Social Media for Parks and Recreation

Social MediaGetting Back to the Basics

Agenda• Understanding Social Media• Interaction• Social Channels• Setting a Strategy• Time Saving Tools• Questions/Answers

Just trying it out

No, you can’t make

Years Ago We Were Pretty Restricted To The Media We Could Consume + +

Today We Have Thousands of Different Media At Our Disposal

It’s not so much aboutTECHNOLOGY

Social media is about PEOPLE

Broadcast Media versus Social Media VS

You Already Have the Skills You Just Do It Offline • Meeting people • Building relationships • Asking questions • Answering questions • Building trust • Building a reputation

Don’t BeThis Guy

What to Talk About70-20-10 Rule – 70% Share useful resources & 10% interesting content – 20% Engagement – 10% Me

GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper

Don’t BeDon’t Be Afraid to Fail Afraid to Fail

750,000,000 UsersCredits: Amodiovalerio Verde

Best Practices• Set community expectations• Be up to date• Live authenticity• Participate in dialog• Enable peer-peer interactions• Foster advocacy• Solicit a call to action

70-20-10 Rule – 70% Share resources/info – articles, 10% links, videos, tools – 20% Engage – opinions, conversation, recognition – 10% Me – successes, events, promotions

A good number of followers but not following back Good Included in 48description of lists. Great the opp to thank organization those that list you No conversation, just one way communication

Best Practices• Create a user-friendly Twitter ID (@parkname)• Seek out people talking about your parks• Engage them in conversation• Promote others and share your best information• Know who “@” replies to you• Find key influencers in your area• Share your videos & pics thru links

Why is YouTube Important• 2nd largest search engine• Let’s others share your videos with friends• Videos easily imbedded with other social channels• Great communication tool

Best Practices• Link to YouTube from your website• Add a YouTube tab to your organizations Facebook page• Invite people to subscribe to your channel• Aggregate video content featuring your parks• Tag your videos with keywords

Location, Location, Location

Claim your location

Best Practices• Add your organization as a "Venue" or claim your location if it’s already listed• Monitor for insights and issues• Respond to visitors complements and complaints

Best Practices• Provide information about your organization• Explains what users can expect from you on Flickr• Demonstrate that your profile is authentic and official – use official brand mark• Link to your account from your website• Tag your photos

Setting a Strategy Strategy 80% of success in social media is getting you or your organization ready -- only 20% is about the technologies

Objectives• Generate awareness of activities and events• Learn about what visitors are saying about you• Foster visitor loyalty• Provide customer service• Enhance marketing campaigns• Seek and create media opportunities• Enhance event participation

Creating a Social Media Plan• Align objectives• Listen to the conversation• Establish resources• Select channels• Set specific goals• Join the conversation• Integrate with off-line efforts• Measure

Measuring Success• Reach• Frequency & traffic• Influence• Conversations• Sentiment

Websiteand/or Blog

Q&A Jason Sem twitter: @jbsem Tel: 612-234-5305Find this presentation at www.jbsem.com/blog

Social Media for Parks and Recreation

by Jbsem on Sep 21, 2011

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Social Media for Parks and Recreation — Presentation Transcript

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