So You’re On Twitter & LinkedIn – Now What?

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People still do business with people and not with profiles. However, Twitter and LinkedIn are two valuable tools in identifying and finding potential partners, customers and vendors, and get you to that ever-important first meeting. You just have to know how to effectively engage your audience using these social media networks.

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So You’re On Twitter & LinkedIn – Now What?

  1. 1. I’m Confused
  2. 2. Just trying it out
  3. 3. No, you can’t make me
  4. 4. Agenda • A little about social media • Setting a strategy • How to interact • Why LinkedIn is important • How do I use Twitter • Time saving tools • Questions/Answers
  5. 5. It’s not so much about TECHNOLOGY
  6. 6. Social media is about PEOPLE
  7. 7. Strategy 80% of success in social media is getting you or your organization ready -- only 20% is about the technologies
  8. 8. Broadcast Media versus Social Media VS
  9. 9. You Already Have the Skills You Just Do It Offline • Meeting people • Building relationships • Asking questions • Answering questions • Building trust • Building a reputation
  10. 10. Don’t be this guy
  11. 11. LinkedIn is the Office Facebook is the Barbeque Twitter is the Conference
  12. 12. What to Talk About 70-20-10 Rule – 70% Share resources – 20% Collaborations 10% – 10% Me
  13. 13. Demonstrate your expertise
  14. 14. Relationships Matter
  15. 15. What is LinkedIn Video http://www.youtube.com/watch?v=IzT3JVUGUzM
  16. 16. Connect with people you trust
  17. 17. 70-20-10 Rule – 70% Share resources – 20% Provide insights – 10% Me
  18. 18. How to Use Twitter for Business http://www.youtube.com/watch?v=JXPmI4YaOpM
  19. 19. Rules of the road
  20. 20. GOLDEN RULE: Don’t post anything you wouldn’t want your mom to read in the newspaper
  21. 21. Don’t be Don’t Be Afraid to Fail afraid to fail
  22. 22. 70-20-10 Rule – 70% Share resources – articles, links, videos, tools – 20% Engage – opinions, conversation, recognition – 10% Me – successes, events, promotions
  23. 23. Tools
  24. 24. Q&A Jason Sem Find this presentation at: jason@jbsem.com www.jbsem.com/blog www.jbsem.com twitter: @jbsem

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