CCAE2008 Summer Institute for
New Professionals to Advancement
Aug. 14, 2008

If we teach it in the classroom, we can talk about
it with the media and in our community.

CARE for Nurses Exec. Dir.
Minister in a media scrum
BIEN program coordinator

Hamilton Spectator story
May 15, 2008

Hamilton Spectator editorial
May 16, 2008
3rd party
validation

Mohawk’ online
employee newsletter
May 15, 2008
Internal communications
reinforced what faculty,
support and admin staff
read in the newspaper.
Links to streaming video
on Ministry website.

Mohawk as an economic catalyst
Hamilton Spectator May 20, 2008
Hamilton Spectator Dec. 8, 2007
Hamilton Spectator Nov. 26, 2007

Mohawk as an economic catalyst
Hamilton Spectator May 15, 2008
Hamilton Spectator April 17, 2008

Celebrating outstanding students and alumni
Hamilton Spectator June 23, 2007
Hamilton Spectator April 3, 2007
Hamilton Spectator Feb. 23, 2008

Mohawk as a solution for community renewal
Hamilton Spectator Nov. 21, 2007

Mohawk as a solution
for other communities
Hamilton Spectator Feb. 23, 2008

Mohawk as a community builder
Hamilton Spectator March 10, 2008
Hamilton Spectator March 10, 2008 Hamilton Spectator Dec. 10, 2007

…never ever again pitch a grip and grin,
sod turning or ribbon cutting to the press.

… always pitch community-focused and
to
people-centred stories to the press.

Jay Robb
Director, Media Relations
and Community Projects
Mohawk College
905.575.1212 ext. 3965
jay.robb@mohawkcollege.ca

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