Your SlideShare is downloading. ×
0
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Presentation fundraising with social media final
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Presentation fundraising with social media final

424

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
424
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Darian
  • Darian
  • Darian then Lesley introduces herself
  • Darian
  • Darian
  • Darian
  • Darian
  • Darian
  • Lesley
  • Darian
  • Darian
  • Darian
  • Lesley
  • Lesley
  • Lesley
  • Lesley
  • Lesley
  • Darian, Lesley context
  • Lesley
  • Lesley
  • Lesley
  • Darian
  • Darian
  • Darian
  • Darian, Lesley context
  • Darian
  • Darian
  • Lesley
  • Lesley
  • Lesley
  • Lesley, then Darian, then Q&A
  • Transcript

    • 1. Using ReadyTalk • Chat and raise hand • All lines are muted • If you lose your Internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers.
    • 2. • This seminar will be available on the TechSoup website along with past webinar presentations: www.techsoup.org/community/events- webinars • You will receive a link to this presentation, material and links. • Twitter hashtag: #techsoup You Are Being Recorded…
    • 3. FS%20logo%20type%20black%20two%20inch %20wide.jpg
    • 4. Facilitator Becky Wiegand TechSoup Interactive Events Producer
    • 5. TechSoup is part of TechSoup Global, working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential. Who Is TechSoup?
    • 6. Who Is TechSoup? • TechSoup is a 501(c)(3) nonprofit organization. • As of April 30, 2013, TechSoup Global has served more than 208,300 organizations — including over 67,000 organizations outside of North America. We have distributed more than 11 million software and hardware product donations and enabled recipients to save more than US$3.61 billion in IT expenses in 56 countries around the world.
    • 7. Who Is TechSoup? • Technology donations available through the TechSoup catalog: 401 • Number of donor partners for US programs, including Adobe, Cisco, Microsoft, and Symantec: 63 • NetSquared Local monthly meetup groups around the world: 48 • TechSoup’s community blog and forums have participation from more than 50,000 monthly NPO and library users. • Reach more than 200,000 NPO, library, and philanthropy subscribers in the United States with our newsletters each month.
    • 8. Lesley Mansford Trustee Razoo Foundation @lesleymansford, @razoo Lesley@razoo.com Darian Rodriguez Heyman Co-Founder Social Media for Nonprofits @dheyman, @sm4nonprofits Darian@SM4NP.org Who Are We?
    • 9. • Why Crowdfunding? • Launching your Campaign • Using Social Media • Celebrate: Thank Your Donors Agenda
    • 10. Why Crowdfunding?
    • 11. Why Crowdfunding? • People Give to People • The Most Powerful Form of Ask is a “Peer Ask” • Turn Your Donors Into Fundraisers
    • 12. Online Giving: 13% Why Crowdfunding?
    • 13. Growing at: 35% - 55% Why Crowdfunding?
    • 14. It Increases Your Donor Base It’s Here to Stay It’s Easy It’s Efficient It’s Social Why Crowdfunding?
    • 15. Launching Your Campaign
    • 16. Just Do It Fail Fast, Fail Forward How to Launch
    • 17. Pick a Well-Defined Goal & Deadline • $20,000 • By October 15, 2013 • SFES Playground • For 647 Kids How to Launch
    • 18. Start End Your fundraiser should look like this promote promote Deadline panic. Promote! promote promote Not like this Fundraiser = Campaign Start End How to Launch
    • 19. Tell Your Story and Be Creative How to Launch
    • 20. How to Launch Upload Content
    • 21. Images are Powerful… How to Launch
    • 22. Fundraisers with videos typically earn 4X more! …Videos Even More So How to Launch
    • 23. Website Widget Social Media Press Releases Promote Your Fundraiser How to Launch
    • 24. Build momentum, then branch out • Staff • Board of Directors • Key Influencers • Donors • Your Social Network • Volunteers • Friends Start With Your Inner Circle How to Launch
    • 25. Ask Clearly Tie to Direct Impact “$10 provides 500 liters of clean drinking water to refugees in Somalia.” “ ” Don’t Be Afraid to Ask How to Launch
    • 26. Using Social Media
    • 27. • Editorial Calendar • Facebook < 3 / Day • Twitter 1+ / Day • P2P Asks Are Key • Seed the Tip Jar Using Social Media Plan for Success
    • 28. • Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM •Weekends vs. Wednesdays! Active Social Media Times Using Social Media
    • 29. • ? Vs. . • Media: Photos, Vids • Tag Everyone! • Emoticons Rock! :) • URLs: Less Vs. More • Respond, Recognize & Retweet ROI = Realization of Influence Using Social Media
    • 30. =$18 Share & Ask for Shares Using Social Media
    • 31. Think 50/50 Using Social Media
    • 32. The Ask: 5 Minutes/Week Form a Social Media Marketing Committee Using Social Media
    • 33. CELEBRATE! Thank Your Donors
    • 34. • Announce when milestones are met • Send “thank you” notes • Show donors their impact Thank Your Donors Stay In Touch
    • 35. Show Donors Their Impact Thank Your Donors
    • 36. Q & A Please type your questions in the chat window. Follow-up questions can be posted in TechSoup’s Community Forums: techsoup.org/community
    • 37. Thank You! Darian@SM4NP.org Twitter: @dheyman Lesley@Razoo.com Twitter: @LesleyMansford
    • 38. Thank You to Our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html

    ×