The document provides guidance on key elements to include in a movie poster: a tagline to briefly describe the film and intrigue viewers, a central image that tells viewers about the film's conflict through symmetry and contrasting colors, and a title that draws people in by incorporating the characters' faces. It also recommends including a fact file with cast/crew, pictures as teasers without giving too much away, and a rating system to convey the reviewer's opinion.
2. Any good poster includes a tagline to give a brief insight to the film. The
tagline can be a quote from the film or a short sentence to describe the film.
In our case we have quoted a line from the film that also describes the basic
idea of our film, a person questioning his choices after an event has
happened. This tagline leaves the viewer wondering its meaning and how its
relates to the film, perhaps making them want to watch the film to
understand.
3. The central image is often one of the first
things that are seen. In our poster the
central image tells a lot about the film.
This picture may be fairly simplistic but is
design can tell the viewer a lot about the
film. It is clear that the film is about a
conflict between two characters as they
seem to be fighting. The two contrasting
colours show that there is a good and bad
side, which is created through the
association we have with the colours.
The most interesting and effective part of
the image is the symmetry. By doing this it
draws the eyes to the middle creating a
focal point. The two characters.
4. The title is the most important part of a
poster as it is what draws people in.
By adding the characters faces as the
background of the title we have created a
more layered title that encourages the
audience to look closer. The characters
faces are often images used in posters as
people spot the actor and therefore look
at the poster. We wanted to include this
but in a more subtle way. The way the
characters are facing each other echo the
ideas of conflict and the colour schemes
match to associate each character with
‘good or evil’ distinguishing which is the
antagonist and which is the protagonist.
6. The fact file enable readers to find basic
information about the film such as key
cast members.
By including this we are able to quickly
advertise the film to the readers. Fans of
the cast or director will be eager to find
out how they have done on this project
and therefore read on.
Seeing the name of the writer or director
enables readers to form assumptions on
the style of the film based on previous
encounters, before the even read the
review.
7. The use of pictures act as small teasers to draw the audience in.
They show scenes from the film so that the audience can briefly see
the style of the film without giving too much away, as well as acting
as a visual aid to things that have been talked about in the review.
The picture choices for our review do this well. The main picture
shows Wesley and Lucas fighting, showing that the film includes
action sequences. The broken mirror is a hint towards the idea of
reflection, however the reader will not know this without watching
the film and therefore are left wondering what it is about.
8. The whole point of a review is to rate a
film, so most reviews include a visual
rating system to back up what has been
written. Some writing styles mean
interpreting the writers exact opinion
difficult. A visual rating similarly to the
fact file allows readers to gauge the film
and more importantly exactly what the
writer thought.
We have chosen a star system , as it is the
most common one and therefore easily
recognisable. Alongside this we have
include a brief quote from the writers
opinion to act as justification for the
rating.