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Online Marketing: Now
     It’s Personal

      Jay S. Fleischman, Esq.
    www.LegalPracticePro.com
For Millions Of Years,
     We Met And
Connected In The Town
       Square.
The Internet is
 becoming the town
square for the global
village of tomorrow.

    - Bill Gates
Everything Old Is New
        Again.
            -Barenaked Ladies
               (or Peter Allen)
1794: Semaphore
 1809: Telegraph
1836: Morse Code
March 10, 1876

“Mr. Watson, Come
Here - I Want To See
        You.”
August 27, 1920

First US Radio
   Broadcast
July 2, 1928

First US Television
     Broadcast
October 29, 1969

First ARPANET Link
1971

First Email Sent
February 1978

  First BBS
1979

CompuServe Offers
  Email To Users
Early 1980s

  D-Dial
1989

First Commercial ISP
1990

Archie Created
December 3, 1992

First SMS Message Sent
1993

Mosaic
March 1, 1995

   Yahoo!
September 4, 1998

     Google
June 1999

Napster
2002

Friendster
May 2003

LinkedIn
August 2003

 MySpace
2004

Facebook
March 21, 2006

   Twitter
Internet Usage In 2009
 227,636,000 Internet users

  74.1% of the population

      - Nielsen Online
63% Of All Internet
Users Have Broadband
It's no longer all about idly surfing
  and passively reading, listening, or
  watching. It's about doing: sharing,
sociali...
LinkedIn Stats

11.8 Million US Users
   • 18 to 34 : 27%
   • 35 to 49 : 46%
      • 50+ : 26%
Facebook Stats

    42,089,200 US Users
    45.6% over age of 25
    55+ growing 194.3%
25-34 doubles every 6 months
Facebook users sign up
   to connect to their
  kids, stay to connect
   with their long lost
 friends who signed up
  for...
Twitter Stats

   9.3 million US users
131% Growth Feb-Mar 2009
How About Blogging?
 133,000,000 blogs indexed
  346,000,000 blog readers
900,000 blog posts every day
99.7 million viewers
 5.9 billion videos watched
  (59.1 videos per viewer)

Over half are > 34 years old
77.8% of the US
  Internet audience
watches videos online.
WATCHING ONLINE
    VIDEO

     18-24 = 5 hr
     25-34 = 4 hr
  35-44 = 3 hr 20 min
  45-54 = 2 hr 34 min
Newspapers? Ha!

  Circulation

     10.6%
People Are Talking

  People Are Reading

  People Are Watching

Communication Devolves
They’re Talking To One
       Another
Consumers Now
 Have A Louder
Collective Voice.
Screaming Is Not
Enough Anymore
They Don’t Trust You
Your brand isn’t what
you say it is ... It’s what
   Google says it is.
                 - Chris Anderson
You don’t control your
  homepage, Google
        does.
             - Avinash Kaushik
              (via @MitchJoel)
????
You Need To
Insert Yourself Into
The Conversation ...
     Honestly.
HOW?
Rule I

Listen
Rule II

Throw Away Your Fear
1. Markets are conversations

   2. Markets consist of human beings, not demographic sectors.

  3. Conversations among hu...
Rule III

Participate By Creating
        Content
Blog
Video
Social Media
Rule IV

Be Consistent
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
Online Marketing For Bankruptcy Lawyers: This Time It's Personal
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Online Marketing For Bankruptcy Lawyers: This Time It's Personal

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Marketing a bankruptcy practice increasingly requires a solid and effective online presence. That includes websites, blogs, and social media. Watch the presentation and learn more.

