Keynote presentation. In-house awareness session on blogs and social media. Introduction to new tools for (team) collaboration and (internal/external) communication : wiki/blog pilots. Twentytwo slides. February 2010. (org. title 'Blogs By Jdh 20100204 Enhanced')

1. blogs
by Judith den Hollander
a combination of personal observations and experiences
a short Knowledge Management awareness session on social media tools
ecdpm 2.0
February 2010

2. This awareness session
• to introduce you to blogs and blogging
• to introduce you to a new tool that might
help you to share / announce / team work /
network smarter
• to scan level of experience of staff with
social media tools and their need for
specific training
• to exchange users’ experiences
• is best when interactive ; so please join in

3. Definitions
Wikipedia : A blog (a contraction of
the term "web log") is a type of
website, usually maintained by an
individual with regular entries of
commentary, descriptions of events, or
other material such as graphics or
video. Entries are commonly displayed
in reverse-chronological order.

4. Blogs in plain English

5. ‘A blog enables users to engage in
two-way conversations and link to
one another to form new
information-sharing networks’

6. A blogger tells why and how he blogs
slideshare

7. The impact of corporate culture on
enterprise social media
slideshare

8. A business woman tells about her tools :
‘Durf te Delen’
slideshare

9. Why you blog = What you blog
✓ Expressing yourself, attention, advocacy, activism
✓ Supporting or disproving claims
✓ Learning or teaching ; increasing knowledge
✓ Scanning for change
✓ Research
✓ Identify potential thought leaders
✓ Fundraising
✓ Talking to stakeholders and partners at all levels
✓ Participation in public knowledge building, transparency
✓ Knowledge base

10. E WE
M lf you
se +m
y I
m d
an iBLOG + weBLOG all
of us
e
we too
➡ Personal blogs = an ongoing diary or
commentary by an individual
➡ Corporate blogs = a blog used 2.0
we
internally to enhance the
communication and culture in a we, ecdpm
corporation or externally for 2.0
marketing, branding or public relations
purposes are called corporate blogs.

11. ecdpm’BLOG’external

12. Blog technology => repository
website
• easy maintenance
• do it yourself
• low budget
• search engines optimalisation

13. ecdpmBLOG internal

14. Internal communication
and info sharing / KM
Workplan 2010-2011
“Intranet and IT architecture – renewing internal technical set-
up and our way of working : The KM unit and the IT office will
work together to fundamentally renew our internal
information and knowledge exchange architecture. This work
will touch on all areas of the organisation, it will include: a re-
design of our intranet, change and/or updating of the archiving
(including shared photo database and change of central storage
system); simplifying and harmonising of the knowledge
exchange within teams and across Centre by use of social
media tools. 2010 will see a start of this long-term project and
substantial investments in training to get the new technologies
integrated for daily use in-house’ => iMake project”

15. iMake + wiki/blog pilots
Annual Report text
“To enhance our internal knowledge management and communication, we
started in cooperation with the Finance and Operations department the in-
house Information Management and Knowledge Exchange (iMAKE). A review by
two experts analysed our infrastructure underpinning ECDPM’s information
technology and how we share information for knowledge generation
purposes. This revealed that we are i) in need of a substantial reform on the
way we share, re-use, store, retrieve, communicate and exchange information
internally and ii) in need to increase synergies between the different
instruments we use for disseminating our information and for communication
with external stakeholders. A task force was created to prepare during 2010
for a principal overhaul project, starting as of early 2011.
In 2009, we can draw one major lesson from our work with programme
colleagues who are specialised on policy processes and who are familiar to
exchange within highly specialised groups of policy makers: it is a challenge to
draw their attention to communicating with wider audiences through the use
of new tools, such as social media software, and – similar to what other
knowledge and policy organisations encounter – to help them bridge the divide
between knowledge creation and wider communication through a more
accessible writing and exchange about the work they are dealing with. This
aspect will get particular attention in 2010”.

16. Learning curves
Lower curves
Syndication, RSS feeds, subscription, feedreader,
tags, categorizing, permalinks, feedback
loops, social media recommendations, pingback,
blogosphere, blogroll, widgets, mash-up, weblog
usability, writing for web
Steeper curves Social networking
Social Web Literacy, including critical
consumption (crap detection)!

17. !
‣ Anyone can become a blogger,
and use a blog to spread any
sort of information, true or
untrue.
‣ Negative or nasty blog
comments can happen

18. Success
• ‘Best blogs’ or rather most visited blogs are
biased, opinionated, topical, focused.
Opinions spark discussions...
• Best blogs are personalized. “Anonymous writings have
less credence than something that's signed. And, unless a person's
extraordinarily famous, it's not enough to simply say that Joe Blogger
writes the content. Readers want to know more about Joe. Also a photo is
important”.
If you publish on many different topics, you're less likely to attract a loyal
audience of high-value users. Busy people might visit a blog to read an
entry about a topic that interests them. The more focused your content,
the more focused your readers. That, again, makes you more influential
within your niche.
• A successful blog has to balance itself
between a writer’s own take on the world
and others. Some bloggers collect, or “aggregate,” other bloggers’
posts with dozens of quick links and minimalist opinion topspin.

19. Revolution

20. About (development) blogs

21. Q&A
• Thanks for attention and participation
• Upcoming social media awareness sessions
and previous session (on cwwE wiki)

22. •
•
Wikipedia, Wikimedia
Brady, M.
sources
• Howard Rheingold
• Slideshare
• Jakob Nielsen
• common craft
• Christian Kreutz
• Andrew Sullivan
• Euforic
• Slideshare
• LinkedIn discussions / posts
• ecdpm, KM team
• all bloggers that care to share quality info related to social media, KM, communities and communication