Somerset general info updated 509

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Concerts, Events, Music Festival, Outdoor Amphitheater, Sponsorships

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Somerset general info updated 509

  1. 1. More Shows…More Events….More Opportunity 8-10 Nights of music + 2-3 Family weekends = An Incredible time
  2. 2. Gender: 48% Male 51% Female Projected attendance 60,000 - 75,000 Income: 24% $50K - $75K 19% $75K - $100K 31% $100K+ Age: 60% 18-34 32% 35-54 7% are 55+ A wide array of individuals with a shared passion for music.
  3. 3. Close enough for a day trip… but you miss to much if you don’t camp!
  4. 4. Experiential Marketing & Branding Connect with people through what they love. One-on-one direct customer engagement in a captive environment. Trial and sampling Contests Product demonstration Autograph sessions Engagement
  5. 5. • Stage viewing areas • Family areas • Camping areas • Light Balloons Brand fit and integration through a wide variety of unique property features: • Directional signage • Section entitlement • VIP Hospitality
  6. 6. In-market extensions Leverage your sponsorship to attain measurable marketing goals to drive sales, customer loyalty and awareness. Ticket Giveaways Media Tie-ins Unique Experiences Consumer Promotions In-Store Online
  7. 7. Original content allows brands to extend the life of their sponsorship by driving attendees, target customers and passive fans to their own digital and social brand channels for further engagement. Interviews Photos Streaming Features Behind the Scenes
  8. 8. Digital Integration Be a part of the moments and the memories! OF FANS TWEET ABOUT A CONCERT PRE-EVENT OF FANS SHARE PHOTOS ON FACEBOOK DURING THE SHOW OF FANS SHARE PHOTOS OR VIDEOS ONLINE AFTER THE SHOW 40% 59%30%
  9. 9. Somerset Stats: • Main Stage 20,000-40,000 Capacity • The Grove 8,000-10,000 Capacity • Maggie’s Saloon 1,000 Capacity • Campgrounds 15,000 Camper capacity
  10. 10. 2014 Calendar of Events • June 21st Widespread Panic • July 4th-5th Independence Colorfest • August 1st-2nd TBA • August 23rd TBA • August 30th-September 1st Terror at Camp Somerset • September 5th-7th Iron Cowgirl Competition • September 20th Border Battle Beerfest and Car Show
  11. 11. Widespread Panic With special guests Galactic, Conspirator and more June 21st • Mini-festival featuring 5 acts • Headlined by one of the most successful touring bands in the United States • Great 25-54 demographic • Camping and more!
  12. 12. Independence Colorfest July 4th-5th • 2-Day Event • Colorfest on July 4th • Fireworks • DJ’s • Foam Party • Tropical Beach & Volleyball • Giant Waterslide • Great Millenial Demo • Camping and more!
  13. 13. Muckfest August 2nd Thousands of thrill seekers will muck it in the Upper Midwest at MuckFest MS Twin Cities. Participants will swing, slosh, climb & laugh their way through a 5K course of incredible obstacles and muddy pits, trenches and craters. It’s not just about the fun, there’s also a mission behind the muck: 100% of fundraising dollars go back to the National Multiple Sclerosis Society.
  14. 14. Terror at Camp Somerset August 30th-September 1st • 3-Day Haunted Woods Themed Event • Corn Maze • Nightly Entertainment • Great Millenial Demo • Camping and more!
  15. 15. Iron Cowgirl Competition September 5th-7th • 3-Day Family Event • Competitions • $15,000 in prizes • Live Music • BBQ/Chili Cook-off • Barn Dance • Petting Zoo • Camping and more!
  16. 16. Border Battle Beer Fest & Car Show September 20th • Battle of MN and WI brewed craft beers • Attendees pick the winning beers • Car & Bike Show • Classic Rock/Country Headliners on the main stage • Food • Camping and more!
  17. 17. Thank you! We’re looking forward to a great year. CONFIDENTIAL AND PROPRIETARY NATURE OF PROPOSAL: This proposal is proprietary to Ignite and Somerset Amphitheater. Ignite and Somerset Amphitheater reserve all rights in such proposal. Accordingly Sponsor agrees to protect the confidentiality of all information contained in this document, except as may be required by any applicable law, government order, or regulation, or by order or decree of any court of competent jurisdiction. Ignite and Sponsor understand that there will be additional details, including but not limited to legal and financial details, which will require further negotiation and discussion between the parties. It is understood that Ignite or Somerset Amphitheater will not be obligated to Sponsor or any other entity until a written agreement has been executed by both parties.

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