Second chance group

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  • Are the four P’s or marketing are still relevant- product, placement, price and promotion? Yes, but there is a new marketing acronym emerging: ( with apologies to Steve jobs and Apple) I.P.E.D.- integrated marketing, permission marketing, engagement marketing and drip marketing.
  • DripIs the follow up campaign, the email, the letter and yes the phone call to the prospect. Thank you, did you have any more questions, can I help you, would you like to meet with us again?
  • “Your Higher Education Partners” is the SCG organization that serves colleges and universities. As the name implies, partnerships are developed with higher education institutions to provide consultative and management services that include student recruitment and marketing assistance; faculty recruitment, selection and training; curriculum development; and direct instruction in business and management disciplines. Management assistance is also provided to college and university leaders in areas related to regional accreditation activities; academic program identification, development and implementation; and overall institutional advancement.
  • Second chance group

    1. 1. THE SECOND CHANCE GROUP
    2. 2. Enrollment Curriculum Staff Reputation
    3. 3. Second Chance group will partner with NGS to:  Market & Recruit  Enroll Students  Revise & update curriculum  Vet & hire faculty  Develop courses in LMS  Develop online & hybrid courses  Site supervision
    4. 4.  SCG will develop a marketing plan for the MSM program  SCG will market & recruit students for the MSM program  SCG group will fill two student cohort groups of 20 students each
    5. 5. Integrated marketing Permission marketing Engagement marketing Drip™ marketing
    6. 6. Timed, planned, targeted follow up campaign
    7. 7.  SCG will work with NGS and students to enroll in the MSM program  SCG will assist cohort students to gather, complete and submit qualified applications to the MSM program
    8. 8.  SCG will conduct an academic review of all the course and curriculum in the MSM program  SCG will update and revise courses to rigorous academic standards that will satisfy NEASC, best practices for online education, and business requirements for hiring MSM graduates
    9. 9.  SCG will recruit, experienced, qualified adjunct faculty to teach in the MSM program  SCG will vet the faculty and submit for NGS approval
    10. 10.  SCG will develop course support using an open source LMS  The LMS will provide faculty & students with an online resource to enhance delivery of instruction and the learning for the students
    11. 11.  SCG will develop hybrid and online courses  The hybrid and online courses will be rigorous and maintain the quality of student learning  Hybrid and online courses will assist students completing their degree and extend the reach of NGS
    12. 12. Before we started marketing & recruiting:  929 Fall 2007 While at BSU, our marketing & recruiting plan enrollment success:  1,790 Spring 2008  1,713 Fall2008  1,870 Spring 2009  1,877 Fall 2009  2,021 Spring 2010
    13. 13.  SCG will provide site supervision to assist students with courses and registration  SCG will work with NGS to locate and attain facilities for remote classrooms
    14. 14.  Recruit 2 cohorts groups of 20 each  Adjust tuition to work for military and business tuition reimbursement programs  $16,500 tuition for 12 course/36 credits/MSM in QM  $660,000 Revenue from 1st cohort groups A 60/40 revenue sharing agreement 

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