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Jaymes. Premium. A Personal Brand Plan

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Transcript

  • 1.  
  • 2.
    • Graduate from the
    • University of Toronto
    • Majored in
    • Sociology and
    • Law, Crime & Deviance
    • Currently studying
    • Public Relations at Humber
    • Developing his mix of interests and PR
    • Drawn to:
    • Current Events
    • Social Commentary
    • Humour
    • Facts and Tid-Bits
    • Sports and Fitness
    • PR
    • Fashion
    • Music
    • Trends
    • Conspiracies
    • Autos
    • Politics
    • The Bigger Questions in Life
    Recon:
  • 3.
    • Key Messages
    • Always a student, learning.
    • Sharing what I learn, what I find.
    • Hard working and ambitious PR student
    • Highly observant to the goings-on of the world: social, economic, political
    • Also the lighter side of life… humour and wit  meme generator and perpetuator
    • Believe social media can network “me” and help develop my mix / niche / presence online
    • An effective communicator, with a passion for social commentary and PR
    Informed, Intuitive, Insightful : My Brand
  • 4.
    • Goals
    • Use social media effectively as an aspiring PR practitioner to show WHAT I BRING TO THE TABLE
    • Portray my social lens; showing I’m ready to contribute and connect
    • Develop and Share “me”, my brand, online
    • Connect w/ PR Pros
    • Volunteer
    • Increase my Social Capital
  • 5.
    • Objectives
    • TO create an established online presence by September 2010
    • TO Connect w/ PR Pros : people of interest/leaders
    • TO Find my mix / niche online
    • TO Solidify and Unify my online footprint
    • TO Volunteer as much as I can
    • TO join CPRS Toronto and/or IABC
    • TO be at the front of your mind when you wanna hear another opinion
  • 6.
    • Weaknesses
    • Openness
    • Blunt / BOLD
    • Heart on my Sleeve
    • Disjointed Online presence
    • Straightforward
    • Brutal at discrete math… but I don’t mind
    One of a million, but of a million, ONE
  • 7.
    • Opportunities
    • Use social media to transfer “me” online
    • Tell my story
    • Increase social capital
    • Bring awareness to my people about the goings-on of the world
    • Meet potential employers and Influencers
    • Threats
    • YOU
    • PR competition
    • Social media savvy PR pros
  • 8.
    • Strategies
    • Leverage/Utilize social media to my advantage
    • Develop myself and my positioning thru social media
    • Take social media connections to personal level
    • Networking - joining CPRS Toronto / IABC
    • Communicating w/ PR Pros
    • Paint a picture of my brand “me”
  • 9.
    • Tactics
    • Facebook – share my brand w/ existing and new networks / friends
    • Blog – about life and interests : “social commentary with a PR spin” Insights into world happenings. Comment on blogs interesting to me.
    • Twitter – generate useful, valued, humourous, insightful links, content, and comments in areas of personal and professional interests. Connect with others in the PR industry and those whom I admire. Tag like crazy.
    • YouTube – Videos that moved me: meme perpetuation “Things I Gotta Show YOU”
    • Networking throughout, building followers, discovering volunteer opportunities and showcasing the many sides of me AND unifying social media to create a concise Jaymes H. Beatty
    • Join CPRS Toronto / IABC
  • 10.
    • Blogging – minimum one/week
    • Tweeting – minimum 2/day
    • YouTubeing - 3-5 choice videos/week
    • Networking - Connect w/ 2 PR Pros/month
    • Volunteering - As much as possible
  • 11. Twitter: @JaymesBeatty Facebook me Follow my blog: “I’m Not Saying… I’m Just Saying” jaymesbeatty.blogspot.com Watch my YouTube channel: JaymesBeatty LinkedIn: Jaymes H. Beatty Connect with me… all of me: http:/flavors.me/jaymeshbeatty