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Twitter for business

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Tips to set up and use Twiiter for business, as a social media marketing too;.

Tips to set up and use Twiiter for business, as a social media marketing too;.

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  • 1. Twitter for Business Marketing JAMES MCCORMACK Business To Business Marketing The LesserProfessor.com
  • 2. WHAT IS TWITTER?
  • 3. twitter • A micro blogging tool/communication tool • One to many communication • Many to one communication • One to one communication
  • 4. Who you follow says a lot about you. • Following industry experts and thought leaders show interest in the space. • Who follows you says something about your brand too…….. • Influencers • Thought leaders use social media and Twitter is one of the primary communic- ation tools
  • 5. • Finding thought leaders to follow- • WeFollow.com • Twibes.com • Look at who you follow and see who they follow.
  • 6. Anatomy of a Tweet 1.Hashtag #- organize conversations around topic 2.Mention- include the @UserName 3.Reply- Respond to a tweet 4.Retweet- pass Tweet on to your followers RT 5.Links- Shrink URL w/ Tiny URL hyperlink 6. Favorite- Mark a tweet as a favorite, filed and notification 6
  • 7. TWITTER PAGE
  • 8. TwitterHomePage
  • 9. Use a good shot, 73p X 73p Read “500 Social Media Marketing Tips” by the brilliant Andrew McCarthy @ andrewmccarthy or andrewmccarthy.com
  • 10. MARKETING INFORMATION BUSINESS Twitter is a multi- channel commun- ication tool for
  • 11. TWITTER TOOLS
  • 12. Learning Twitter for Business • Weekly TweetChats • B2B Marketing #b2bchat – https://twitter.com/b2b_chat @b2b_chat – Thursdays at 8PM EST • Trending Business Topics – https://twitter.com/samfiorella #bizforum – Wednesdays at 8PM ESt 13
  • 13. 14 Topsy.com Twitter Intel- Find any Tweet, analyze Twitter handles, influencers, hashtags.
  • 14. Buffer Use Buffer.com to manage & schedule Tweets
  • 15. TweetDeck for managing Twitter TweetDeck.com for timeline, messages, interactions and activity.
  • 16. Hootsuite- Your SMM Dashboard The best tool to manage all of your social media outlets. Monitor, create and schedule posts across multiple channels
  • 17. Get Started Get Engaged Amplify the Impact Twitter for Small Business
  • 18. Twitter Lists • Twitter Lists help you manage the flow, focus on conversations • Lists can be private or shared (and followed) • Managing Twitter Lists: – http://twitlistmanager.com/listmanager.php
  • 19. I wanna talk about me Wanna talk about I Wanna talk about number one Oh my me my What I think, what I like, what I know, what I want, what I see I like talking about you, usually, but occassionally I wanna talk about me I wanna talk about me
  • 20. Today, you have to Listen To Your Customers
  • 21. TWITTER TIPS • Leave space for re-Tweets • Retweet/Give credit HT(Hat Tip) • Take direct conversations off line with DM- Direct Messages • Balance Tweets, RT, replies and DON’T over promote
  • 22. Whatisthebesttime anddaytoTweet? Test&Trialtofindwhatworks foryoutargetmarket http://www.entrepreneur.com/article/227189
  • 23. Shrink the Link Use these to reduce the URL character count • http://dashburst.com/tweet-this/ • https://bitly.com/ • http://tinyurl.com/ • http://ow.ly/url/shorten-url • http://goo.gl/
  • 24. Twitter Mistakes • Over Tweeting • Retweeting every comment • Retweeting everything in your feed • Tweeting Inspirational quotes • DM Spam • Giving K scours instead of earning them • From http://dashburst.com/
  • 25. TWITTER @JAZMAC182 WEB LESSERPROFESSOR.COM MASSMILITARYMARKETING.COM G + GPLUS.TO/JAZMAC Follow me at