Social Media Presentation - Century College Leadership Breakfast Series

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Generate new business and engage existing clients through social media

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Social Media Presentation - Century College Leadership Breakfast Series

  1. 1. Social Media Generate New Business and Engage Existing Clients
  2. 2. Just trying it out
  3. 3. No, you can’t make me
  4. 4. Agenda • Understanding social media • How to interact • Social Channels • Case Study • Setting a strategy • Time saving tools • Questions/Answers
  5. 5. + + 40 Years Ago We Were Pretty Restricted To The Media We Could Consume
  6. 6. Today We Have Thousands of Different Media At Our Disposal
  7. 7. It’s not so much about TECHNOLOGY
  8. 8. Social media is about PEOPLE
  9. 9. VS Broadcast Media versus Social Media
  10. 10. Target Audience Community VS
  11. 11. You Already Have the Skills You Just Do It Offline • Meeting people • Building relationships • Asking questions • Answering questions • Building trust • Building a reputation
  12. 12. Don’t be this guy
  13. 13. Twitter is the Conference LinkedIn is the Office Facebook is the Barbeque
  14. 14. What to Talk About 70-20-10 Rule – 70% Share resources – 20% Collaborations – 10% Me 10%
  15. 15. Demonstrate your expertise
  16. 16. GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper
  17. 17. Don’t Be Afraid to FailDon’t be afraid to fail
  18. 18. Personal Profile Facebook Group Business Page Friends Members Fans
  19. 19. • Elicit compelling conversations • Make fans feel special (rewards, coupons, inside scoop) • Integrate with other channels • Pay attention to your statistics • Use outside media to promote page Best Practices
  20. 20. Relationships Matter
  21. 21. Connect with people you trust
  22. 22. 70-20-10 Rule – 70% Share resources – 20% Provide insights – 10% Me
  23. 23. • Fill out complete profile • Invite friends & colleagues to connect • Send frequent updates • Join relevant LinkedIn groups • Utilize applications Best Practices
  24. 24. 70-20-10 Rule – 70% Share resources – articles, links, videos, tools – 20% Engage – opinions, conversation, recognition – 10% Me – successes, events, promotions
  25. 25. • Create a user-friendly Twitter ID (@yourname) • Search for people to follow • Promote others and share your best information • Know who “@” replies to you • Find key influencers • Share your videos & pics thru links Best Practices
  26. 26. Why is YouTube Important • 2nd largest search engine • Let’s others share your videos with friends • Videos easily imbedded with other social channels • Great marketing tool
  27. 27. • Link to YouTube from your: • Website • Facebook page • Blog • E-mail • Invite friends to subscribe to your channel • Comment on other’s videos • Tag your videos with keywords Best Practices
  28. 28. Relatively inexpensive Easy to maintain Reaches new fans and builds loyal web following Improves existing website Strengthens image Fresh content Great for search engine visibility
  29. 29. Free blog Software Wordpress.com blogger.com www.typepad.com
  30. 30. Best Practices • Generate useful content • Think reader centered posts • Welcome comments • Make comments on other relevant blogs • Use keywords relevant to your business in posts • Link to your social channels
  31. 31. It’s Where You Share Your Photos
  32. 32. What is Flickr • A free, online photo management and sharing application • A photo organizer • A web tool that integrates well with other channels
  33. 33. Best Practices • Create collection homepages • Join and contribute to groups • Arranged photos into sets and collection • Link with other social media channels • Clearly label images with your keywords
  34. 34. Case Study
  35. 35. Strategy 80% of success in social media is getting you or your organization ready -- only 20% is about the technologies Setting a Strategy
  36. 36. Creating a Social Media Plan • Listen to the conversation • Establish resources • Align objectives • Select channels • Set specific goals • Join the conversation • Integrate with off-line efforts • Measure
  37. 37. Objectives • Generate awareness • Seek and create media opportunities • Foster customer loyalty • Provide customer service • Enhance marketing campaigns • Manage relationships • Enhance presence at events • Learn about trends, breaking news and monitor industry • Recruit new employees • Conduct viral focus groups
  38. 38. Measuring Success • Reach • Frequency & traffic • Influence • Conversations & transactions • Sentiment • Customer service resolution
  39. 39. Website or Blog
  40. 40. Tools
  41. 41. Jason Sem jason@jbsem.com twitter: @jbsem Q&A Find this presentation at: www.jbsem.com/blog

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