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  • Transcript of "Online Marketing For Bankruptcy Lawyers: This Time It's Personal"

    1. 1. Online Marketing: Now It’s Personal Jay S. Fleischman, Esq. www.LegalPracticePro.com
    2. 2. For Millions Of Years, We Met And Connected In The Town Square.
    3. 3. The Internet is becoming the town square for the global village of tomorrow. - Bill Gates
    4. 4. Everything Old Is New Again. -Barenaked Ladies (or Peter Allen)
    5. 5. 1794: Semaphore 1809: Telegraph 1836: Morse Code
    6. 6. March 10, 1876 “Mr. Watson, Come Here - I Want To See You.”
    7. 7. August 27, 1920 First US Radio Broadcast
    8. 8. July 2, 1928 First US Television Broadcast
    9. 9. October 29, 1969 First ARPANET Link
    10. 10. 1971 First Email Sent
    11. 11. February 1978 First BBS
    12. 12. 1979 CompuServe Offers Email To Users
    13. 13. Early 1980s D-Dial
    14. 14. 1989 First Commercial ISP
    15. 15. 1990 Archie Created
    16. 16. December 3, 1992 First SMS Message Sent
    17. 17. 1993 Mosaic
    18. 18. March 1, 1995 Yahoo!
    19. 19. September 4, 1998 Google
    20. 20. June 1999 Napster
    21. 21. 2002 Friendster
    22. 22. May 2003 LinkedIn
    23. 23. August 2003 MySpace
    24. 24. 2004 Facebook
    25. 25. March 21, 2006 Twitter
    26. 26. Internet Usage In 2009 227,636,000 Internet users 74.1% of the population - Nielsen Online
    27. 27. 63% Of All Internet Users Have Broadband
    28. 28. It's no longer all about idly surfing and passively reading, listening, or watching. It's about doing: sharing, socializing, collaborating, and, most of all, creating. Eckart Walther,Yahoo! Inc. Vice-President for Product Management
    29. 29. LinkedIn Stats 11.8 Million US Users • 18 to 34 : 27% • 35 to 49 : 46% • 50+ : 26%
    30. 30. Facebook Stats 42,089,200 US Users 45.6% over age of 25 55+ growing 194.3% 25-34 doubles every 6 months
    31. 31. Facebook users sign up to connect to their kids, stay to connect with their long lost friends who signed up for the same reason.
    32. 32. Twitter Stats 9.3 million US users 131% Growth Feb-Mar 2009
    33. 33. How About Blogging? 133,000,000 blogs indexed 346,000,000 blog readers 900,000 blog posts every day
    34. 34. 99.7 million viewers 5.9 billion videos watched (59.1 videos per viewer) Over half are > 34 years old
    35. 35. 77.8% of the US Internet audience watches videos online.
    36. 36. WATCHING ONLINE VIDEO 18-24 = 5 hr 25-34 = 4 hr 35-44 = 3 hr 20 min 45-54 = 2 hr 34 min
    37. 37. Newspapers? Ha! Circulation 10.6%
    38. 38. People Are Talking People Are Reading People Are Watching Communication Devolves
    39. 39. They’re Talking To One Another
    40. 40. Consumers Now Have A Louder Collective Voice.
    41. 41. Screaming Is Not Enough Anymore
    42. 42. They Don’t Trust You
    43. 43. Your brand isn’t what you say it is ... It’s what Google says it is. - Chris Anderson
    44. 44. You don’t control your homepage, Google does. - Avinash Kaushik (via @MitchJoel)
    45. 45. ????
    46. 46. You Need To Insert Yourself Into The Conversation ... Honestly.
    47. 47. HOW?
    48. 48. Rule I Listen
    49. 49. Rule II Throw Away Your Fear
    50. 50. 1. Markets are conversations 2. Markets consist of human beings, not demographic sectors. 3. Conversations among human beings sound human. They are conducts in a human voice. 4. Whether delivering information, opinions, perspectives, dissenting arguments or humorous asides, the human voice is typically open, natural, uncontrived. - Cluetrain Manifesto, 1999
    51. 51. Rule III Participate By Creating Content
    52. 52. Blog
    53. 53. Video
    54. 54. Social Media
    55. 55. Rule IV Be Consistent

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