SlideShare a Scribd company logo

Is Social Media Bullshit?

•Download as PPT, PDF•
•
Jay Neely
Jay Neely

Even after all the success stories we've heard, I continued to hear skepticism about social media from business people and business-thinking techies. I examined what's wrong with many social media evangelist's talks, and now present how to show that social media is relevant to the bottom line.

Business
1 of 15
Is Social Media Bullshit?
Why the “bullshit” belief? Bullshit. Bullshit. Wtf?
What we've heard... What they want to hear about... ,[object Object],[object Object],[object Object],The Bottom Line
[object Object]
[object Object]
[object Object],What do we do if we want to beat “bullshit”?
Back to basics, not benefits. (and not yet best practices) What are the problems a social media strategy solves?
Your customers have a better communications platform than you do.
Without a presence, you can only react, not respond.
Bring it back to the bottom line. 1. Metrics 2. Measure 3. Make it clear Increasing profits -or- Saving costs How does social media do this?
It's all about Branding. Increasing sales != Making sales ,[object Object],[object Object],[object Object]
Saving costs ~ creating value Customers will... Giving you free... Test features & give feedback QA Help other customers Support Evangelize your product Sales Create demos Customer Training Build add-ons Features
Branding Before vs Branding Now
It's not Bullshit , it's Branding , and that is/adds to the Bottom line .
I'm Jay Neely. http://socialstrategist.com

Recommended

DIA
DIADIA
DIAL2, Inc.
 
3 Steps to Take Control of the Sale
3 Steps to Take Control of the Sale3 Steps to Take Control of the Sale
3 Steps to Take Control of the Salexoombi
 
Sales presentation system ppt
Sales presentation system pptSales presentation system ppt
Sales presentation system pptJulia L. Moore
 
Laying a Foundation for Startup Growth
Laying a Foundation for Startup GrowthLaying a Foundation for Startup Growth
Laying a Foundation for Startup GrowthApril Dunford
 
Your Big Idea
Your Big IdeaYour Big Idea
Your Big Ideamicrosoftventures
 
Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve ...
Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve ...Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve ...
Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve ...saastr
 
Positioning for Success + Hing a Team
Positioning for Success + Hing a TeamPositioning for Success + Hing a Team
Positioning for Success + Hing a Teammicrosoftventures
 
The Long & Short of it: leads vs brand
The Long & Short of it: leads vs brandThe Long & Short of it: leads vs brand
The Long & Short of it: leads vs brandOctopus Group
 

Recommended

DIA
DIADIA
DIAL2, Inc.
 
3 Steps to Take Control of the Sale
3 Steps to Take Control of the Sale3 Steps to Take Control of the Sale
3 Steps to Take Control of the Salexoombi
 
Sales presentation system ppt
Sales presentation system pptSales presentation system ppt
Sales presentation system pptJulia L. Moore
 
Laying a Foundation for Startup Growth
Laying a Foundation for Startup GrowthLaying a Foundation for Startup Growth
Laying a Foundation for Startup GrowthApril Dunford
 
Your Big Idea
Your Big IdeaYour Big Idea
Your Big Ideamicrosoftventures
 
Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve ...
Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve ...Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve ...
Slow and Steady Wins the Race: Building Marketing Channels Slowly to Achieve ...saastr
 
Positioning for Success + Hing a Team
Positioning for Success + Hing a TeamPositioning for Success + Hing a Team
Positioning for Success + Hing a Teammicrosoftventures
 
The Long & Short of it: leads vs brand
The Long & Short of it: leads vs brandThe Long & Short of it: leads vs brand
The Long & Short of it: leads vs brandOctopus Group
 
Sales Process Map
Sales Process MapSales Process Map
Sales Process Mapramya dinesh
 
Sales and Marketing Jujitsu for Startups
Sales and Marketing Jujitsu for StartupsSales and Marketing Jujitsu for Startups
Sales and Marketing Jujitsu for StartupsApril Dunford
 
