Lessons I wish
I’d learned about
employee
communications
before I graduated..
Jay Robb Director of Media Relations,
Internal Communications, Community
Projects and Special Events
Why employee
communications matters.
3 lessons I’ve learned.
How to get a job and get ahead
in employee communications.
Why employee
communications
matters.
And why you’ll get
paid the big bucks.
1

360,000
jobs without people
by 2025 in Ontario
-- Conference Board of Canada
70% of all new jobs
will require some
post-secondary
education
50% of high school
students are going to
college or university
-- Human Resources Canada
The War for Talent
2

This is an employer’s
only asset and most
valuable resource.
Can’t afford to park
anyone’s in a .
Innovation Nation.
3

Everyone is
going in the
same direction.
Resiliency.
Employee engagement.
The chicken’s involved.
The pig’s committed.
4

Lesson #1
The world doesn’t need
another newsletter.
The majority don’t read it.
And the minority
don’t believe it.
5

The ladder of
engagement.
• Raise awareness.
• Increase understanding.
• Build support.
• Encourage involvement.
• Secure commitment.
At best, a
newsletter • Raise awareness.
gets you this. • Increase understanding.
• Build support.
• Encourage involvement.
• Secure commitment.
6

Stay tuned
for lesson #3.
Lesson #2
You are not the
key communicator.
And your CEO isn’t either.
Employees prefer informal,
2-way communication with
their immediate supervisor.
7

• Raise awareness.
• Increase understanding.
• Build support.
• Encourage involvement.
• Secure commitment.
Informal, 2-way communication
gets you this.
Supervisors see the
workplace from…
…30,000 feet and from the frontlines.
What do you
want me to…
Start doing?
Stop doing?
Continue doing?
8

Give supervisors the
tools to communicate.
Best. Tactic. Ever.
Informal breakfasts between the CEO
and frontline supervisors.
Employees don’t
quit employers.
Employees quit
lousy bosses.
9

Lesson #3
Keep pushing the
pride button.
“ There are two things
people want more than
sex and money...
recognition and praise.”
-- Mary Kay Ash
Remind
employees
how they
stand out.
10

Remind them where
they’re going.
Remind them how they
change the world.
Celebrate their successes. And these are
the stories you tell in your newsletter.
11

Career advice.
How to earn the big
bucks in employee
communications.
Read. A lot. All the time.
Write fast.
Write well.
12

Be curious.
Shamelessly
steal.
Don’t do this.
13

Do this.
Take risks.
Be bold.
14

Jay Robb
Director, Media Relations, Internal Communications,
Community Projects and Special Events
Mohawk College
905.575.1212 ext. 3965
jay.robb@mohawkcollege.ca
jayrobb.typepad.com
15

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