Typically every music video from Nero provides a narrative, however occasionally Nero and Alana Watson whoprovides vocals will appear in parts of the video. Based on my research on music videos produced by Nero, I havefound that only the more popular tracks include a music video; others feature a constant image throughout thewhole song. In contrast to Andrew Goodwin’s characteristic of a music video: ‘there is a demand on the part ofthe record company for lots of close-ups of the main artist/vocalist’, Nero has created its own star iconographywhich suggests that they do not want to promote themselves personally, they aim to promote their musicinitially.What I really like about this music video is that the narrative compliments the title of the track, ‘Guilt’. It iscompletely unexpected which creates a quirky vibe. The setting of a strip club suggests that the narrativecompliments ‘Guilt’ through the guilty feeling of being there; you know that you shouldn’t be there but youwant to. According to “Music Video and the Politics of Representation” by Diane Railton and Paul Watson , ‘asthe name suggests, the narrative video is defined by the fact that it tells a story’, ‘Guilt’ applies to this as thelyrics tell the story of a stripper attempting to seduce a couple of middle-aged business men, reflecting thefeeling of ‘guilt’. Key moments within the video relate strongly to the lyrics; at the beginning of the music videothe lyrics ‘Sometimes I don’t know where were going, sometimes I feel you should be crawling back to me’ arenarrated visually, showing the business men walking into the club.
‘Guilt’ features a music artist collaborating with Nero. As Nero only produces the track and rarely features in it, Alana Watson provides vocals on many of the duos songs, though she is not officially a band member.Andrew Goodwin states that ‘there is likely to be reference tovoyeurism, particularly in the treatment of women, but also interms of systems of looking (screens withinscreens, binoculars, film and movie cameras etc.)’ The screenshot is a shot reverse structure of the dancer looking into theeyes of a viewer, the dancer’s reflection appears in the viewer’sglasses, from a point of view which enables the audience to seeboth characters. However it is referring to voyeurism.This is my favourite part of the music video as the audience areintrigued to see what ‘the special show’ is. Also the audio ispaused between 1.55 and 2.15 so that the dancer canspeak, increasing the reality of the video. The music video of ‘Guilt’ complies with one of Joe Gow’s six central genres of music video; ‘The special effects extravaganza- videos in which human performance is over shadowed by spectacular imagery.’ Towards the end the dancer performs ‘the special show’ in which special effects are added, this lowers the levels of verisimilitude. In aspects of narrative there are high levels of verisimilitude throughout the video; however the special effects used lowers the levels of verisimilitude.
Above are the features of the youtube link to the official music video of Nero ‘Guilt’, it includes over 1 million viewsreflecting the popularity of the artist and a ratio of greater ‘likes’ than ‘dislikes’. Because the accessibility of youtube is easyto viewers and fans of Nero, I strongly feel that they are encouraged to share their opinions upon the music video.Various camera shots are used, especially long shots to establish the human figure and in relation, the surroundings. Thelong shot also refers to a wide shot as it requires the use of a wide-angle lens. The colours used in the video are of a darkpalette, however vibrant. Red is seen as to represent promiscuity and sexual desire, therefore promoting the heavy use ofthe colour red.
The music video for Nero ‘Guilt’ has been portrayed on purpose to be explicit; the contrastbetween an older generation of men and a young girl is used to shock viewers. In many cases, themore shocking a music video is, the more viewers it attracts , for example Eric Prydz ‘ Call On Me’.It is produced to shock viewers in order to encourage them to ‘share’ the music video on Facebookand other social networking sites.Radio 1’s Zane Lowe has supported ‘Guilt’ intensely by naming it ‘The hottest record in the world’.The track has created no end of airplay and a huge amount of awareness for the pair.