Caught Up On Multilevel Marketing? Look At These Smart Recommendations!
Caught Up On Multilevel Marketing? Look At These Smart Recommendations!Caught Up On Multilevel Marketing? Look At These Smart Recommendations!
Caught Up On Multilevel Marketing? Look At These Smart Recommendations!Golconda Enterprises
 
Avention 7 Common Challenges Companies Have With Business Data
Avention 7 Common Challenges Companies Have With Business DataAvention 7 Common Challenges Companies Have With Business Data
Avention 7 Common Challenges Companies Have With Business DataAvention
 
Focusing on Growth
Focusing on GrowthFocusing on Growth
Focusing on Growthmicrosoftventures
 
9 Tips to Turn You into a Sales Enablement Hero
9 Tips to Turn You into a Sales Enablement Hero9 Tips to Turn You into a Sales Enablement Hero
9 Tips to Turn You into a Sales Enablement HeroKnowledgeTree Inc.
 
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...Heinz Marketing Inc
 
Harnessing the Power of Social Media
Harnessing the Power of Social MediaHarnessing the Power of Social Media
Harnessing the Power of Social Mediamicrosoftventures
 
Sales enablement in retail banking ariston group
Sales enablement in retail banking ariston groupSales enablement in retail banking ariston group
Sales enablement in retail banking ariston groupAristoteles Kabarganos
 
What is Startup Marketing?
What is Startup Marketing?What is Startup Marketing?
What is Startup Marketing?April Dunford
 
Sales readiness - future of predictive sales
Sales readiness - future of predictive salesSales readiness - future of predictive sales
Sales readiness - future of predictive salesMindTickle
 
Marketing Content that Drives Sales: Getting More Content Used to Drive Revenue
Marketing Content that Drives Sales: Getting More Content Used to Drive RevenueMarketing Content that Drives Sales: Getting More Content Used to Drive Revenue
Marketing Content that Drives Sales: Getting More Content Used to Drive RevenueKnowledgeTree Inc.
 
Are All Digital Things Created Equal?
Are All Digital Things Created Equal?Are All Digital Things Created Equal?
Are All Digital Things Created Equal?DigitalMarketingShow
 
Hype pres 2 final light
Hype pres 2 final lightHype pres 2 final light
Hype pres 2 final lightStephanie1301
 
Messaging 101 for Startups
Messaging 101 for StartupsMessaging 101 for Startups
Messaging 101 for StartupsApril Dunford
 
10 Ways Sales & Marketing Can Close a Deal Together
10 Ways Sales & Marketing Can Close a Deal Together 10 Ways Sales & Marketing Can Close a Deal Together
10 Ways Sales & Marketing Can Close a Deal Together Pedowitz Group
 
B2B Attribution 101
B2B Attribution 101B2B Attribution 101
B2B Attribution 101Bizible B2B Marketing Attribution
 
Rise of the Revenue Marketer
Rise of the Revenue Marketer Rise of the Revenue Marketer
Rise of the Revenue Marketer Pedowitz Group
 
4 Secrets That Make Marketers Drive Revenue
4 Secrets That Make Marketers Drive Revenue4 Secrets That Make Marketers Drive Revenue
4 Secrets That Make Marketers Drive RevenueKnowledgeTree Inc.
 
