Presentation fundraising with social media final

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  • Darian
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  • Presentation fundraising with social media final

    1. 1. Using ReadyTalk • Chat and raise hand • All lines are muted • If you lose your Internet connection, reconnect using the link emailed to you. • If you lose your phone connection, re-dial the phone number and re-join. • ReadyTalk support: 800-843-9166 Your audio will play through your computer’s speakers.
    2. 2. • This seminar will be available on the TechSoup website along with past webinar presentations: www.techsoup.org/community/events- webinars • You will receive a link to this presentation, material and links. • Twitter hashtag: #techsoup You Are Being Recorded…
    3. 3. FS%20logo%20type%20black%20two%20inch %20wide.jpg
    4. 4. Facilitator Becky Wiegand TechSoup Interactive Events Producer
    5. 5. TechSoup is part of TechSoup Global, working towards the day when every nonprofit, library, and social benefit organization on the planet has the technology, knowledge, and resources they need to operate at their full potential. Who Is TechSoup?
    6. 6. Who Is TechSoup? • TechSoup is a 501(c)(3) nonprofit organization. • As of April 30, 2013, TechSoup Global has served more than 208,300 organizations — including over 67,000 organizations outside of North America. We have distributed more than 11 million software and hardware product donations and enabled recipients to save more than US$3.61 billion in IT expenses in 56 countries around the world.
    7. 7. Who Is TechSoup? • Technology donations available through the TechSoup catalog: 401 • Number of donor partners for US programs, including Adobe, Cisco, Microsoft, and Symantec: 63 • NetSquared Local monthly meetup groups around the world: 48 • TechSoup’s community blog and forums have participation from more than 50,000 monthly NPO and library users. • Reach more than 200,000 NPO, library, and philanthropy subscribers in the United States with our newsletters each month.
    8. 8. Lesley Mansford Trustee Razoo Foundation @lesleymansford, @razoo Lesley@razoo.com Darian Rodriguez Heyman Co-Founder Social Media for Nonprofits @dheyman, @sm4nonprofits Darian@SM4NP.org Who Are We?
    9. 9. • Why Crowdfunding? • Launching your Campaign • Using Social Media • Celebrate: Thank Your Donors Agenda
    10. 10. Why Crowdfunding?
    11. 11. Why Crowdfunding? • People Give to People • The Most Powerful Form of Ask is a “Peer Ask” • Turn Your Donors Into Fundraisers
    12. 12. Online Giving: 13% Why Crowdfunding?
    13. 13. Growing at: 35% - 55% Why Crowdfunding?
    14. 14. It Increases Your Donor Base It’s Here to Stay It’s Easy It’s Efficient It’s Social Why Crowdfunding?
    15. 15. Launching Your Campaign
    16. 16. Just Do It Fail Fast, Fail Forward How to Launch
    17. 17. Pick a Well-Defined Goal & Deadline • $20,000 • By October 15, 2013 • SFES Playground • For 647 Kids How to Launch
    18. 18. Start End Your fundraiser should look like this promote promote Deadline panic. Promote! promote promote Not like this Fundraiser = Campaign Start End How to Launch
    19. 19. Tell Your Story and Be Creative How to Launch
    20. 20. How to Launch Upload Content
    21. 21. Images are Powerful… How to Launch
    22. 22. Fundraisers with videos typically earn 4X more! …Videos Even More So How to Launch
    23. 23. Website Widget Social Media Press Releases Promote Your Fundraiser How to Launch
    24. 24. Build momentum, then branch out • Staff • Board of Directors • Key Influencers • Donors • Your Social Network • Volunteers • Friends Start With Your Inner Circle How to Launch
    25. 25. Ask Clearly Tie to Direct Impact “$10 provides 500 liters of clean drinking water to refugees in Somalia.” “ ” Don’t Be Afraid to Ask How to Launch
    26. 26. Using Social Media
    27. 27. • Editorial Calendar • Facebook < 3 / Day • Twitter 1+ / Day • P2P Asks Are Key • Seed the Tip Jar Using Social Media Plan for Success
    28. 28. • Mornings: 8 – 9AM • Lunch: 12 – 1PM • End of Day: 4:30 – 6PM • Nights: 9:30 – 11PM •Weekends vs. Wednesdays! Active Social Media Times Using Social Media
    29. 29. • ? Vs. . • Media: Photos, Vids • Tag Everyone! • Emoticons Rock! :) • URLs: Less Vs. More • Respond, Recognize & Retweet ROI = Realization of Influence Using Social Media
    30. 30. =$18 Share & Ask for Shares Using Social Media
    31. 31. Think 50/50 Using Social Media
    32. 32. The Ask: 5 Minutes/Week Form a Social Media Marketing Committee Using Social Media
    33. 33. CELEBRATE! Thank Your Donors
    34. 34. • Announce when milestones are met • Send “thank you” notes • Show donors their impact Thank Your Donors Stay In Touch
    35. 35. Show Donors Their Impact Thank Your Donors
    36. 36. Q & A Please type your questions in the chat window. Follow-up questions can be posted in TechSoup’s Community Forums: techsoup.org/community
    37. 37. Thank You! Darian@SM4NP.org Twitter: @dheyman Lesley@Razoo.com Twitter: @LesleyMansford
    38. 38. Thank You to Our Webinar Sponsor! ReadyTalk offers dedicated product demos for TechSoup organizations 4 times per week. For more information: pages.readytalk.com/techsoup.html

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