Social Media Marketing

Social Media Marketing
June 6th 2008
Search Engine Marketing Forum
Joris Roebben
www.QueroMedia.com

1. Introduction
The internet:
Is changing
Is growing up
Users:
Want to participate
Want to share opinion, content, views, ...
Companies:
Should be aware
Should use the possibilities

1. Introduction

1. Introduction
SMM = Social Media Marketing
SMO = Social Media Optimization
Buzz: Web 2.0
“ Don’t miss this train”
Focus presentation: different possibilities

2. Why Social Media Marketing?

2. That’s why!
“ Web 2.0 is a state of mind”

3. What is Social Media Optimization?

4. Possibilities SMM
Interaction with (future) customers
Increased online visibility
“ Meeting” people
Improve services
Active feedback
Online reputation management
Change negativity into positivity
ONLINE PRESENCE !!!

5. Difficulties SMM
Effort/engagement/time
Open mind
Not easy
Different approach
Infinite number of possibilities
Be prepared for criticism
Bad: comment / good: spread the word

6. Examples

6. Examples
Corporate Blogging
The power of RSS-feeds
Microsites
Online games
Guerilla marketing
Professional networking sites
Fun networking sites
Google Maps
Video/photo sharing sites
A universal campaign

6.1 Corporate Blogging
Set up a corporate blog
Fill it with relevant content
Free services
Own hosting

6.1 Corporate Blogging

6.2 RSS feeds
“ RSS is a family of Web feed formats used to publish frequently updated content”
Push content
Users can subscribe to your content
News, press releases, blogs, new products, special offers, jobs, ...

6.2 RSS feeds

6.3 Microsites
Setup a microsite to support a specific campaign or te reach a specific demographic target
Offer the possibility to share experiences, pictures, ideas, ...

6.3 Microsites

6.4 Online Games
Launch an original or controversial online game to support a specific campaign
Keep high scores
Reward with prizes or discount
Goal:
Promotion product/service/brand
Build database
Branding

6.4 Online Games

6.5 Guerilla marketing
Pay influential bloggers to write positive reviews
Send product samples to bloggers
Pay well-respected community members to influence online discussions
Comment on existing blogs
Do something controversial/original
Danger!!!

6.6 Professional networking sites
Build a professional network
Link building
Show expertise (Q&A)
Promote your services
Share your values
Start and maintain relations with (future) customers
Create groups

6.6 Professional networking sites

6.7 Fun networking sites
Networking with friends
Get to know new people that share same interests
Link building
Create groups
Events
Targetting
Share blogposts/links/sites
Launch your own applications

6.7 Fun networking sites

6.8 Google Maps
Put yourself on the map
Promote location, website, products and services, reviews, images, ...
Customers can comment
Universal search: maps in Search Engine Result Pages
Also: Microsoft Virtual Earth/Live Search Maps

6.8 Google Maps

6.9 Video/photo sharing websites
Share your videos, photos, logos, commercials, ...
Serious, funny or controversial
Doesn’t even has to look professional
Easy for others to use and plug your content
Save bandwidth
Video: YouTube, Facebook, MySpace, GarageTV (Telenet)
Photo: Flickr, Facebook, ...

6.9 Video/photo sharing websites

6.10 Universal campaign: Nokia N95

7. Tag Cloud
Mash-ups Discover Usability Participation Simplicity Standards API Interactive Blogs Feeds Interact Users Remix Discover Exchange Remix User Generated Content Widgets Meet Social Web Friends Adaptation Share Web 2.0 Vlogs XML Findability Wiki Mobile Podcasts Long Tail OpenID Ajax Connect Breakdown Viral Standards Personal Experience The Web is ours Awareness Segmentation Engage Communication

7. Conclusion
Create your own corporate website, but don’t forget to market the other channels
Social Media Marketing can generate a great ROI
Social Media Optimization improves your visibility and linkability
Social Media is an engagement
Measure your results and learn from them

8. Q&A [email_address] www.queromedia.com

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Social Media Marketing

by Joris Roebben on Jun 11, 2008

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Social Media Marketing — Presentation Transcript