Graphic Design
Graphic DesignGraphic Design
Graphic Designkeatonarter
 
What the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingWhat the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingDave Kellogg
 
What the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingWhat the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingDave Kellogg
 

More Related Content

What's hot

Sales and Marketing Jujitsu for Startups
Sales and Marketing Jujitsu for StartupsSales and Marketing Jujitsu for Startups
Sales and Marketing Jujitsu for StartupsApril Dunford
 
Caught Up On Multilevel Marketing? Look At These Smart Recommendations!
Caught Up On Multilevel Marketing? Look At These Smart Recommendations!Caught Up On Multilevel Marketing? Look At These Smart Recommendations!
Caught Up On Multilevel Marketing? Look At These Smart Recommendations!Golconda Enterprises
 
Avention 7 Common Challenges Companies Have With Business Data
Avention 7 Common Challenges Companies Have With Business DataAvention 7 Common Challenges Companies Have With Business Data
Avention 7 Common Challenges Companies Have With Business DataAvention
 
9 Tips to Turn You into a Sales Enablement Hero
9 Tips to Turn You into a Sales Enablement Hero9 Tips to Turn You into a Sales Enablement Hero
9 Tips to Turn You into a Sales Enablement HeroKnowledgeTree Inc.
 
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...Heinz Marketing Inc
 
Harnessing the Power of Social Media
Harnessing the Power of Social MediaHarnessing the Power of Social Media
Harnessing the Power of Social Mediamicrosoftventures
 
Sales enablement in retail banking ariston group
Sales enablement in retail banking ariston groupSales enablement in retail banking ariston group
Sales enablement in retail banking ariston groupAristoteles Kabarganos
 
What is Startup Marketing?
What is Startup Marketing?What is Startup Marketing?
What is Startup Marketing?April Dunford
 
Sales readiness - future of predictive sales
Sales readiness - future of predictive salesSales readiness - future of predictive sales
Sales readiness - future of predictive salesMindTickle
 
Marketing Content that Drives Sales: Getting More Content Used to Drive Revenue
Marketing Content that Drives Sales: Getting More Content Used to Drive RevenueMarketing Content that Drives Sales: Getting More Content Used to Drive Revenue
Marketing Content that Drives Sales: Getting More Content Used to Drive RevenueKnowledgeTree Inc.
 
Are All Digital Things Created Equal?
Are All Digital Things Created Equal?Are All Digital Things Created Equal?
Are All Digital Things Created Equal?DigitalMarketingShow
 
Hype pres 2 final light
Hype pres 2 final lightHype pres 2 final light
Hype pres 2 final lightStephanie1301
 
Messaging 101 for Startups
Messaging 101 for StartupsMessaging 101 for Startups
Messaging 101 for StartupsApril Dunford
 
10 Ways Sales & Marketing Can Close a Deal Together
10 Ways Sales & Marketing Can Close a Deal Together 10 Ways Sales & Marketing Can Close a Deal Together
10 Ways Sales & Marketing Can Close a Deal Together Pedowitz Group
 
Rise of the Revenue Marketer
Rise of the Revenue Marketer Rise of the Revenue Marketer
Rise of the Revenue Marketer Pedowitz Group
 
4 Secrets That Make Marketers Drive Revenue
4 Secrets That Make Marketers Drive Revenue4 Secrets That Make Marketers Drive Revenue
4 Secrets That Make Marketers Drive RevenueKnowledgeTree Inc.
 

What's hot (20)

Sales Process Map
Sales Process MapSales Process Map
Sales Process Map
 
Sales and Marketing Jujitsu for Startups
Sales and Marketing Jujitsu for StartupsSales and Marketing Jujitsu for Startups
Sales and Marketing Jujitsu for Startups
 
Caught Up On Multilevel Marketing? Look At These Smart Recommendations!
Caught Up On Multilevel Marketing? Look At These Smart Recommendations!Caught Up On Multilevel Marketing? Look At These Smart Recommendations!
Caught Up On Multilevel Marketing? Look At These Smart Recommendations!
 
Avention 7 Common Challenges Companies Have With Business Data
Avention 7 Common Challenges Companies Have With Business DataAvention 7 Common Challenges Companies Have With Business Data
Avention 7 Common Challenges Companies Have With Business Data
 
Focusing on Growth
Focusing on GrowthFocusing on Growth
Focusing on Growth
 
9 Tips to Turn You into a Sales Enablement Hero
9 Tips to Turn You into a Sales Enablement Hero9 Tips to Turn You into a Sales Enablement Hero
9 Tips to Turn You into a Sales Enablement Hero
 
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...
Social Selling for Inside Sales: How to Find & Convert Prospects from the Soc...
 
