What Is Your Future With Content?


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Jayme Soulati, president of Soulati Media, Inc., was keynote speaker for the content track at #ConvergeSouth, Oct. 11, 2013. Her presentation includes the debut of her new book, Message Mapping: How to Sizzle External Communications with a #RockHot Tool for Leaders (available at http://MessageMapping.co); the timeline of a blogger, an invite to a webinar with @Cision on The Future of Content, and reference to a free #podcasting book.

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  • You have an opportunity to cut through the clutter and shine. If you present your brand – personal or professional, in its best light, then you can grow into the #RockHot bomb.My takeaway for you today is to get some inspiration from the passion I bring for the experiences I’ve had in the last five years.Content = COMMITMENT When you fall off online, you disappear. I cannot stress that enough; your online brand is your future; content is your future; merging the two is your future.
  • I’m a Twitter-holic. It’s my preferred social media channel probably because it was my first. In your organization, what is the preferred social media channel you like?We have 6 big ones – LinkedIn, Twitter, Facebook, Google+, Pinterest, YouTube and NO organization can do all of them well. Select one – master it and add another. Choose the ones where your customers are engaging most.
  • Content is ubiquitous, we are drowning in content, we’re afloat with gamers and Google trying to beat them.WE? You and I? We’re just flicks in the spectrum, but we can’t look at it like that.Because what is YOUR future with content? It will brand you, it will enable your growth, it will define who you are as a blogger. It will embody your spirit influence online.
  • How about you?
  • Savvier Social Media is about RELATIONSHIPS.Tweet this…tell your friends…When you break down the crux of social marketing, you are creating relationships to:attain business goals. Be an authority.be a thought leader.help your audience and understand their needs.earn trust. Segue – remember the goal for today? To think differently about social media?
  • Let’s take a look at where you are with your social media and how you regard it. You may be still stuck on likes, retweets, followers, shares, and plusses. That’s OK, if you want to stay one-dimensional. It’s NOT OK if you want to realize the benefit of social marketing integration. Here’s our first clue – we need to get into a new thinking place – where social media becomes part of your natural marketing blend across the disciplines.It doesn’t have to look like your competitor down the street; and it can’t look like the multi-national corporations with gazillion $$ budgets.What it should look like is a model set to scale for your organization. It needs to look strategic and scaled to your business.
  • ITKey wordsOn-Page SEOAnalytics/Big DataDesignSTRATEGYRevisit GoalsBrand YourselfFind Voice + ConfidenceCONTENTEmail NewsletterE-bookSpecialty TopicsPhoto Library
  • Ebook onlyAvailable on e-commerce site, MessageMapping.coBought shopping cart, bought PayPal professionalCould not integrate with HubSpot
  • 90% of traffic was unique visits
  • What Is Your Future With Content?

