Set up twitter for business

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Set up twitter for business

  1. 1. Twitter for Business Marketing JAMES MCCORMACK Business To Business Marketing The LesserProfessor.com
  2. 2. WHAT IS TWITTER?
  3. 3. Twitter is a multichannel communication tool for MARKETING INFORMATION BUSINESS
  4. 4. twitter • • • • A micro blogging tool/communication tool One to many communication Many to one communication One to one communication
  5. 5. TWITTER PAGE
  6. 6. Set Up Your Twitter Home Page
  7. 7. Use a good shot, 73p X 73p Read “500 Social Media Marketing Tips” by the brilliant Andrew McCarthy @ andrewmccarthy or andrewmccarthy.com
  8. 8. Anatomy of a Tweet 1.Links- Shrink URL w/ Tiny URL hyperlink 2.Mention- include the Twitter handle @UserName 3.Hashtag #- organize conversations around topic 4.Reply- Respond to a tweet 5.Retweet- pass Tweet on to your followers RT 6.Favorite- Mark a tweet as a favorite, filed and notification
  9. 9. Who you follow says a lot about you. • Following industry experts and thought leaders show interest in the space. • Who follows you says something about your brand too…….. • Influencers • Thought leaders use social media and Twitter is one of the primary communication tools
  10. 10. • Finding thought leaders to follow• WeFollow.com • Twibes.com • Look at who you follow and see who they follow.
  11. 11. TWITTER TOOLS
  12. 12. Learning Twitter for Business • Join in Weekly TweetChats • B2B Marketing #b2bchat – https://twitter.com/b2b_chat – Thursdays at 8PM EST @b2b_chat • Trending Business Topics – https://twitter.com/samfiorella #bizforum – Wednesdays at 8PM ESt 13
  13. 13. Topsy.com Twitter Intel- Find any Tweet, analyze Twitter handles, influencers, hashtags. 14
  14. 14. Buffer Use Buffer.com to manage & schedule Tweets
  15. 15. TweetDeck for managing Twitter TweetDeck.com for timeline, messages, interactions and activity.
  16. 16. Hootsuite- Your SMM Dashboard The best tool to manage all of your social media outlets. Monitor, create and schedule posts across multiple channels
  17. 17. Get Started Get Engaged Amplify the Impact Twitter for Small Business
  18. 18. Twitter Lists • Twitter Lists help you manage the flow, focus on conversations • Lists can be private or shared (and followed) • Managing Twitter Lists: – http://twitlistmanager.com/listmanager.php
  19. 19. I wanna talk about me Wanna talk about I Wanna talk about number one Oh my me my What I think, what I like, what I know, what I want, what I see I like talking about you, usually, but occassionally I wanna talk about me I wanna talk about me
  20. 20. Today, you have to Listen To Your Customers
  21. 21. TWITTER TIPS • Leave space for re-Tweets • Retweet/Give credit HT(Hat Tip) • Take direct conversations off line with DM- Direct Messages • Balance Tweets, RT, replies and DON’T over promote
  22. 22. http://www.entrepreneur.com/article/227189 What is the best time and day to Tweet? Test & Trial to find what works for you target market
  23. 23. Shrink the Link You only have 144 characters, Use these to reduce the URL character count • http://dashburst.com/tweet-this/ • https://bitly.com/ • http://tinyurl.com/ • http://ow.ly/url/shorten-url • http://goo.gl/
  24. 24. Twitter Mistakes • • • • • • Over Tweeting Retweeting every comment Retweeting everything in your feed Tweeting Inspirational quotes DM Spam Giving K scours instead of earning them • From http://dashburst.com/
  25. 25. Follow me at TWITTER @JAZMAC182 WEB LESSERPROFESSOR.COM MASSMILITARYMARKETING.COM G+ GPLUS.TO/JAZMAC

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