Harnessing the Power of Social Media
Harnessing the Power of Social MediaHarnessing the Power of Social Media
Harnessing the Power of Social Media
 
Sales enablement in retail banking ariston group
Sales enablement in retail banking ariston groupSales enablement in retail banking ariston group
Sales enablement in retail banking ariston group
 
What is Startup Marketing?
What is Startup Marketing?What is Startup Marketing?
What is Startup Marketing?
 
Sales readiness - future of predictive sales
Sales readiness - future of predictive salesSales readiness - future of predictive sales
Sales readiness - future of predictive sales
 
Marketing Content that Drives Sales: Getting More Content Used to Drive Revenue
Marketing Content that Drives Sales: Getting More Content Used to Drive RevenueMarketing Content that Drives Sales: Getting More Content Used to Drive Revenue
Marketing Content that Drives Sales: Getting More Content Used to Drive Revenue
 
Are All Digital Things Created Equal?
Are All Digital Things Created Equal?Are All Digital Things Created Equal?
Are All Digital Things Created Equal?
 
Hype pres 2 final light
Hype pres 2 final lightHype pres 2 final light
Hype pres 2 final light
 
Messaging 101 for Startups
Messaging 101 for StartupsMessaging 101 for Startups
Messaging 101 for Startups
 
10 Ways Sales & Marketing Can Close a Deal Together
10 Ways Sales & Marketing Can Close a Deal Together 10 Ways Sales & Marketing Can Close a Deal Together
10 Ways Sales & Marketing Can Close a Deal Together
 
B2B Attribution 101
B2B Attribution 101B2B Attribution 101
B2B Attribution 101
 
Rise of the Revenue Marketer
Rise of the Revenue Marketer Rise of the Revenue Marketer
Rise of the Revenue Marketer
 
4 Secrets That Make Marketers Drive Revenue
4 Secrets That Make Marketers Drive Revenue4 Secrets That Make Marketers Drive Revenue
4 Secrets That Make Marketers Drive Revenue
 
Graphic Design
Graphic DesignGraphic Design
Graphic Design
 

Similar to Is Social Media Bullshit?

What the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingWhat the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingDave Kellogg
 
What the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingWhat the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingDave Kellogg
 
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of TimesErin Murphy
 
Olivier Blanchard's PRCG presentation
Olivier Blanchard's PRCG presentationOlivier Blanchard's PRCG presentation
Olivier Blanchard's PRCG presentationJulie Dennehy
 
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team Daniel Nilsson
 
Integrating Marketing With Sales
Integrating Marketing With SalesIntegrating Marketing With Sales
Integrating Marketing With SalesCallidus Software
 
Sales Success webinar slides
Sales Success webinar slidesSales Success webinar slides
Sales Success webinar slidesguest2a018d7
 
So you want to be customer centric?
So you want to be customer centric?So you want to be customer centric?
So you want to be customer centric?Alain Thys
 
Introduction to Marketing for Managers
Introduction to Marketing for ManagersIntroduction to Marketing for Managers
Introduction to Marketing for ManagersTony Ahn & Co.
 
