When the data speaks, why should you listen?
Big data has become a buzzword among marketers all over the world and I am frankly sick of all the buzz without concrete value. In this context, my goal is to make Big Data real and tangible for marketers so you can realize the disruptive shift that is upon us. Every marketer is familiar with the 4 P’s of marketing (Product, Price, Place, and Promotion) so we will start our discussion in a way that begins to extend these concepts. I like to describe these as ‘The New 4 of P’s of Marketing with Big Data: Personalization, Performance, Prediction, and Privacy’