2014 DIGITAL MARKETING TRENDS
What Funeral Directors Need to Know
Tuesday, May 20, 14
McKinsey & Company
Consumer Buying
Journey
Old Model New Model
The Consumer’s Path to Purchase
Tuesday, May 20, 14
McKinsey & Company
Consumer Buying
Journey
Old Model New Model
The Consumer’s Path to Purchase
Tuesday, May 20, 14
Tuesday, May 20, 14
Tuesday, May 20, 14
1
Tuesday, May 20, 14
Why content is so
important to marketing
strategy
Tuesday, May 20, 14
Tuesday, May 20, 14
Tuesday, May 20, 14
Rise in Social Signals
Tuesday, May 20, 14
Location, Location, Location
Tuesday, May 20, 14
Google Places:
Get found at the
point of intent
Tuesday, May 20, 14
Ratings & Reviews
Tuesday, May 20, 14
2
Smartphone Users Worldwide Will
Total 1.75 Billion in 2014
Tuesday, May 20, 14
Majority of our daily media interactions are screen based
Tuesday, May 20, 14
Local Search Near
Universal Among
Smartphone Users
Tuesday, May 20, 14
Responsive Design
3
Tuesday, May 20, 14
Tuesday, May 20, 14
Social Media
Monitoring
4
Tuesday, May 20, 14
alue of Listening
the complaint
the compliment
the problem
the competitor
the crowd
the influencer
the crisis
the question...
What Are They Saying
Tuesday, May 20, 14
5
Tuesday, May 20, 14
Tuesday, May 20, 14
Tuesday, May 20, 14
Tuesday, May 20, 14
6Big Data
Tuesday, May 20, 14
Most Viewed Metrics
Tuesday, May 20, 14
My Favorite Dashboard
Tuesday, May 20, 14
Path to Conversion
Tuesday, May 20, 14
7It’s all integrated
Tuesday, May 20, 14
Tools
Tuesday, May 20, 14
Search Engine Tools
Tuesday, May 20, 14
Content
Tuesday, May 20, 14
Listening
Tuesday, May 20, 14
Paid Amplification
Tuesday, May 20, 14
Content Curation
Tuesday, May 20, 14
Analytics
Tuesday, May 20, 14
Jason Sem
Virtual Digital Director
www.jbsem.com/mfda
Questions?
Tuesday, May 20, 14
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2014 Digital Marketing Trends for the Funeral Industry

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7 Digital Marketing Trends for Funeral Service Professionals

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2014 Digital Marketing Trends for the Funeral Industry

  1. 1. 2014 DIGITAL MARKETING TRENDS What Funeral Directors Need to Know Tuesday, May 20, 14
  2. 2. McKinsey & Company Consumer Buying Journey Old Model New Model The Consumer’s Path to Purchase Tuesday, May 20, 14
  3. 3. McKinsey & Company Consumer Buying Journey Old Model New Model The Consumer’s Path to Purchase Tuesday, May 20, 14
  4. 4. Tuesday, May 20, 14
  5. 5. Tuesday, May 20, 14
  6. 6. 1 Tuesday, May 20, 14
  7. 7. Why content is so important to marketing strategy Tuesday, May 20, 14
  8. 8. Tuesday, May 20, 14
  9. 9. Tuesday, May 20, 14
  10. 10. Rise in Social Signals Tuesday, May 20, 14
  11. 11. Location, Location, Location Tuesday, May 20, 14
  12. 12. Google Places: Get found at the point of intent Tuesday, May 20, 14
  13. 13. Ratings & Reviews Tuesday, May 20, 14
  14. 14. 2 Smartphone Users Worldwide Will Total 1.75 Billion in 2014 Tuesday, May 20, 14
  15. 15. Majority of our daily media interactions are screen based Tuesday, May 20, 14
  16. 16. Local Search Near Universal Among Smartphone Users Tuesday, May 20, 14
  17. 17. Responsive Design 3 Tuesday, May 20, 14
  18. 18. Tuesday, May 20, 14
  19. 19. Social Media Monitoring 4 Tuesday, May 20, 14
  20. 20. alue of Listening the complaint the compliment the problem the competitor the crowd the influencer the crisis the question the campaign impact the point of need Tuesday, May 20, 14
  21. 21. What Are They Saying Tuesday, May 20, 14
  22. 22. 5 Tuesday, May 20, 14
  23. 23. Tuesday, May 20, 14
  24. 24. Tuesday, May 20, 14
  25. 25. Tuesday, May 20, 14
  26. 26. 6Big Data Tuesday, May 20, 14
  27. 27. Most Viewed Metrics Tuesday, May 20, 14
  28. 28. My Favorite Dashboard Tuesday, May 20, 14
  29. 29. Path to Conversion Tuesday, May 20, 14
  30. 30. 7It’s all integrated Tuesday, May 20, 14
  31. 31. Tools Tuesday, May 20, 14
  32. 32. Search Engine Tools Tuesday, May 20, 14
  33. 33. Content Tuesday, May 20, 14
  34. 34. Listening Tuesday, May 20, 14
  35. 35. Paid Amplification Tuesday, May 20, 14
  36. 36. Content Curation Tuesday, May 20, 14
  37. 37. Analytics Tuesday, May 20, 14
  38. 38. Jason Sem Virtual Digital Director www.jbsem.com/mfda Questions? Tuesday, May 20, 14

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