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Youtube sa_slideshare
Youtube sa_slideshare
Youtube sa_slideshare
Youtube sa_slideshare
Youtube sa_slideshare
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Transcript

  • 1. for South Africa<br />
  • 2. YouTube Pitch Slides<br />
  • 3. YouTube is taking the world by storm… and South Africa is included in this ‘online revolution’ <br />Are you aware?<br />Countries with local YouTube Domains<br />Source: comScoreMediaMetrix, January 2010<br />3<br />
  • 4. Growth in Search Queries on Youtube.co.za<br />4<br />
  • 5. 5<br />Light TV viewers are Online, so reach them through YouTube.co.za<br />Daily Reach<br />of light TV viewers (less than 16hrs of TV per week) <br />Breakfast<br />Daytime<br />Coffee<br />Pre Peak<br />Early Peak<br />Late Peak<br />Post Peak<br />Daily reach in %<br />Online<br />TV<br />Time of Day<br /> Source: YouTube Media Consumption Study , Light TV Viewers = 0-16 hrs TV per week, n=213<br />
  • 6. Online viewingis a reality in South Africa<br />YouTube is the second most used search engine worldwide after Google Search<br />There are 60+ million page views on YouTube.co.za every month<br />Source: Google Internal Data (Global) January 2010 worldwide<br />6<br />
  • 7. YouTube&apos;s demographic is broad<br />¾ of YouTube viewers are older than 25<br />35% of YouTube viewers are older than 45<br />
  • 8. YouTube ispartofyoursocialconversation<br />More than 400 tweets per minute contain a YouTube link,<br />and over 150 yearsworth of YouTube video is watched on Facebook every day!<br />Replace with Client relevant<br />Source: YouTube Blog, January 2011, global<br />8<br />
  • 9. Engage via YouTube.co.za<br />Create your channel<br />Capture your audience throughout their journey<br />Discover<br />Watch<br />Engage<br />Enter<br />Promoted Video<br />HomepagePromoted Videos<br />Channel<br />Search PagePromoted VideosMPU<br />Watch PagePre RollInVideoMPU<br />80% visitors use search<br />81% of users spend their time viewing<br />9<br />
  • 10. 10<br />What should the strategy be for advertising on YouTube?<br /><ul><li>The suggested strategy is to take a more generic approach with regards to category and interest selection.
  • 11. Site exclusions can be used to make sure your brand doesn’t appear where you do not want to.
  • 12. You could follow a two-phased approach:</li></ul> 1) Create the Brand Channel and advertise on YouTube to raise awareness<br /> 2) Advertise on broader GDN to reach more users<br />
  • 13. YouTube Stats for SA<br />
  • 14. YouTube Opportunity in SA<br />Source: AdPlanner<br />
  • 15. Thank you!<br />

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