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2014 DIGITAL MARKETING TRENDS
What Associations Need to Know
Wednesday, April 2, 14
Why content is so
important to marketing
strategy
1
Wednesday, April 2, 14
Wednesday, April 2, 14
Wednesday, April 2, 14
Don’t Ignore
Wednesday, April 2, 14
Wednesday, April 2, 14
2
Smartphone Users Worldwide Will
Total 1.75 Billion in 2014
Wednesday, April 2, 14
Majority of our daily media interactions are screen based
Wednesday, April 2, 14
Responsive Design
Wednesday, April 2, 14
Images and videos have
become the go-to viral
marketing tactic
3
Wednesday, April 2, 14
4
It’s not free anymore
Social Media
Wednesday, April 2, 14
Intelligent Inboxes
5
Wednesday, April 2, 14
Wednesday, April 2, 14
McKinsey’s 4 Ps
P
P
P
P
Pervasive Let me read email where I am.
Participatory I have a voice. Let me use it.
Personalized ...
6It’s all integrated
Wednesday, April 2, 14
Marketing Automation
Wednesday, April 2, 14
7Big Data
Wednesday, April 2, 14
Tools
Wednesday, April 2, 14
Listening
Wednesday, April 2, 14
Content Distribution
Wednesday, April 2, 14
Content Curation
Wednesday, April 2, 14
Paid Amplification
Wednesday, April 2, 14
Marketing Automation
Wednesday, April 2, 14
Analytics
Wednesday, April 2, 14
My favorite dashboard
Wednesday, April 2, 14
Jason Sem
Virtual Digital Director
612-234-5305
www.jbsem.com
Questions?
Wednesday, April 2, 14
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Digital Marketing Trends for 2014 – What Associations Need to Know

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MSAE Sales & Marketing Symposium 2014

This presentation covers the following:

· How online content influences how you are found online and influences your search rankings
· What the role of mobile devices is within today’s multiscreen, multiplatform landscape
· How social media has changed from a free platform to an advertising juggernaut
· Why Google Analytics is your friend and how it can make you look like a genius
· What we mean by big data
· That integration is the key to your marketing success

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Transcript of "Digital Marketing Trends for 2014 – What Associations Need to Know "

  1. 1. 2014 DIGITAL MARKETING TRENDS What Associations Need to Know Wednesday, April 2, 14
  2. 2. Why content is so important to marketing strategy 1 Wednesday, April 2, 14
  3. 3. Wednesday, April 2, 14
  4. 4. Wednesday, April 2, 14
  5. 5. Don’t Ignore Wednesday, April 2, 14
  6. 6. Wednesday, April 2, 14
  7. 7. 2 Smartphone Users Worldwide Will Total 1.75 Billion in 2014 Wednesday, April 2, 14
  8. 8. Majority of our daily media interactions are screen based Wednesday, April 2, 14
  9. 9. Responsive Design Wednesday, April 2, 14
  10. 10. Images and videos have become the go-to viral marketing tactic 3 Wednesday, April 2, 14
  11. 11. 4 It’s not free anymore Social Media Wednesday, April 2, 14
  12. 12. Intelligent Inboxes 5 Wednesday, April 2, 14
  13. 13. Wednesday, April 2, 14
  14. 14. McKinsey’s 4 Ps P P P P Pervasive Let me read email where I am. Participatory I have a voice. Let me use it. Personalized Make it relevant to me. Prescriptive I’m in control. Wednesday, April 2, 14
  15. 15. 6It’s all integrated Wednesday, April 2, 14
  16. 16. Marketing Automation Wednesday, April 2, 14
  17. 17. 7Big Data Wednesday, April 2, 14
  18. 18. Tools Wednesday, April 2, 14
  19. 19. Listening Wednesday, April 2, 14
  20. 20. Content Distribution Wednesday, April 2, 14
  21. 21. Content Curation Wednesday, April 2, 14
  22. 22. Paid Amplification Wednesday, April 2, 14
  23. 23. Marketing Automation Wednesday, April 2, 14
  24. 24. Analytics Wednesday, April 2, 14
  25. 25. My favorite dashboard Wednesday, April 2, 14
  26. 26. Jason Sem Virtual Digital Director 612-234-5305 www.jbsem.com Questions? Wednesday, April 2, 14
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