So you want to be customer centric?
So you want to be customer centric?So you want to be customer centric?
So you want to be customer centric?Futurelab
 
Socialmediamarketingkeynotebyolivierblanchardatfusionmarketingexperiencebruss...
Socialmediamarketingkeynotebyolivierblanchardatfusionmarketingexperiencebruss...Socialmediamarketingkeynotebyolivierblanchardatfusionmarketingexperiencebruss...
Socialmediamarketingkeynotebyolivierblanchardatfusionmarketingexperiencebruss...universidad nacional del centro del peru
 
Data-driven Content Marketing for B2B Tech Companies | Adeyemi Olanrewaju
Data-driven Content Marketing for B2B Tech Companies | Adeyemi OlanrewajuData-driven Content Marketing for B2B Tech Companies | Adeyemi Olanrewaju
Data-driven Content Marketing for B2B Tech Companies | Adeyemi OlanrewajuContent Krush
 
Growth Hacking: A Crash Course
Growth Hacking: A Crash CourseGrowth Hacking: A Crash Course
Growth Hacking: A Crash CourseDavid Fallarme
 
Why YouTube doesn't get more money from agencies - and what to do about it
Why YouTube doesn't get more money from agencies - and what to do about itWhy YouTube doesn't get more money from agencies - and what to do about it
Why YouTube doesn't get more money from agencies - and what to do about itMighty Jungle
 
Making marketing work!
Making marketing work!Making marketing work!
Making marketing work!Browne & Mohan
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSymbio Agency Ltd
 
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...i-SCOOP
 

Similar to Is Social Media Bullshit? (20)

What the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingWhat the CEO Really Thinks of Marketing
What the CEO Really Thinks of Marketing
 
What the CEO Really Thinks of Marketing
What the CEO Really Thinks of MarketingWhat the CEO Really Thinks of Marketing
What the CEO Really Thinks of Marketing
 
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
4.02.09 Teleclass Doing Your Best Marketing In The Worst Of Times
 
Olivier Blanchard's PRCG presentation
Olivier Blanchard's PRCG presentationOlivier Blanchard's PRCG presentation
Olivier Blanchard's PRCG presentation
 
PRCG 2011 - Charleston, SC
PRCG 2011 - Charleston, SCPRCG 2011 - Charleston, SC
PRCG 2011 - Charleston, SC
 
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team
How to Design a Sales Process for B2B Sales - #1 Tool for the Dream Sales Team
 
Integrating Marketing With Sales
Integrating Marketing With SalesIntegrating Marketing With Sales
Integrating Marketing With Sales
 
Sales Success webinar slides
Sales Success webinar slidesSales Success webinar slides
Sales Success webinar slides
 
Bottom Line Marketing: How To Improve Marketing ROI
Bottom Line Marketing: How To Improve Marketing ROIBottom Line Marketing: How To Improve Marketing ROI
Bottom Line Marketing: How To Improve Marketing ROI
 
So you want to be customer centric?
So you want to be customer centric?So you want to be customer centric?
So you want to be customer centric?
 
Introduction to Marketing for Managers
Introduction to Marketing for ManagersIntroduction to Marketing for Managers
Introduction to Marketing for Managers
 
So you want to be customer centric?
So you want to be customer centric?So you want to be customer centric?
So you want to be customer centric?
 
Olivier Blanchard Presentation from SMIATL 2010
Olivier Blanchard Presentation from SMIATL 2010Olivier Blanchard Presentation from SMIATL 2010
Olivier Blanchard Presentation from SMIATL 2010
 
Socialmediamarketingkeynotebyolivierblanchardatfusionmarketingexperiencebruss...
Socialmediamarketingkeynotebyolivierblanchardatfusionmarketingexperiencebruss...Socialmediamarketingkeynotebyolivierblanchardatfusionmarketingexperiencebruss...
Socialmediamarketingkeynotebyolivierblanchardatfusionmarketingexperiencebruss...
 
Data-driven Content Marketing for B2B Tech Companies | Adeyemi Olanrewaju
Data-driven Content Marketing for B2B Tech Companies | Adeyemi OlanrewajuData-driven Content Marketing for B2B Tech Companies | Adeyemi Olanrewaju
Data-driven Content Marketing for B2B Tech Companies | Adeyemi Olanrewaju
 
Growth Hacking: A Crash Course
Growth Hacking: A Crash CourseGrowth Hacking: A Crash Course
Growth Hacking: A Crash Course
 
Why YouTube doesn't get more money from agencies - and what to do about it
Why YouTube doesn't get more money from agencies - and what to do about itWhy YouTube doesn't get more money from agencies - and what to do about it
Why YouTube doesn't get more money from agencies - and what to do about it
 
Making marketing work!
Making marketing work!Making marketing work!
Making marketing work!
 
