Online Marketing: Now
It’s Personal
Jay S. Fleischman, Esq.
www.LegalPracticePro.com

For Millions Of Years,
We Met And
Connected In The Town
Square.

The Internet is
becoming the town
square for the global
village of tomorrow.
- Bill Gates

Everything Old Is New
Again.
-Barenaked Ladies
(or Peter Allen)

1794: Semaphore
1809: Telegraph
1836: Morse Code

March 10, 1876
“Mr. Watson, Come
Here - I Want To See
You.”

August 27, 1920
First US Radio
Broadcast

July 2, 1928
First US Television
Broadcast

October 29, 1969
First ARPANET Link

1971
First Email Sent

February 1978
First BBS

1979
CompuServe Offers
Email To Users

Early 1980s
D-Dial

1989
First Commercial ISP

1990
Archie Created

December 3, 1992
First SMS Message Sent

1993
Mosaic

March 1, 1995
Yahoo!

September 4, 1998
Google

June 1999
Napster

2002
Friendster

May 2003
LinkedIn

August 2003
MySpace

2004
Facebook

March 21, 2006
Twitter

Internet Usage In 2009
227,636,000 Internet users
74.1% of the population
- Nielsen Online

63% Of All Internet
Users Have Broadband

It's no longer all about idly surfing
and passively reading, listening, or
watching. It's about doing: sharing,
socializing, collaborating, and, most of
all, creating.
Eckart Walther,Yahoo! Inc. Vice-President for Product Management

LinkedIn Stats
11.8 Million US Users
• 18 to 34 : 27%
• 35 to 49 : 46%
• 50+ : 26%

Facebook Stats
42,089,200 US Users
45.6% over age of 25
55+ growing 194.3%
25-34 doubles every 6 months

Facebook users sign up
to connect to their
kids, stay to connect
with their long lost
friends who signed up
for the same reason.

Twitter Stats
9.3 million US users
131% Growth Feb-Mar 2009

How About Blogging?
133,000,000 blogs indexed
346,000,000 blog readers
900,000 blog posts every day

99.7 million viewers
5.9 billion videos watched
(59.1 videos per viewer)
Over half are > 34 years old

77.8% of the US
Internet audience
watches videos online.

WATCHING ONLINE
VIDEO
18-24 = 5 hr
25-34 = 4 hr
35-44 = 3 hr 20 min
45-54 = 2 hr 34 min

Newspapers? Ha!
Circulation
10.6%

People Are Talking
People Are Reading
People Are Watching
Communication Devolves

They’re Talking To One
Another

Consumers Now
Have A Louder
Collective Voice.

Screaming Is Not
Enough Anymore

They Don’t Trust You

Your brand isn’t what
you say it is ... It’s what
Google says it is.
- Chris Anderson

You don’t control your
homepage, Google
does.
- Avinash Kaushik
(via @MitchJoel)

????

You Need To
Insert Yourself Into
The Conversation ...
Honestly.

HOW?

Rule I
Listen

Rule II
Throw Away Your Fear

1. Markets are conversations
2. Markets consist of human beings, not demographic sectors.
3. Conversations among human beings sound human. They are
conducts in a human voice.
4. Whether delivering information, opinions, perspectives, dissenting
arguments or humorous asides, the human voice is typically open,
natural, uncontrived.
- Cluetrain Manifesto, 1999

Rule III
Participate By Creating
Content

Blog

Video

Social Media

Rule IV
Be Consistent