizations and religions) Motorbike riding (20 bikes over the years, last owned a Yamaha V-Max 1200cc) Reading literature, news and scientific magazines and surfing the Internet to keep abreast of what goes around the world
PERSONALPERSONAL INTERESTS (Cont’d...) Good food (Japanese, Chinese, Indian, Peruvian, Italian, French and Moroccan among my favourites) Movies and music (owning large collections of movies and music, including many from all around the world) Exploring new horizons and cultural experiences Swimming, hiking
PERSONALVISION To contribute with all my capabilities to the development of tourism as a means to achieve greater understanding among people and cultures.
ENDORSEMENTS “Chris has been well acquainted with me and is one of my first contacts in Brunei when UNWTO approached the country. Chris is an efficient worker with amicable character.” - Jing Xu, Director, UNWTO World Tourism Organization “It was a pleasure working with Jean Christophe. I enjoyed exchanging professional views with him; his deep cultural insight and strong creative intuition contributed to the success of all our campaigns and actions. I can only recommend him as a valuable asset to any tourism or hospitality company.” - Gabrielle Alam, Managing Director, Eyes2market UK Ltd “Jean-Christophe had a vision to recreate the vision of Brand Brunei. We worked together five years ago to create a campaign which still reflects the country and its multi-dimensional attributes” - David Keen, Chief Executive, QUO
ENDORSEMENTS “I have been working with Chris while he was at Sarawak Tourism Board. He is a great manager and I always appreciated his winning mix of vision and pragmatism. Highly professional !” - Massimo Tocchetti, Owner, AIGO “During my years with PATA as managing director for Europe I have had the opportunity to work with Jean Christophe at many travel trade shows throughout Europe. I have always found him to professional in his activities at those events. He has always identified the company he represents in a positive manner.” - John Semone, Managing Director – Europe, PATA Europe Division “Chris brought Sarawak Tourism Board to a new level of efficiency, showing great dedication for his work.” Top qualities: Great Results, High Integrity, Creative - Manfred Kurz, Managing Director, Diethelm Travel Malaysia
ENDORSEMENTS “We worked with Chris Robles as a client. Chris has a global view of the travel industry and is well respected and known within industry leaders. Chris was a reliable and responsible partner ready to assist and cooperate. We hope to work with Chris Robles again in the future.” Top qualities: Great Results, Expert, High Integrity - Juergen Steinmetz, Publisher, eTurboNews “Jean Christophe is a man with vision and a wide variety of skills that he applies in an exemplary manner with precision, certainty, and adroitness. He is excellent in social interactions both publicly and in the office, and his multilingual skills and long experience working in multicultural environments make him invaluable in his field. He is as comfortable leading a project as he is being part of a team effort, and his quick inventive mind understands and finds solutions to obstacles quickly and effectively. I would highly recommend him as a powerful placement in any posting.” - Randy Raine-Reusch, Artistic Director, Rainforest World Music Festival
ENDORSEMENTS “JCR is a long term contact who is very professional in all that he does. I can thoroughly recommend him .” - Paul Flackett, Managing Director, IMEX “Jean Christophe is a highly dedicated and skilled Director of Marketing. He created very effective and targeted marketing campaigns working with relevant stakeholders such as The Empire Hotel & Country Club.” - Anne Busfield, General Manager, The Empire Hotel & Country Club “During the two years that I worked as a marketing consultant in Brunei, I had the opportunity to work with Jean Christophe on several promotions. His enthusiasm for Brunei, his great knowledge of the region and his patience with working around the confines of the funding processes in place was commendable. He always showed great cultural sensitivity and he was well liked, plus well respected, by all. He played a major role in the positioning of Brunei as a tourism destination in the region.” - Bernadette Dennis, Marketing Consultant, The Empire Hotel & Country Club
ENDORSEMENTS “Jean Christophe pioneered the initial formal training of tourist guides in Brunei and asked the World Federation of Tourist Guide Associations to help establish the start of this professional training. In doing so, he understood the need for quality and professionalism at every stage of the visitors experience within a destination. He encouraged and gathered support for this concept and was successful in initiating the delivery of it thanks to his hard work, forward thinking and sheer determination. Wonderful to work with too during the delivery of the training.” - Mary Kemp Clarke, Scottish Tourist Guide- Worldwide Tourism & Training - Spanish & English, Scottish Tourist Guides Association “Jean Christophe has proved to be an invaluable resource in the tourism industry. We did quite some projects together and I can 100% recommend him!” - Michael Svedek, Area Manager Continental Europe, Royal Brunei Airlines
