So You’re On Twitter & LinkedIn – Now What?

I’m Confused

Just trying it out

No, you can’t make me

Agenda • A little about social media • Setting a strategy • How to interact • Why LinkedIn is important • How do I use Twitter • Time saving tools • Questions/Answers

It’s not so much about TECHNOLOGY

Social media is about PEOPLE

Strategy 80% of success in social media is getting you or your organization ready -- only 20% is about the technologies

Broadcast Media versus Social Media VS

You Already Have the Skills You Just Do It Offline • Meeting people • Building relationships • Asking questions • Answering questions • Building trust • Building a reputation

Don’t be this guy

LinkedIn is the Office Facebook is the Barbeque Twitter is the Conference

What to Talk About 70-20-10 Rule – 70% Share resources – 20% Collaborations 10% – 10% Me

Demonstrate your expertise

Relationships Matter

What is LinkedIn Video http://www.youtube.com/watch?v=IzT3JVUGUzM

Connect with people you trust

70-20-10 Rule – 70% Share resources – 20% Provide insights – 10% Me

How to Use Twitter for Business http://www.youtube.com/watch?v=JXPmI4YaOpM

Rules of the road

GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper

Don’t be Don’t Be Afraid to Fail afraid to fail

70-20-10 Rule – 70% Share resources – articles, links, videos, tools – 20% Engage – opinions, conversation, recognition – 10% Me – successes, events, promotions

Q&A Jason Sem Find this presentation at: jason@jbsem.com www.jbsem.com/blog www.jbsem.com twitter: @jbsem

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So You’re On Twitter & LinkedIn – Now What?

by Jbsem on May 04, 2010

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So You’re On Twitter & LinkedIn – Now What? — Presentation Transcript