    1. 1. ConvergeSouth October 11, 2013 Greensboro, NC What Is Your Future With Content? Presenter: Jayme Soulati
    2. 2. Today’s Goal 2
    3. 3. Tweet Alert!  On Deck: @Soulati. What Is Your Future With Content?#ConvergeSouth (74) Is content marketing overrated, asks @Soulati. Not if your brand is behind it. #ConvergeSouth Put more than best forward. (20) 3
    4. 4. WHAT IS CONTENT MARKETING? The discipline of creating quality branded editorial content across all media channels and platforms to deliver engaging relationships, consumer value and measurable success for brands. Content Marketing Association website 4
    5. 5. WHAT DOES CONTENT MEAN TO YOU? IT WILL: • • • • • • Brand you Enable your growth Define you as a blogger Embody your online influence Define your professionalism Create your authority HOW CAN YOU RISE TO THE OCCASION? 5
    6. 6. CONTENT: BLOGGING • 62% of 3000 marketers said they want to “master” blogging. • 86% of influential marketers blog consistently 6 1 Social Media Examiner 2013 Social Media Marketing Industry Report 2 Technorati Digital Influence Report, 2013
    7. 7. CONTENT: PODCASTING • 5-fold increase in marketers as podcasters in 2014 • 24% will add to content marketing strategy  (? New autos, more smart devices, mobile podcasting by Apple) Resources.jontusmedia .com/podcast-ebook/ Get Jon Buscall’s Podcasting Book FREE 7 Social Media Marketing Industry Report 2013, Social Media Examiner
    8. 8. WHAT CONSTITUTES BLOGGING?  Building Relationships  Writing consistently  Finding a specialty  Having purpose (goals)  Appeal, Authority, Authenticity  Personality  Inspiration & Creativity  Giving & Nurturing  Teaching  Loving it 8
    9. 9. TIMELINE OF A BLOGGER – YEAR 1 PreLaunch Month 1 • Web Design • Plug Ins • Programming • Hosting Strategy • Goals • Branding • Pick a Team IT • Topics • Ed Cal • Posting Frequency Content 9
    10. 10. TIMELINE OF A BLOGGER -1 LAUNCH! • Social Shares • Comment Systems • Design • Analytics Strategy • Community • Brand Yourself • Relationships IT • WRITE! • Use Ed Cal • Post Frequently • Social Channels Content 10
    11. 11. #RockHot™ Tweet Alert Uncover remarkable connections to create natural relationships for strengthened engagement said @Soulati. #ConvergeSouth Tweet Alert! 11 (20)
    12. 12. WHERE ARE YOU? 12
    13. 13. TIMELINE OF A BLOGGER -1 Months 1-5 LAUNCH • SEO • Analytics • Plug Ins Strategy • Community • Comment all over IT • WRITE! • Invite guests • Write a series Content 13
    14. 14. List.ly Shareaholic 14
    15. 15. TIMELINE OF A BLOGGER -1 1-5 LAUNCH • New design • Best Comment System • SEO/Analytics Months 6-12 Strategy • Build Community • Brand Yourself • Niche & Voice IT • How-to/Tips/Best • Lists & List.ly • No echo chamber • Read! Twist Topics Content 15
    16. 16. TIMELINE OF A BLOGGER – YEAR 2 Content IT Analytics Branding Strategy 16 Authenticity
    17. 17. SOCIAL ENGAGEMENT  CONTENT MARKETING How Many Are You Doing Well? How Do You Know? 17
    18. 18. 9 out of 10 kids with dogs agree... ruining your reputation is child’s play! let trackur monitor your online rep http://trackur.com?rel_id=16 * *affiliate (get a month free when you mention the dog) trackur.com, social media monitoring without the hassle!
    19. 19. The Happy Friday Series 38 Guest Authors 19
    20. 20. NATURAL CONNECTIVITY Blogging Communities Steamfeed Professional Blogger Jayme Soulati YOU Triberr Blogger Beat SlideShare 20 InkyBee NO LONGER A BLOGGER OF ONE!
    21. 21. What Does This Mean? BLOGGING IS NO LONGER ENOUGH! http://soulati.com/blogging-is-no-longer-enough  21
    22. 22. YEAR 3 ! 22
    23. 23. TIMELINE OF A BLOGGER -1 Months • • • • Months 1-5 LAUNCH 6-12 Analytics Data Insights Mobility Digital Strategy IT Strategy • Lead Generation • Monetization • Partnerships • Authority 23 Year 2 YEAR THREE • Email Newsletter • E-book • Specialty Topics • Photo Library Content
    24. 24. The Blend: Digital Marketing • • • • • Email Marketing List Building Calls to Action Landing Pages Certification 24
    25. 25. Buy This Today! • First Book • Self-Published • Hybrid Publisher • Amazon Kindle  Psst! Trade you--email for a book! 25
    26. 26. After Book 1: What Happened? IABC Louisville & Louisville Digital Association ProfNet Twitter Chat 26 Converge South … 
    27. 27. 2,546 views/4 weeks 27
    28. 28. Book Two Debut! MessageMapping.co E-Book Only E-Commerce First-Timer Message Mapping: How to Sizzle External Communication with a #RockHot™ Tool for Leaders 28
    29. 29. NO MORE ONE DIMENSIONAL BLOGGING! #SyndicationAutomation 29
    30. 30. You’re Invited to a Conversation… The Future of Content Marketing Heidi Sullivan, SVP, Digital Content, Cision Jayme Soulati, President, Soulati Media Halloween Thurs., Oct. 31, 2013 2 p.m. – 2:45 pm ET REGISTER FREE: https://www3.gotomeeting.com/register/150480038
    31. 31. 31
    32. 32. Jayme Soulati Soulati Media, Inc. Hybrid PR Blend: Digital, Social, Content Marketing & Message Mapping for Business Writing with Verve on the Blogging Journey, April 2013 Message Mapping: How to Sizzle External Communication with a #RockHot Tool for Leaders October 2013 Buy it: http://MessageMapping.co jayme@soulati.com 937.312.1363 @SOULATI @MESSAGEMAP