Vendors have seen the highest ROIWithout a doubt, while some vendors were starting to lament about daily deal sites like Groupon and LivingSocial, the more savvy vendors were busy organizing fruitful forum group buys. However, a recent study we carried out reveals that from 2013 – 2015 the frequency of forum group buys has dropped by a whopping 80%. in forum group buys.
We think the drop is due to the buzzkill daily deal sites gave the term “group buy” combined with common group buying mistakes vendors were making. In any case, here are 5 reasons why forum group buys can be annoying and how to deal with them.
Institutions Supporting Small Business Enterprises.pptx
5 Forum Group Buying Problems Solutions
1. Forum
Group Buying5Problems & Solutions
PROBLEM
SOLUTION
Unless you frequent a
forum it’s quite easy to
miss out on a group
buy. You might discover
a group buy but be out
of time. You won’t
automatically be alerted
when a group buy is
posted and even if
you’re online it will take
some luck to find it.
To catch forum group
buys on the fly, the
smart way is to set up
an RSS feed for that
topic section. The
genius way is to set up
a group buy on
LetsPool, and use its
“share” features to alert
members on whatever
platform they’re on.
1
PROBLEM
SOLUTION
In forum group buys
tracking engagement
can be a frustrating
effort. It’s amplified by
members having to
scroll through threads
to figure out the status
of a group buy.
Organizers must
continuously reach out
to people to opt in.
Keep the first post in a
thread updated with the
latest status of the
group buy. The best
option is to use
LetsPool’s dashboard so
that all information
pertaining to the deal is
available in one place.
Just use the forum to
link to the group buy.
2
PROBLEM
SOLUTION
Tracking changing
information can also
be a hassle. This is
mainly due to the
nature of updates
which invariably
occur in the form of
posts to the group
buy thread.
-Open one thread for
posting
specifications of the
group buy where
members have the
option only to opt in.
-Open another
thread for FAQ and
comments.
%
3
PROBLEM
SOLUTION
In forums, scams
have happened often
enough that some
forum moderators
banned group buys
altogether. This has
obviously caused
forum members to
shy away from group
buying deals.
-Have all group
buying transactions
managed by the
forum.
-Allow only vendors
to organize group
buys.
-Given privileges to
only vetted senior
forum members.
$
$$$
4
PROBLEM
SOLUTION
Vendors have set up
across multiple
platforms to increase
reach. But
duplication wastes
time when a vendor
wants to host a
group buy across
multiple forums for
maximum exposure.
Make sure you have
a social media
presence and use
platforms like
Facebook, Twitter,
and Google+ to
announce your
group buy with
hashtagged updates.
5
http://community.letspool.com/blogsMore Group Buying Tips: