Social Media for Entertainers

Social Media for Entertainers By Jason Sem

Agenda • Why social media • How it works • Channels & Communities • Tools • Questions/Answers

Just trying it out

No, you can’t make me

http://www.youtube.com/watch?v=lFZ0z5Fm-Ng

Hey, did you Twitter hear about that new band? SMS Tell me about it. Blogs I heard that comic was hilarious Social Networks When can we go?!! Wikis Forums Podcasts Video

Social Media is Very Inexpensive

It’s not so much about TECHNOLOGY

Social media is about PEOPLE

Broadcast Media versus Social Media VS

You Already Have the Skills You Just Do It Offline • Meeting people • Building relationships • Asking questions • Answering questions • Building trust • Building a reputation

Don’t be this guy

GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper

YouTube is Your Personal TV Channel Facebook is the Barbeque Twitter is the Festival

did you know? • Currently 450+ million users • 35+ million update their status each day • About half the users are aged 18-34 • The fastest growing demographic is women age 55-65

sign up www.facebook.com

Facebook Profiles vs. Fan Pages: Separating your public network from your personal network

Profile vs. Page Facebook Profile Facebook Page • Personal • Public • Become a “Fan” or “Like” • “Friend” requests • Send updates/ads to Fans • Friend profiles visible • Customized applications • Write on wall/send • Viewable by anyone comments, etc. • No Fan limitations • Post your gigs • Applications • Administrators • Friend limitation • Can serve as your extended website • Great for SEO

Creating a Facebook Page

Building Your Community • Publish on Facebook to create interactions with and among your fans • Make Facebook communications conversational • Leverage existing marketing collateral to promote your Facebook presence • Use the facebook Events Calendar • Let your audience know you’re on Facebook

Privacy

• Dwindling in popularity vs Facebook • Skews younger • Tends to be a bit edgier • Popular among musicians

United Breaks Guitars Time magazine named "United Breaks Guitars" #7 on its list of the Top 10 Viral Videos of 2009 5 million views in 1 month

Why is YouTube Important • 2nd largest search engine • Let’s others share your videos with friends • Videos easily imbedded with other social channels • Great marketing tool

Chris Bliss Received media attention from ABC, NBC, CNN, MSNBC, and FOX, and led to appearances on Tonight Show and Letterman 50,000,000 million views

Building Your Community • Link to YouTube videos from your: – Website – Facebook page – Blog – E-mail • Invite friends to subscribe to your channel • Comment on other’s videos

http://sn.im/twitterebook Twitter is the New Email

What do People Tweet About 70-20-10 Rule – 70% Share resources – articles, links, videos, tools – 20% Engage – opinions, conversation, recognition – 10% Me – successes, events, performances

Don’t be this guy

Share Useful Information

Engage by ReTweeting

Acknowledge Someone

Building Your Community • Create a user-friendly Twitter ID (@yourname) • Search for people to follow • Promote others and share your best information • Know who “@” replies to you • Find out who some of the big players are • Share your videos & pics thru links

Relatively inexpensive Easy to maintain Reaches new fans and builds loyal web following Improves existing website Strengthens image Fresh content Great for search engine visibility

Free blog Software Wordpress.com blogger.com www.typepad.com

Building Your Community • Welcome comments • Make comments on other relevant blogs • Use keywords in your text relevant to your art • Think reader centered posts • Link to your social channels

It’s Where You Share Your Photos

What is Flickr • A free, online photo management and sharing application • A photo organizer • A web tool that integrates well with other channels

Building Your Community • Create collection homepages • Join and contribute to groups • Arranged photos into sets and collection • Link with other social media channels

Relationships Matter

Building Your Community • Fill out complete profile • Invite friends & colleagues to connect • Send frequent updates • Join relevant LinkedIn groups

Website or Blog

We’re no longer simply TARGET AUDIENCES, we PARTICIPATE in COMMUNITIES.

Start a CONVERSATION

Don’t Be Afraid Don’t be to Fail afraid to FAIL

Q&A Jason Sem Find this presentation at: www.jbsem.com www.jbsem.com/blog twitter: @jbsem

Social Media for Entertainers

by Jbsem on Jul 19, 2010

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Social Media for Entertainers — Presentation Transcript