Social Media for Entertainers

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Social Media for Entertainers

  1. 1. Social Media for Entertainers By Jason Sem
  2. 2. Agenda • Why social media • How it works • Channels & Communities • Tools • Questions/Answers
  3. 3. Just trying it out
  4. 4. No, you can’t make me
  5. 5. http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
  6. 6. + +
  7. 7. Hey, did you Twitter hear about that new band? SMS Tell me about it. Blogs I heard that comic was hilarious Social Networks When can we go?!! Wikis Forums Podcasts Video
  8. 8. Social Media is Very Inexpensive
  9. 9. It’s not so much about TECHNOLOGY
  10. 10. Social media is about PEOPLE
  11. 11. Broadcast Media versus Social Media VS
  12. 12. You Already Have the Skills You Just Do It Offline • Meeting people • Building relationships • Asking questions • Answering questions • Building trust • Building a reputation
  13. 13. Don’t be this guy
  14. 14. GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper
  15. 15. YouTube is Your Personal TV Channel Facebook is the Barbeque Twitter is the Festival
  16. 16. did you know? • Currently 450+ million users • 35+ million update their status each day • About half the users are aged 18-34 • The fastest growing demographic is women age 55-65
  17. 17. sign up www.facebook.com
  18. 18. Facebook Profiles vs. Fan Pages: Separating your public network from your personal network
  19. 19. Profile vs. Page Facebook Profile Facebook Page • Personal • Public • Become a “Fan” or “Like” • “Friend” requests • Send updates/ads to Fans • Friend profiles visible • Customized applications • Write on wall/send • Viewable by anyone comments, etc. • No Fan limitations • Post your gigs • Applications • Administrators • Friend limitation • Can serve as your extended website • Great for SEO
  20. 20. Creating a Facebook Page
  21. 21. Building Your Community • Publish on Facebook to create interactions with and among your fans • Make Facebook communications conversational • Leverage existing marketing collateral to promote your Facebook presence • Use the facebook Events Calendar • Let your audience know you’re on Facebook
  22. 22. Privacy
  23. 23. • Dwindling in popularity vs Facebook • Skews younger • Tends to be a bit edgier • Popular among musicians
  24. 24. United Breaks Guitars Time magazine named "United Breaks Guitars" #7 on its list of the Top 10 Viral Videos of 2009 5 million views in 1 month
  25. 25. Why is YouTube Important • 2nd largest search engine • Let’s others share your videos with friends • Videos easily imbedded with other social channels • Great marketing tool
  26. 26. Chris Bliss Received media attention from ABC, NBC, CNN, MSNBC, and FOX, and led to appearances on Tonight Show and Letterman 50,000,000 million views
  27. 27. Building Your Community • Link to YouTube videos from your: – Website – Facebook page – Blog – E-mail • Invite friends to subscribe to your channel • Comment on other’s videos
  28. 28. http://sn.im/twitterebook Twitter is the New Email
  29. 29. What do People Tweet About 70-20-10 Rule – 70% Share resources – articles, links, videos, tools – 20% Engage – opinions, conversation, recognition – 10% Me – successes, events, performances
  30. 30. Don’t be this guy
  31. 31. Share Useful Information
  32. 32. Engage by ReTweeting
  33. 33. Acknowledge Someone
  34. 34. Building Your Community • Create a user-friendly Twitter ID (@yourname) • Search for people to follow • Promote others and share your best information • Know who “@” replies to you • Find out who some of the big players are • Share your videos & pics thru links
  35. 35. Relatively inexpensive Easy to maintain Reaches new fans and builds loyal web following Improves existing website Strengthens image Fresh content Great for search engine visibility
  36. 36. Free blog Software Wordpress.com blogger.com www.typepad.com
  37. 37. Building Your Community • Welcome comments • Make comments on other relevant blogs • Use keywords in your text relevant to your art • Think reader centered posts • Link to your social channels
  38. 38. It’s Where You Share Your Photos
  39. 39. What is Flickr • A free, online photo management and sharing application • A photo organizer • A web tool that integrates well with other channels
  40. 40. Building Your Community • Create collection homepages • Join and contribute to groups • Arranged photos into sets and collection • Link with other social media channels
  41. 41. Relationships Matter
  42. 42. Building Your Community • Fill out complete profile • Invite friends & colleagues to connect • Send frequent updates • Join relevant LinkedIn groups
  43. 43. Website or Blog
  44. 44. Tools
  45. 45. We’re no longer simply TARGET AUDIENCES, we PARTICIPATE in COMMUNITIES.
  46. 46. Start a CONVERSATION
  47. 47. Don’t Be Afraid Don’t be to Fail afraid to FAIL
  48. 48. Q&A Jason Sem Find this presentation at: www.jbsem.com www.jbsem.com/blog twitter: @jbsem

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