Employee Communications Overview Nov 03 08 Jro

Lessons I wish I’d learned about employee communications before I graduated.. Jay Robb Director of Media Relations, Internal Communications, Community Projects and Special Events Why employee communications matters. 3 lessons I’ve learned. How to get a job and get ahead in employee communications. Why employee communications matters. And why you’ll get paid the big bucks. 1

360,000 jobs without people by 2025 in Ontario -- Conference Board of Canada 70% of all new jobs will require some post-secondary education 50% of high school students are going to college or university -- Human Resources Canada The War for Talent 2

This is an employer’s only asset and most valuable resource. Can’t afford to park anyone’s in a . Innovation Nation. 3

Everyone is going in the same direction. Resiliency. Employee engagement. The chicken’s involved. The pig’s committed. 4

Lesson #1 The world doesn’t need another newsletter. The majority don’t read it. And the minority don’t believe it. 5

The ladder of engagement. • Raise awareness. • Increase understanding. • Build support. • Encourage involvement. • Secure commitment. At best, a newsletter • Raise awareness. gets you this. • Increase understanding. • Build support. • Encourage involvement. • Secure commitment. 6

Stay tuned for lesson #3. Lesson #2 You are not the key communicator. And your CEO isn’t either. Employees prefer informal, 2-way communication with their immediate supervisor. 7

• Raise awareness. • Increase understanding. • Build support. • Encourage involvement. • Secure commitment. Informal, 2-way communication gets you this. Supervisors see the workplace from… …30,000 feet and from the frontlines. What do you want me to… Start doing? Stop doing? Continue doing? 8

Give supervisors the tools to communicate. Best. Tactic. Ever. Informal breakfasts between the CEO and frontline supervisors. Employees don’t quit employers. Employees quit lousy bosses. 9

Lesson #3 Keep pushing the pride button. “ There are two things people want more than sex and money... recognition and praise.” -- Mary Kay Ash Remind employees how they stand out. 10

Remind them where they’re going. Remind them how they change the world. Celebrate their successes. And these are the stories you tell in your newsletter. 11

Career advice. How to earn the big bucks in employee communications. Read. A lot. All the time. Write fast. Write well. 12

Be curious. Shamelessly steal. Don’t do this. 13

Do this. Take risks. Be bold. 14

Jay Robb Director, Media Relations, Internal Communications, Community Projects and Special Events Mohawk College 905.575.1212 ext. 3965 jay.robb@mohawkcollege.ca jayrobb.typepad.com 15

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Employee Communications Overview Nov 03 08 Jro

by Jay Robb on Nov 03, 2008

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