Social Media-Explore MN Tourism Conference

2,764 views

Published on

Published in: Travel, Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,764
On SlideShare
0
From Embeds
0
Number of Embeds
1,433
Actions
Shares
0
Downloads
49
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Please….please…don’t be this guy
  • Talk re: 3 – 3 largest social channels - all have distinct characteristics and need to be approached a bit differently. Office – professional – courteous – Conference – social – buzz – contributing to many conversationBarbeque – chatting with friends – not businessy – casual
  • Don’t be negative.
  • Please….please…don’t be this guy
  • A great visual of the value of LinkedIn lies in your Network Statistics Whether it be for sales, partnership development, vendor search – this is the tool for you.
  • Social Media-Explore MN Tourism Conference

    1. 1. The Basics of Social Marketing<br />2011 Explore Minnesota Tourism Conference<br />
    2. 2. Just trying it out<br />
    3. 3. No, you can’t make me<br />
    4. 4. Agenda<br />Understanding social media<br />How to interact<br />Social Channels<br />Setting a strategy<br />Time saving tools<br />Questions/Answers<br />
    5. 5. 40 Years Ago We Were Pretty Restricted To The Media We Could Consume<br />+<br />+<br />
    6. 6. Today We Have Thousands of Different Media At Our Disposal<br />
    7. 7.
    8. 8. It’s not so much <br /> about TECHNOLOGY<br />
    9. 9. Social media is about PEOPLE<br />
    10. 10. Broadcast Media versus Social Media<br />VS<br />
    11. 11. You Already Have the Skills<br />You Just Do It Offline<br />Meeting people<br />Building relationships<br />Asking questions<br />Answering questions<br />Building trust<br />Building a reputation<br />
    12. 12. Don’t be this guy<br />
    13. 13. What to Talk About<br />70-20-10 Rule <br />70% Share resources<br />20% Collaborations<br />10% Me<br />10%<br />
    14. 14. LinkedIn is the Office<br />Facebook is the Barbeque<br />Twitter is the Conference<br />
    15. 15. GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper<br />
    16. 16. Don’t Be Afraid to Fail<br />Don’t be afraid to fail<br />
    17. 17. Why Is Social Media Important<br />76% of consumers don't believe that companies tell the truth in advertisements (Yankelowich)<br />89% trust the recommendations of other consumers in the travel industry (Forrester Research/Intelliseek)<br />52% don't trust the website that sells the travel (Benchmark group)<br />Facebook fans are 41% more likely than non-fans to recommend a product they are a fan of to their friends (Syncapse)<br />
    18. 18.
    19. 19. 596,371,760 Users<br />Credits: Amodiovalerio Verde<br />
    20. 20.
    21. 21. Personal Profile<br />Facebook Group<br />Business Page<br />Friends<br />Members<br />Fans<br />
    22. 22.
    23. 23.
    24. 24. Best Practices<br /><ul><li>Make fans feel special (rewards, coupons, inside scoop)
    25. 25. Elicit compelling conversations
    26. 26. Utilize tabs for creating applications
    27. 27. Integrate with other channels
    28. 28. Pay attention to your statistics
    29. 29. Use outside media to promote page</li></li></ul><li>
    30. 30.
    31. 31.
    32. 32. 70-20-10 Rule <br /><ul><li>70% Share resources – articles, links, videos, tools
    33. 33. 20% Engage – opinions,conversation, recognition
    34. 34. 10% Me – successes, events, promotions</li></ul>10%<br />
    35. 35. A good number of followers but not following back<br />@VisitIndiana are included in 419 lists. Great opp to thank those that list your destination<br />Good conversations, re-tweeting someone else's post<br />A simple thank you to a fan<br />
    36. 36.
    37. 37. Don’t be this guy<br />
    38. 38. Best Practices<br /><ul><li>Create a user-friendly Twitter ID (@yourname)
    39. 39. Seek out people talking about your destination/hotel/resort
    40. 40. Engage them in conversation
    41. 41. Promote others and share your best information
    42. 42. Know who “@” replies to you
    43. 43. Find key influencers
    44. 44. Share your videos & pics thru links</li></li></ul><li>
    45. 45.
    46. 46. Why is YouTube Important<br /><ul><li>2nd largest search engine
    47. 47. Let’s others share your videos with friends
    48. 48. Videos easily imbedded with other social channels
    49. 49. Great marketing tool</li></li></ul><li>Best Practices<br /><ul><li>Link to YouTube from your:
    50. 50. Website
    51. 51. Facebook page
    52. 52. Blog
    53. 53. E-mail
    54. 54. Invite friends to subscribe to your channel
    55. 55. Comment on other’s videos
    56. 56. Tag your videos with keywords</li></li></ul><li>
    57. 57. Relationships Matter<br />
    58. 58.
    59. 59. Connect with people you trust<br />
    60. 60. 70-20-10 Rule <br /><ul><li>70% Share resources
    61. 61. 20% Provide insights
    62. 62. 10% Me</li></ul>10%<br />
    63. 63.
    64. 64. Best Practices<br /><ul><li>Fill out complete profile
    65. 65. Invite friends & colleagues to connect
    66. 66. Send frequent updates
    67. 67. Join relevant LinkedIn groups
    68. 68. Utilize applications</li></li></ul><li>Setting a Strategy<br />Strategy<br />80% of success in social media is getting you or your organization ready --only 20% is about the technologies<br />
    69. 69. Objectives<br />Generate awareness<br />Seek and create media opportunities<br />Foster customer loyalty<br />Provide customer service<br />Enhance marketing campaigns<br />Manage relationships<br />Enhance presence at events<br />Learn about trends, breaking news and monitor industry<br />Recruit new employees<br />Conduct viral focus groups<br />
    70. 70. Creating a Social Media Plan<br />Listen to the conversation <br />Establish resources<br />Align objectives<br />Select channels<br />Set specific goals <br />Join the conversation <br />Integrate with off-line efforts<br />Measure<br />
    71. 71. Measuring Success<br />Reach<br />Frequency & traffic<br />Influence<br />Conversations & transactions<br />Sentiment<br />Customer service resolution<br />Lead generation/conversions<br />
    72. 72. Staffing for Social<br />Reach<br />Frequency & traffic<br />Influence<br />Conversations & transactions<br />Sentiment<br />Customer service resolution<br />
    73. 73. Website or<br />Blog<br />
    74. 74. Integrated Approach<br />
    75. 75.
    76. 76. Tools<br />
    77. 77.
    78. 78.
    79. 79. Q&A<br />Find this presentation at:<br />www.jbsem.com/blog<br />Jason Sem<br />jason@jbsem.com<br />twitter: @jbsem<br />

    ×