12. You Already Have the Skills
You Just Do It Offline
• Meeting people
• Building relationships
• Asking questions
• Answering questions
• Building trust
• Building a reputation
24. • Elicit compelling conversations
• Make fans feel special (rewards, coupons, inside scoop)
• Integrate with other channels
• Pay attention to your statistics
• Use outside media to promote page
Best Practices
37. • Create a user-friendly Twitter ID (@yourname)
• Search for people to follow
• Promote others and share your best information
• Know who “@” replies to you
• Find key influencers
• Share your videos & pics thru links
Best Practices
38.
39.
40. Why is YouTube Important
• 2nd largest search engine
• Let’s others share your
videos with friends
• Videos easily imbedded
with other social channels
• Great marketing tool
41. • Link to YouTube from your:
• Website
• Facebook page
• Blog
• E-mail
• Invite friends to subscribe to your
channel
• Comment on other’s videos
• Tag your videos with keywords
Best Practices
42.
43. Relatively inexpensive
Easy to maintain
Reaches new fans and builds
loyal web following
Improves existing website
Strengthens image
Fresh content
Great for search engine
visibility
45. Best Practices
• Generate useful content
• Think reader centered posts
• Welcome comments
• Make comments on other relevant blogs
• Use keywords relevant to your business in
posts
• Link to your social channels
48. What is Flickr
• A free, online photo management and sharing
application
• A photo organizer
• A web tool that integrates well with other
channels
49. Best Practices
• Create collection homepages
• Join and contribute to groups
• Arranged photos into sets and collection
• Link with other social media channels
• Clearly label images with your keywords
54. Strategy
80% of success in social
media is getting you or
your organization ready --
only 20% is about the
technologies
Setting a Strategy
55. Creating a Social Media Plan
• Listen to the conversation
• Establish resources
• Align objectives
• Select channels
• Set specific goals
• Join the conversation
• Integrate with off-line efforts
• Measure
56. Objectives
• Generate awareness
• Seek and create media opportunities
• Foster customer loyalty
• Provide customer service
• Enhance marketing campaigns
• Manage relationships
• Enhance presence at events
• Learn about trends, breaking news
and monitor industry
• Recruit new employees
• Conduct viral focus groups