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Transcript

  • 1. for South Africa
  • 2. YouTube Pitch Slides
  • 3. YouTube is taking the world by storm… and South Africa is included in this ‘online revolution’
    Are you aware?
    Countries with local YouTube Domains
    Source: comScoreMediaMetrix, January 2010
    3
  • 4. Growth in Search Queries on Youtube.co.za
    4
  • 5. 5
    Light TV viewers are Online, so reach them through YouTube.co.za
    Daily Reach
    of light TV viewers (less than 16hrs of TV per week)
    Breakfast
    Daytime
    Coffee
    Pre Peak
    Early Peak
    Late Peak
    Post Peak
    Daily reach in %
    Online
    TV
    Time of Day
    Source: YouTube Media Consumption Study , Light TV Viewers = 0-16 hrs TV per week, n=213
  • 6. Online viewingis a reality in South Africa
    YouTube is the second most used search engine worldwide after Google Search
    There are 60+ million page views on YouTube.co.za every month
    Source: Google Internal Data (Global) January 2010 worldwide
    6
  • 7. YouTube's demographic is broad
    ¾ of YouTube viewers are older than 25
    35% of YouTube viewers are older than 45
  • 8. YouTube ispartofyoursocialconversation
    More than 400 tweets per minute contain a YouTube link,
    and over 150 yearsworth of YouTube video is watched on Facebook every day!
    Replace with Client relevant
    Source: YouTube Blog, January 2011, global
    8
  • 9. Engage via YouTube.co.za
    Create your channel
    Capture your audience throughout their journey
    Discover
    Watch
    Engage
    Enter
    Promoted Video
    HomepagePromoted Videos
    Channel
    Search PagePromoted VideosMPU
    Watch PagePre RollInVideoMPU
    80% visitors use search
    81% of users spend their time viewing
    9
  • 10. 10
    What should the strategy be for advertising on YouTube?
    • The suggested strategy is to take a more generic approach with regards to category and interest selection.
    • 11. Site exclusions can be used to make sure your brand doesn’t appear where you do not want to.
    • 12. You could follow a two-phased approach:
    1) Create the Brand Channel and advertise on YouTube to raise awareness
    2) Advertise on broader GDN to reach more users
  • 13. YouTube Stats for SA
  • 14. YouTube Opportunity in SA
    Source: AdPlanner
  • 15. Thank you!