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for South Africa<br />
YouTube Pitch Slides<br />
YouTube is taking the world by storm… and South Africa is included in this ‘online revolution’ <br />Are you aware?<br />C...
Growth in Search Queries on Youtube.co.za<br />4<br />
5<br />Light TV viewers are Online, so reach them through YouTube.co.za<br />Daily Reach<br />of light TV viewers (less th...
Online viewingis a reality in South Africa<br />YouTube is the second most used search engine worldwide after Google Searc...
YouTube's demographic is broad<br />¾ of YouTube viewers are older than 25<br />35% of YouTube viewers are older than 45<b...
YouTube ispartofyoursocialconversation<br />More than 400 tweets per minute contain a YouTube link,<br />and over 150 year...
Engage via YouTube.co.za<br />Create your channel<br />Capture your audience throughout their journey<br />Discover<br />W...
10<br />What should the strategy be for advertising on YouTube?<br /><ul><li>The suggested strategy is to take a more gene...
Site exclusions can be used to make sure your brand doesn’t appear where you do not want to.
You could follow a two-phased approach:</li></ul>	1) Create the Brand Channel and advertise on YouTube to raise awareness<...
YouTube Stats for SA<br />
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Youtube sa_slideshare

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Transcript of "Youtube sa_slideshare"

  1. 1. for South Africa<br />
  2. 2. YouTube Pitch Slides<br />
  3. 3. YouTube is taking the world by storm… and South Africa is included in this ‘online revolution’ <br />Are you aware?<br />Countries with local YouTube Domains<br />Source: comScoreMediaMetrix, January 2010<br />3<br />
  4. 4. Growth in Search Queries on Youtube.co.za<br />4<br />
  5. 5. 5<br />Light TV viewers are Online, so reach them through YouTube.co.za<br />Daily Reach<br />of light TV viewers (less than 16hrs of TV per week) <br />Breakfast<br />Daytime<br />Coffee<br />Pre Peak<br />Early Peak<br />Late Peak<br />Post Peak<br />Daily reach in %<br />Online<br />TV<br />Time of Day<br /> Source: YouTube Media Consumption Study , Light TV Viewers = 0-16 hrs TV per week, n=213<br />
  6. 6. Online viewingis a reality in South Africa<br />YouTube is the second most used search engine worldwide after Google Search<br />There are 60+ million page views on YouTube.co.za every month<br />Source: Google Internal Data (Global) January 2010 worldwide<br />6<br />
  7. 7. YouTube's demographic is broad<br />¾ of YouTube viewers are older than 25<br />35% of YouTube viewers are older than 45<br />
  8. 8. YouTube ispartofyoursocialconversation<br />More than 400 tweets per minute contain a YouTube link,<br />and over 150 yearsworth of YouTube video is watched on Facebook every day!<br />Replace with Client relevant<br />Source: YouTube Blog, January 2011, global<br />8<br />
  9. 9. Engage via YouTube.co.za<br />Create your channel<br />Capture your audience throughout their journey<br />Discover<br />Watch<br />Engage<br />Enter<br />Promoted Video<br />HomepagePromoted Videos<br />Channel<br />Search PagePromoted VideosMPU<br />Watch PagePre RollInVideoMPU<br />80% visitors use search<br />81% of users spend their time viewing<br />9<br />
  10. 10. 10<br />What should the strategy be for advertising on YouTube?<br /><ul><li>The suggested strategy is to take a more generic approach with regards to category and interest selection.
  11. 11. Site exclusions can be used to make sure your brand doesn’t appear where you do not want to.
  12. 12. You could follow a two-phased approach:</li></ul> 1) Create the Brand Channel and advertise on YouTube to raise awareness<br /> 2) Advertise on broader GDN to reach more users<br />
  13. 13. YouTube Stats for SA<br />
  14. 14. YouTube Opportunity in SA<br />Source: AdPlanner<br />
  15. 15. Thank you!<br />
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