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Social Recruiting Technologies

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Veille technologique sur les nouveaux modes de recrutement sur les réseaux sociaux.

Veille technologique sur les nouveaux modes de recrutement sur les réseaux sociaux.


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  • 1. Nouvelles Technologies de Recrutement sur les Réseaux Sociaux Veille Technologique1 Social Recruiting Technologies - Feb. 2013
  • 2. Plan Context  Potential of Social Networks  Current Use  Events Social Recruiting Technologies  Personal Branding  Social Sourcing  Social Recruiting Conclusion  Impact  Limits  Future of recruiting in France 2 Social Recruiting Technologies - Feb. 2013
  • 3. ContextPotential PULL PUSH Source : Work4labs, 2012 3 Social Recruiting Technologies - Feb. 2013
  • 4. ContextCurrent Use  Social Recruiting Where are we ?   http://www.tweetmyjobs.com/blog/2012/01/is-social-recruiting- real-video/ Source : Jobvite, Social Recruiting Survey, 2012 4 Social Recruiting Technologies - Feb. 2013
  • 5. ContextCurrent Use Source : Jobvite, Social Recruiting Survey, 2012 5 Social Recruiting Technologies - Feb. 2013
  • 6. ContextEvents Social Recruiting Strategies Conference January 29 – 31, 2013 in San Francisco, CA  Implement a Creative and Successful Social Recruiting Strategy  Learn to Use the Right Social Tools to Target Top Candidates  Launch a Social Recruiting Strategy on a Budget  Analyze & Measure ROI of Your Social and Mobile Recruiting Efforts TalentNet Live March 7th, 2013 in Austin, TX Social Recruiting Strategies Conference July 23 –25, 2013 in Chicago, IL Recruiting Trends Conference October 23 – 25, 2013 in Las Vegas, NV 6 Social Recruiting Technologies - Feb. 2013
  • 7. Personal Branding How Improve Your Online Presence ? 7 Social Recruiting Technologies - Feb. 2013
  • 8. Personal Branding “Without an online presence beyond the corporate digital brand, you, as the individual cannot be sourced, evaluated, or even found” by JESSICA MILLER-MERRELL on FEBRUARY 3, 2013 Ex : Klout Index 8 Social Recruiting Technologies - Feb. 2013
  • 9. Personal Branding “Without an online presence beyond the corporate digital brand, you, as the individual cannot be sourced, evaluated, or even found” by JESSICA MILLER-MERRELL on FEBRUARY 3, 2013 Ex : Indice Klout 9 Social Recruiting Technologies - Feb. 2013
  • 10. Personal BrandingBranding Technologies About Me Profile  Case-studies  Link your social profiles Post Videos  Get your expertise out of the mass « Utilize » professional networks Tweet on Twitter Personal Branding = Online Presence + Credibility 10 Social Recruiting Technologies - Feb. 2013
  • 11. Social Sourcing How source skilled candidates ? 11 Social Recruiting Technologies - Feb. 2013
  • 12. Social SourcingIssues Find the right profile  Social Presence Evaluate skills  Community skills (specialized forums, tweets,…) Evaluate the network  Professional connexions (LinkedIn, Viadeo,…) Evaluate relational  Hobbies, engagements, opinions 12 Social Recruiting Technologies - Feb. 2013
  • 13. Social SourcingTechnologies Remarkable Hire IKO System Graph Search13 Social Recruiting Technologies - Feb. 2013
  • 14. Social SourcingTechnologies Remarkable Hire IKO System Graph Search14 Social Recruiting Technologies - Feb. 2013
  • 15. Social SourcingTechnologies Remarkable Hire IKO System Graph Search15 Social Recruiting Technologies - Feb. 2013
  • 16. Social SourcingTechnologies : Twitter http://followerwonk.com/bio16 Social Recruiting Technologies - Feb. 2013
  • 17. Social Recruiting How recruit on social networks ? 17 Social Recruiting Technologies - Feb. 2013
  • 18. Social RecruitingTechnologies Job Posting Employer Branding Social Referrals Job Advertisements Statistical Analysis 18 Social Recruiting Technologies - Feb. 2013
  • 19. Social RecruitingJob Posting TweetMyJob, WorkForUs, OhMyJob,… October 2012 : MyProPage (JobinLive) on Facebook November 2012 : Facebook lunches « Social Jobs App »  The first Job Board on Facebook  2,000,000 job offers 19 Social Recruiting Technologies - Feb. 2013
  • 20. Social RecruitingEmployer Branding Socially Broadcast Jobs  Games  Video Icons  Job posting with video are viewed 12% more  34% greater rate of application 20 Social Recruiting Technologies - Feb. 2013
  • 21. Social RecruitingEmployer Branding http://www.youtube.com/watch?feature=player_embedded&v=yqVbyCY_kJ821 Social Recruiting Technologies - Feb. 2013
  • 22. Social RecruitingJob advertisment Target the right profiles  Advertise persons belonging to the « Centrale Lyon » network and who like « Supply Chain » Result : Facebook data use policy : « Les données que nous fournissons à nos partenaires ou clients publicitaires sont dépouillées au préalable de votre nom ou de toute autre information permettant de vous identifier ou associées aux données d’autres utilisateurs de manière à ce qu’elles n’aient plus aucun lien avec vous. » 22 Social Recruiting Technologies - Feb. 2013
  • 23. Social RecruitingSocial Referrals SmartShare by Work4 Labs : Cooptation 2.0 1. Job Posted by my company 2. Matching between the Job and my Network 3. I choose among them who to recommand 23 Social Recruiting Technologies - Feb. 2013
  • 24. Social RecruitingStatistical Analysis Statistics of postings :  including impressions, views, and clicks Example : Hard Rock Cafe in Italy (Florence)  4 weeks  120 managers & servers Source : Work4labs, 2012 24 Social Recruiting Technologies - Feb. 2013
  • 25. ConclusionImpacts Employees become « ambassadors » of the brand on social networks  fullfil the « promise employer » 25 Social Recruiting Technologies - Feb. 2013
  • 26. ConclusionLimits Private/Professional life Trustiness  Oversell Jobs/Candidates Ethic  Which criteria are worth for recruiting ?  Religious affiliations, children, age or other protected information ? 26 Social Recruiting Technologies - Feb. 2013
  • 27. ConclusionFuture of Recruiting in France 50% forcast stability Source : Ipsos, « l’Avenir du recrutement », october 2012 27 Social Recruiting Technologies - Feb. 2013
  • 28. Conclusion Next Step  The 2nd International Workshop on Mining Social Network Dynamics (MSND) May 13 - 17, 2013 Thank you for your attention  Any Questions ? 28 Social Recruiting Technologies - Feb. 2013

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