Using LinkedIn to Build Your
Network and Create the Brand
Called You.
James McCormack
Bridgewater State University
Mass Mi...
SetupYour
LinkedInProfile
Mass Military Marketing, Inc.
6-2
1.Create
Account
2.Edit Profile
3.Add
Summary
Experience
Educa...
6-3
1.Create Account
2.Edit Profile
3.Add Summary
Experience
Education
4.Add Connections
5.Build Content
Experience
Educat...
Add to your LinkedIn Profile
• Key words
–Add key words about your SKAs
• Company Website URL
–Add your website/company we...
Invitations to Connect on
LinkedIn
Connecting on Linked In
• Personalize it- don’t use the generic default
invitation
• Make a connection
Making the Connection
Add a personal message with
reasons to connect
Reply when you connect
Send a not after you accept a connections
Build & Use Linked In
• Post
– Links to interesting helpful articles, Updates,
Content, and Likes for other user’s content...
CreateContent,Follow
othercontentfrom
thoughtleaders
inbusiness
Create content here
Build & Use Linked In
• Find Groups in your industry or field
• Join Groups
– Areas of interest
– Professional Groups
• Cr...
Find Groups, Join Groups,
Create Groups
Under Interests/Groups
Build & Use Linked In
• Create company pages
• Give voice to products/services
• Add recommendation/Ask for
recommendation...
Recommendations
Make recommendations &
endorsements for others.
Ask for them too.
Create a Company Page
Go Interests/Companies & Add a
Company
Must be done from the company email, i.e. me@mycompany.com
Using Linked in for Biz Web
Use the Share Plug in for users to your website to post to LI.
Allow LI users to sign into you...
LinkedIn Advertising
Use LI Advertising to reach targets
James McCormack
Visiting Lecturer at BSU
LesserProfessor.com
Partner at
MassMilitaryMarketing.com
and
Co-founder of Platoo...
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Linked In for students and small business

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A quick tutorial on setting up and using LinkedIn to build your network. "Dig your well before your'e thirsty"

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Linked In for students and small business

  1. 1. Using LinkedIn to Build Your Network and Create the Brand Called You. James McCormack Bridgewater State University Mass Military Marketing
  2. 2. SetupYour LinkedInProfile Mass Military Marketing, Inc. 6-2 1.Create Account 2.Edit Profile 3.Add Summary Experience Education
  3. 3. 6-3 1.Create Account 2.Edit Profile 3.Add Summary Experience Education 4.Add Connections 5.Build Content Experience Education
  4. 4. Add to your LinkedIn Profile • Key words –Add key words about your SKAs • Company Website URL –Add your website/company web –Add your blog • Add Twitter handle • Claim unique URL on LinkedIn Default www.linkedin.com/pub/user-name/40/206/341 • Add LinkedIn URL to your email signature block
  5. 5. Invitations to Connect on LinkedIn
  6. 6. Connecting on Linked In • Personalize it- don’t use the generic default invitation • Make a connection
  7. 7. Making the Connection Add a personal message with reasons to connect
  8. 8. Reply when you connect Send a not after you accept a connections
  9. 9. Build & Use Linked In • Post – Links to interesting helpful articles, Updates, Content, and Likes for other user’s content • Create content – Create and post original content, link from you blog – Comment on others content • Mention other LinkedIn users & companies in your updates • Share LinkedIn content on your Twitter
  10. 10. CreateContent,Follow othercontentfrom thoughtleaders inbusiness Create content here
  11. 11. Build & Use Linked In • Find Groups in your industry or field • Join Groups – Areas of interest – Professional Groups • Create Groups – Be active, lead and contribute to group discussions – Use group announcements
  12. 12. Find Groups, Join Groups, Create Groups Under Interests/Groups
  13. 13. Build & Use Linked In • Create company pages • Give voice to products/services • Add recommendation/Ask for recommendations • Link videos and Slideshare.com • Create and monitor groups • Promote with offers • Sponsored updates
  14. 14. Recommendations Make recommendations & endorsements for others. Ask for them too.
  15. 15. Create a Company Page Go Interests/Companies & Add a Company Must be done from the company email, i.e. me@mycompany.com
  16. 16. Using Linked in for Biz Web Use the Share Plug in for users to your website to post to LI. Allow LI users to sign into your website with LI log on. Share content with LI API
  17. 17. LinkedIn Advertising Use LI Advertising to reach targets
  18. 18. James McCormack Visiting Lecturer at BSU LesserProfessor.com Partner at MassMilitaryMarketing.com and Co-founder of PlatoonDaddy.com A listing service for consumers to find Veteran Owned Businesses

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