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 GroupSocial Media & Electronics Industry - presented at AECOC Madrid 9010 Group
Social Media & Electronics Industry - presented at AECOC Madrid 9010 Group
 
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
Social media marketing presentation at #fusionmex by Olivier Blanchard - @the...
 

Recently uploaded

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCRashishs7044
 
PB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandPB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandSharisaBethune
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Pereraictsugar
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Doge Mining Website
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaoncallgirls2057
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607dollysharma2066
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Kirill Klimov
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCRashishs7044
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxmbikashkanyari
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckHajeJanKamps
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Seta Wicaksana
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Servicecallgirls2057
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesDavidSamuel525586
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyotictsugar
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMVoces Mineras
 

Recently uploaded (20)

8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
8447779800, Low rate Call girls in Kotla Mubarakpur Delhi NCR
 
PB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal BrandPB Project 1: Exploring Your Personal Brand
PB Project 1: Exploring Your Personal Brand
 
Kenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith PereraKenya Coconut Production Presentation by Dr. Lalith Perera
Kenya Coconut Production Presentation by Dr. Lalith Perera
 
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
Unlocking the Future: Explore Web 3.0 Workshop to Start Earning Today!
 
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City GurgaonCall Us 📲8800102216📞 Call Girls In DLF City Gurgaon
Call Us 📲8800102216📞 Call Girls In DLF City Gurgaon
 
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
 
Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024Flow Your Strategy at Flight Levels Day 2024
Flow Your Strategy at Flight Levels Day 2024
 
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
8447779800, Low rate Call girls in Shivaji Enclave Delhi NCR
 
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptxThe-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
The-Ethical-issues-ghhhhhhhhjof-Byjus.pptx
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
Corporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information TechnologyCorporate Profile 47Billion Information Technology
Corporate Profile 47Billion Information Technology
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deckPitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
Pitch Deck Teardown: Geodesic.Life's $500k Pre-seed deck
 
Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...Ten Organizational Design Models to align structure and operations to busines...
Ten Organizational Design Models to align structure and operations to busines...
 
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort ServiceCall US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
 
Entrepreneurship lessons in Philippines
Entrepreneurship lessons in PhilippinesEntrepreneurship lessons in Philippines
Entrepreneurship lessons in Philippines
 
Investment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy CheruiyotInvestment in The Coconut Industry by Nancy Cheruiyot
Investment in The Coconut Industry by Nancy Cheruiyot
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
Memorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQMMemorándum de Entendimiento (MoU) entre Codelco y SQM
Memorándum de Entendimiento (MoU) entre Codelco y SQM
 

Is Social Media Bullshit?

  • 1. Is Social Media Bullshit?
  • 2. Why the “bullshit” belief? Bullshit. Bullshit. Wtf?
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Back to basics, not benefits. (and not yet best practices) What are the problems a social media strategy solves?
  • 8. Your customers have a better communications platform than you do.
  • 9. Without a presence, you can only react, not respond.
  • 10. Bring it back to the bottom line. 1. Metrics 2. Measure 3. Make it clear Increasing profits -or- Saving costs How does social media do this?
  • 11.
  • 12. Saving costs ~ creating value Customers will... Giving you free... Test features & give feedback QA Help other customers Support Evangelize your product Sales Create demos Customer Training Build add-ons Features
  • 13. Branding Before vs Branding Now
  • 14. It's not Bullshit , it's Branding , and that is/adds to the Bottom line .
  • 15. I'm Jay Neely. http://socialstrategist.com