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Social Media for Entertainers

Social Media for Entertainers






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    Social Media for Entertainers Social Media for Entertainers Presentation Transcript

    • Social Media for Entertainers By Jason Sem
    • Agenda • Why social media • How it works • Channels & Communities • Tools • Questions/Answers
    • Just trying it out
    • No, you can’t make me
    • http://www.youtube.com/watch?v=lFZ0z5Fm-Ng
    • + +
    • Hey, did you Twitter hear about that new band? SMS Tell me about it. Blogs I heard that comic was hilarious Social Networks When can we go?!! Wikis Forums Podcasts Video
    • Social Media is Very Inexpensive
    • It’s not so much about TECHNOLOGY
    • Social media is about PEOPLE
    • Broadcast Media versus Social Media VS
    • You Already Have the Skills You Just Do It Offline • Meeting people • Building relationships • Asking questions • Answering questions • Building trust • Building a reputation
    • Don’t be this guy
    • GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper
    • YouTube is Your Personal TV Channel Facebook is the Barbeque Twitter is the Festival
    • did you know? • Currently 450+ million users • 35+ million update their status each day • About half the users are aged 18-34 • The fastest growing demographic is women age 55-65
    • sign up www.facebook.com
    • Facebook Profiles vs. Fan Pages: Separating your public network from your personal network
    • Profile vs. Page Facebook Profile Facebook Page • Personal • Public • Become a “Fan” or “Like” • “Friend” requests • Send updates/ads to Fans • Friend profiles visible • Customized applications • Write on wall/send • Viewable by anyone comments, etc. • No Fan limitations • Post your gigs • Applications • Administrators • Friend limitation • Can serve as your extended website • Great for SEO
    • Creating a Facebook Page
    • Building Your Community • Publish on Facebook to create interactions with and among your fans • Make Facebook communications conversational • Leverage existing marketing collateral to promote your Facebook presence • Use the facebook Events Calendar • Let your audience know you’re on Facebook
    • Privacy
    • • Dwindling in popularity vs Facebook • Skews younger • Tends to be a bit edgier • Popular among musicians
    • United Breaks Guitars Time magazine named "United Breaks Guitars" #7 on its list of the Top 10 Viral Videos of 2009 5 million views in 1 month
    • Why is YouTube Important • 2nd largest search engine • Let’s others share your videos with friends • Videos easily imbedded with other social channels • Great marketing tool
    • Chris Bliss Received media attention from ABC, NBC, CNN, MSNBC, and FOX, and led to appearances on Tonight Show and Letterman 50,000,000 million views
    • Building Your Community • Link to YouTube videos from your: – Website – Facebook page – Blog – E-mail • Invite friends to subscribe to your channel • Comment on other’s videos
    • http://sn.im/twitterebook Twitter is the New Email
    • What do People Tweet About 70-20-10 Rule – 70% Share resources – articles, links, videos, tools – 20% Engage – opinions, conversation, recognition – 10% Me – successes, events, performances
    • Don’t be this guy
    • Share Useful Information
    • Engage by ReTweeting
    • Acknowledge Someone
    • Building Your Community • Create a user-friendly Twitter ID (@yourname) • Search for people to follow • Promote others and share your best information • Know who “@” replies to you • Find out who some of the big players are • Share your videos & pics thru links
    • Relatively inexpensive Easy to maintain Reaches new fans and builds loyal web following Improves existing website Strengthens image Fresh content Great for search engine visibility
    • Free blog Software Wordpress.com blogger.com www.typepad.com
    • Building Your Community • Welcome comments • Make comments on other relevant blogs • Use keywords in your text relevant to your art • Think reader centered posts • Link to your social channels
    • It’s Where You Share Your Photos
    • What is Flickr • A free, online photo management and sharing application • A photo organizer • A web tool that integrates well with other channels
    • Building Your Community • Create collection homepages • Join and contribute to groups • Arranged photos into sets and collection • Link with other social media channels
    • Relationships Matter
    • Building Your Community • Fill out complete profile • Invite friends & colleagues to connect • Send frequent updates • Join relevant LinkedIn groups
    • Website or Blog
    • Tools
    • We’re no longer simply TARGET AUDIENCES, we PARTICIPATE in COMMUNITIES.
    • Start a CONVERSATION
    • Don’t Be Afraid Don’t be to Fail afraid to FAIL
    • Q&A Jason Sem Find this presentation at: www.jbsem.com www.jbsem.com/blog twitter: @jbsem