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Start spreading the news: CCAE 2008 Summer Institute

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Media relations presentation for the Canadian Council for the Advancement of Education's (CCAE) 2008 Summer Institute for New Professionals to Advancement. Covers the one question every reporter will ...

Media relations presentation for the Canadian Council for the Advancement of Education's (CCAE) 2008 Summer Institute for New Professionals to Advancement. Covers the one question every reporter will ask and the two things every reporter wants. Also includes bad pitches to the press, good pitches, how to pitch like a pro and case studies from Mohawk College.

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    Start spreading the news: CCAE 2008 Summer Institute Start spreading the news: CCAE 2008 Summer Institute Presentation Transcript

    • CCAE2008 Summer Institute for New Professionals to Advancement Aug. 14, 2008
    • If we teach it in the classroom, we can talk about it with the media and in our community.
    • CARE for Nurses Exec. Dir. Minister in a media scrum BIEN program coordinator
    • Hamilton Spectator story May 15, 2008
    • Hamilton Spectator editorial May 16, 2008 3rd party validation
    • Mohawk’ online employee newsletter May 15, 2008 Internal communications reinforced what faculty, support and admin staff read in the newspaper. Links to streaming video on Ministry website.
    • Mohawk as an economic catalyst Hamilton Spectator May 20, 2008 Hamilton Spectator Dec. 8, 2007 Hamilton Spectator Nov. 26, 2007
    • Mohawk as an economic catalyst Hamilton Spectator May 15, 2008 Hamilton Spectator April 17, 2008
    • Celebrating outstanding students and alumni Hamilton Spectator June 23, 2007 Hamilton Spectator April 3, 2007 Hamilton Spectator Feb. 23, 2008
    • Mohawk as a solution for community renewal Hamilton Spectator Nov. 21, 2007
    • Mohawk as a solution for other communities Hamilton Spectator Feb. 23, 2008
    • Mohawk as a community builder Hamilton Spectator March 10, 2008 Hamilton Spectator March 10, 2008 Hamilton Spectator Dec. 10, 2007
    • …never ever again pitch a grip and grin, sod turning or ribbon cutting to the press.
    • … always pitch community-focused and to people-centred stories to the press.
    • Jay Robb Director, Media Relations and Community Projects Mohawk College 905.575.1212 ext. 3965 jay.robb@mohawkcollege.ca
    • This document was created with Win2PDF available at http://www.win2pdf.com. The unregistered version of Win2PDF is for evaluation or non-commercial use only. This page will not be added after purchasing Win2PDF.