ENDORSEMENTS “Working with Jean Christophe Robles on the Brunei Map project was extremely valuable. Chris’ high level of expertise span from understanding detailed tourism logistics to the many mechanisms that boost tourism figures, his passion for tourism and providing high quality informative information to travellers will benefit any tourism related organization.” - Rurik Nyström, CEO / Founder, redBANG International “Jean Christophe is a very serious and professional partner. We have had a very good business cooperation while he was working at the Sarawak Tourism Board. He speaks a very fluent Italian and this was also very helpful for us.” - Barbara Rebora, Advertising Manager, TTG Italia “Chris is a person easy to work with and very down to earth. He shares his experience and tourism promotion ideas with his team and colleagues. Has a strong network with the tourism industry.” - Chew Chang Guan, Executive (Corporate Affairs) - MICE, Sarawak Tourism Board
ENDORSEMENTS “I have worked with Chris since my early days in tour & travel, and am very thankful for his guidance and openness to all tourism stakeholders in Bruneis travel industry. Chris clear communication of the vision and common goal for the industry is essential to the growth that Brunei is seeing today. Chris, it has been my pleasure to work with you and recommend you.” - Nitaya Pirinyuang, Sales Manager, The Empire Hotel & Country Club “A mentor, leader and a great friend” - Geoffrey Lee, Tourism Officer, Sarawak Tourism Board “Definitely recommend Jean Christophe for his language skills, personable, helpful, professionalism and always supportive.” - Bonnie Braga, Owner, Braga Travel Consulting
ENDORSEMENTS “Chris was a client while at Brunei Tourism. We worked together on a number of sporting events and activation strategies to increase tourism to Brunei. Across all the projects I worked on with Chris, he showed great knowledge, foresight, attention to detail and business acumen and delivered some outstanding results to Brunei’s inbound tourism numbers. He is also a good bloke and a lot of fun to work with.” - James Dick, Head of Sponsorship & Advertising, Asia, IMG Media - Sponsorship & Advertising division “Working with Chris at Brunei Tourism was a pleasure. He is true to the product he markets and believes in it. Under his leadership, Brunei Tourism reached new heights and his proactive marketing techniques led to awareness of Brunei as a fabulous destination to visit. His media relations is second to none and Chris maintains healthy and mutual relations throughout. I highly recommend Chris as a destination marketing expert.” - Harmeet Sehgal, General Manager, For The Love of Travel magazine
ENDORSEMENTS “I first worked with Jean Christophe when he was Director of Marketing and Promotion with the Sarawak Tourism Board, meeting him regularly both in Sarawak and at international trade fairs. Our professional relationship continued when he joined Brunei Tourism and always proved extremely fruitful. Jean Christophe has been consistent and effective in building up the visibility first of Sarawak and then Brunei on world markets. He has always provided valuable support to the international media, and his dedication, communications skills and creativity have been much appreciated. It has been a pleasure to work with someone as engaging, proactive, and reliable as Jean Christophe and I look forward to continuing in the future.” - Pamela McCourt Francescone, Journalist, TTG Italia
ENDORSEMENTS “Jean Christophe Robles Espinosa delivered recently an informative and engaging tourism marketing session to our students here at the University of Brunei Darussalam. His warm and personable delivery style encouraged students to ask questions and benefit from his extensive professional experience. We learned a great deal from him. We also visited Chris at his workplace recently and he took time out of his busy schedule to explain to our university students the nature of his work for Brunei Tourism so they could understand how important tourism is to their countrys development. As the former Director of Marketing and Promotion at Brunei Tourism Development Department Chris Robles commands a vast array of knowledge relating to many facets of tourism marketing and promotions work. He is dedicated, professional and reliable. He is also excellent with people and has terrific communication skills so vital in his profession. In sum, I can recommend Chris in the highest terms.” Top qualities: Great Results, Personable, Expert - Debra Enzenbacher, Lecturer, University of Brunei Darussalam
CONTACT DETAILS Jean Christophe ROBLES ESPINOSA Kent – UNITED KINGDOM + 44(0)7876 742 906 chris.robles50 www.chrisrobles.webs.com firstname.lastname@example.org / email@example.com ( ) www.linkedin.com/in/jeanchristopherobles www.facebook.com/JeanChristophe.Robles
Thank you for your time in going through my full CV. If you arelooking for an asset in your organization who is : Vastly experienced, widely traveled, well read, knowledgeable Dedicated, passionate, committed Hard working, yet likes to enjoy life Trustworthy, loyal, responsible, honest Creative, in tune with trends, technologically savvy Meticulous, with a keen eye for detail, and a skilled writer Result driven, with an eye on objective realization Multilingual, multicultural, open minded, tolerant and highly adaptable Friendly, good natured, with a good disposition, amiable with everyone An out of the box thinker, who likes to question and understand A problem solver, a team player, a contributor, a prompter of ideas A great communicator, spontaneous, always ready with answers A leader and a mentor who charts directions and shares experience A dreamer and visionary, yet grounded in realityThen I believe I could be such an asset to your organization, andlook forward to hear from you … THANK YOU !