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Research Open Source

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  • 1. Research: Working open source Barry Spooren
  • 2. Incubate Festival ( www.incubate.org ) Utrecht School of the Arts ( www.hku.nl )
  • 3. Research: Working open source Main question: "In which ways can working open source be applied to further professionalize, qualitatively improve and optimize writing funding applications for Incubate?"
  • 4. Research: Working open source Analysis describes:
  • 5. • Organizational preconditions for successfully using a social media strategy • The specific situation of Incubate, together with their Social Festival Model (SFM); www.socialfestivalmodel.org Research: Working open source
  • 6. Research: Working open source Model used: KOPTE Source: Gyurka Jansen ( www.gyurka.nl )
  • 7. Research: Working open source Focuses on the characteristics that require attention for creating a successful social network (strategy). KOPTE:
  • 8. Research: Working open source But first…
  • 9. Research: Working open source … Other organizational Preconditions:
  • 10. Organizational culture Research: Working open source Culture of tasks seems most suitable for working open source
  • 11. Organizational culture Research: Working open source “ Aimed at co-operation and reaching higher targets. Organization might be a little chaotic, but is also very flexible and creative. Personnel can make their own decisions up to a certain level.” Source: Harrison & Sanders
  • 12. Organizational culture Research: Working open source Culture of tasks also rules Incubate: • Culture of hierarchy: 2 • Culture of roles: 2 • Culture of tasks: 6 • Culture of persons: 2
  • 13. Research: Working open source Another organizational Precondition:
  • 14. Research: Working open source Organizational structure Horizontal structure seems most suitable for working open source
  • 15. Research: Working open source Organizational structure “ Marketing is, in its essence, a horizontal practice. Every customer interaction and partnership is marketing. Therefore, every employee is a marketeer. And all your data, that’s marketing too.” Source: John Battelle
  • 16. Research: Working open source Organizational structure Incubate has a horizontal structure of people using the SFM:
  • 17. Research: Working open source KOPTE: Knowledge Basically, knowledge about: • Social networks • The subject you’re dealing with
  • 18. Research: Working open source Become moderator of your own network
  • 19. Research: Working open source Emphasize on: • Connecting with people and getting them involved And for Incubate: • Customize: add interactive / social tools.
  • 20. Research: Working open source KOPTE: Original content What’s the USP?
  • 21. Research: Working open source Focus on added value… For your users.
  • 22. Research: Working open source Implement social functions: • Make tools easy accessible • Create easy accessible subjects • Create extra value for the tools; stimulate user-interaction, get users visible.
  • 23. Research: Working open source KOPTE: Passion Try to use social media on daily basis…
  • 24. Research: Working open source … And keep your knowledge up-to-date. • Invest time to keep up with news • Apply & try out new social media • Attract & connect with others
  • 25. Research: Working open source Keep an open mind
  • 26. Research: Working open source KOPTE: Time Don’t underestimate the investment, time-wise
  • 27. Research: Working open source And there are no shortcuts
  • 28. Research: Working open source “ Nearly all marketers spending 6+ hours a week on social media marketing found exceptionally positive results.” (Social Media Marketing Industry Report)
  • 29. Research: Working open source
  • 30. Research: Working open source In terms of Incubate: • Head off the Marketing should focus on overall output. • Moderator should be someone in his direct assistance.
  • 31. Research: Working open source And even more important: Project of fund raising has to be a cyclic process: • Don’t only focus on deadlines • Create a process for generating input from the environment
  • 32. Research: Working open source KOPTE: Environment Organize and manage groups of users from the environment…
  • 33. Research: Working open source … To start up interaction and get critical feedback
  • 34. Research: Working open source Use other digital networks to promote your own
  • 35. Interested in more results or background? Research: Working open source
  • 36. Find the full analysis at: Research: Working open source
  • 37. http://www.socialfestivalmodel.org/page/Working+open+source Research: Working open source
  • 38. Research: Working open source And yes, it’s open source
  • 39. Research: Working open source So contribute!
  • 40. Research: Working open source Feel free to contact me: http://www.linkedin.com/in/barryspooren http://twitter.com/barryspooren Thanks!
  • 41. Mark en Steijn, De cultuurtypen uit de cultuurtest van Harrison: http://www.markensteijn.com/organisatiecultuur.htm G. Jansen, 5 Stappen tot Social Network Succes (of: ‘KOPTE’): http://www.bijgespijkerd.nl/social-media/social-network-succes M. Stelzner, The Social Media Marketing Industry Report: How Marketers Are Using Social Media to Grow Their Businesses: http://www.whitepapersource.com/socialmediamarketing/report/ T. Chapman, Social network marketing, engagement marketing and brands: http://socialnetworkmarketinguk.com/ J. Battelle, Get horizontal, http://battellemedia.com/archives/004856.php and http://www.kicksforfree.nl/2009/03/16/get-horizontal/ Sources: Research: Working open source