Blogs and staff competency 2.0

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Keynote presentation. In-house awareness session on blogs and social media. Introduction to new tools for (team) collaboration and (internal/external) communication : wiki/blog pilots. Twentytwo …

Keynote presentation. In-house awareness session on blogs and social media. Introduction to new tools for (team) collaboration and (internal/external) communication : wiki/blog pilots. Twentytwo slides. February 2010.
(org. title 'Blogs By Jdh 20100204 Enhanced')

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  • 1. blogs by Judith den Hollander a combination of personal observations and experiences a short Knowledge Management awareness session on social media tools ecdpm 2.0 February 2010
  • 2. This awareness session • to introduce you to blogs and social media • to introduce you to a new tool that might help you to share / announce / team work / network smarter • to scan level of experience of staff with social media tools and their need for specific training • to exchange users’ experiences • is best when interactive ; so please join in
  • 3. Definitions Wikipedia : A blog (a contraction of the term "web log") is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order.
  • 4. Blogs in plain English
  • 5. ‘A blog enables users to engage in two-way conversations and link to one another to form new information-sharing networks’
  • 6. A blogger tells why and how he blogs slideshare
  • 7. The impact of corporate culture on enterprise social media slideshare
  • 8. A business woman tells about her tools : ‘Durf te Delen’ slideshare
  • 9. Why you blog = What you blog ✓ Expressing yourself, attention, advocacy, activism ✓ Supporting or disproving claims ✓ Learning or teaching ; increasing knowledge ✓ Scanning for change ✓ Research ✓ Identify potential thought leaders ✓ Fundraising ✓ Talking to stakeholders and partners at all levels ✓ Participation in public knowledge building, transparency ✓ Knowledge base
  • 10. E WE M lf you se +m y I m d an iBLOG + weBLOG all of e us we too ➡ Personal blogs = an ongoing diary or commentary by an individual ➡ Corporate blogs = a blog used e 2 .0 w internally to enhance the communication and culture in a we, ecdpm corporation or externally for 2.0 marketing, branding or public relations purposes are called corporate blogs.
  • 11. ecdpm’BLOG’external
  • 12. Blog technology => repository website • easy maintenance • do it yourself • low budget • search engines optimalisation
  • 13. ecdpmBLOG internal
  • 14. Internal communication and info sharing / KM Workplan 2010-2011 “Intranet and IT architecture – renewing internal technical set- up and our way of working : The KM unit and the IT office will work together to fundamentally renew our internal information and knowledge exchange architecture. This work will touch on all areas of the organisation, it will include: a re- design of our intranet, change and/or updating of the archiving (including shared photo database and change of central storage system); simplifying and harmonising of the knowledge exchange within teams and across Centre by use of social media tools. 2010 will see a start of this long-term project and substantial investments in training to get the new technologies integrated for daily use in-house’ => iMake project”
  • 15. iMake + wiki/blog pilots Annual Report text “To enhance our internal knowledge management and communication, we started in cooperation with the Finance and Operations department the in- house Information Management and Knowledge Exchange (iMAKE). A review by two experts analysed our infrastructure underpinning ECDPM’s information technology and how we share information for knowledge generation purposes. This revealed that we are i) in need of a substantial reform on the way we share, re-use, store, retrieve, communicate and exchange information internally and ii) in need to increase synergies between the different instruments we use for disseminating our information and for communication with external stakeholders. A task force was created to prepare during 2010 for a principal overhaul project, starting as of early 2011. In 2009, we can draw one major lesson from our work with programme colleagues who are specialised on policy processes and who are familiar to exchange within highly specialised groups of policy makers: it is a challenge to draw their attention to communicating with wider audiences through the use of new tools, such as social media software, and – similar to what other knowledge and policy organisations encounter – to help them bridge the divide between knowledge creation and wider communication through a more accessible writing and exchange about the work they are dealing with. This aspect will get particular attention in 2010”.
  • 16. Learning curves Lower curves Syndication, RSS feeds, subscription, feedreader, tags, categorizing, permalinks, feedback loops, social media recommendations, pingback, blogosphere, blogroll, widgets, mash-up, weblog usability, writing for web Steeper curves social networking Social Web Literacy, including critical consumption (crap detection)!
  • 17. ! ‣ Anyone can become a blogger, and use a blog to spread any sort of information, true or untrue. ‣ Negative or nasty blog comments can happen
  • 18. Success • ‘Best blogs’ or rather most visited blogs are biased, opinionated, topical, focused. Opinions spark discussions... • Best blogs are personalized. “Anonymous writings have less credence than something that's signed. And, unless a person's extraordinarily famous, it's not enough to simply say that Joe Blogger writes the content. Readers want to know more about Joe. Also a photo is important”. If you publish on many different topics, you're less likely to attract a loyal audience of high-value users. Busy people might visit a blog to read an entry about a topic that interests them. The more focused your content, the more focused your readers. That, again, makes you more influential within your niche. • A successful blog has to balance itself between a writer’s own take on the world and others. Some bloggers collect, or “aggregate,” other bloggers’ posts with dozens of quick links and minimalist opinion topspin.
  • 19. Revolution
  • 20. About (development) blogs
  • 21. Q&A • Thanks for attention and participation • Upcoming social media awareness sessions and previous session (on cwwE wiki)
  • 22. • • Wikipedia, Wikimedia Brady, M. sources • Howard Rheingold • Slideshare • Jakob Nielsen • common craft • Christian Kreutz • Andrew Sullivan • Euforic • Slideshare • LinkedIn discussions / posts • ecdpm, KM team • all bloggers that care to share quality info related to social media, KM, communities and communication