Wilt
C ha
mbe
rlain
(A
nd H
ere’s
W hy
)
I’m Jay Acunzo. I made this SlideShare!

(sorry...)

I’m a senior content manager at
HubSpot, a former Googler, and cofoun...
This is
Wilt Chamberlain
the late, great,
NBA Hall of Famer

This is
Wilt Chamberlain
He was okay at
the basketballs...
He was okay at
the basketballs...
• 
• 
• 
• 
• 
• 

2-time champion
4-time MVP
Rookie of the Year
13-time All-Star
5th in...
re donk

He was _____ at
okay
the basketballs...
• 
• 
• 
• 
• 
• 

2-time champion
4-time MVP
Rookie of the Year
13-time ...
And he stood an
unthinkable (for
his time)
And he stood an
unthinkable (for
his time)

7’1”
He was kind of a big deal.
He was kind of a big deal.
But, there’s 1 thing
But, there’s 1 thing
that made “Wilt the
Stilt” so laughably
great
But, there’s 1 thing
that made “Wilt the
Stilt” so laughably
great
that we
should emulate...
He was easily

BORED
by success
He was easily

BORED
by success

Yep, that’s worth emulating.
He was easily

BORED
by success

Yep, that’s worth emulating.
Allow me to explain...
Wilt
Chamberlain
led

Wilt
Chamberlain
the
led

Wilt
Chamberlain
leagu
e
the

led

Wilt
Chamberlain
leagu
e
the
in
led

Wilt
Chamberlain
leagu
e
the
in
led

Wilt
Chamberlain
He even scored
100 points
in 1 game!

(March 2, 1962. First and only time in the NBA.)
Then he thought,
“Mmmm, nah.
Then he thought,
“Mmmm, nah.
I’m bored.
Let’s focus
on something
else for awhile.”
Wilt
Chamberlain
led

Wilt
Chamberlain
the
led

Wilt
Chamberlain
leagu
e
the

led

Wilt
Chamberlain
leagu
e
the
in
led

Wilt
Chamberlain
Rebounds
Assists
Minutes
Played
Field Goal
Percentage


Free Throws
Rebounds	
  
Assists
Minutes
Played
Field Goal
Percentage


Free Throws
Rebounds
__	
  	
   Assists
_ __
___ _
_ ___
__
_
Minutes
Played

Field Goal
Percentage


Free Throws
Rebounds
Assists
_______
______	
   Minutes
_	
  
Played

Field Goal
Percentage


Free Throws
Rebounds
Assists
Minutes
Played
Field Goal
Percentage


Free Throws
Rebounds
Assists
Minutes
Played
Field Goal
Percentage
Free Throws
He’d become great
at one thing. Then
he’d set his sights on
something new
and dominate that.
Here was an
ALL-TIME legend!
Here was an
ALL-TIME legend!
Refusing to get
complacent.
Here was an
ALL-TIME legend!
Refusing to get
complacent.
Refusing to rely
on solely one
thing that he did
well
Here was an
ALL-TIME legend!
Refusing to get
complacent.
Refusing to rely
on solely one
thing that he did
well over and ov...
BUT NOT
MARKETERS!
Digital! Digital! Digital!
Digital! Digital! Digital!
Digital! Digital! Digital!
Digital! Digital! Digital!
Social! Social! Social!
Social! Social! Social!
Social! Social! Social!
Social! Social! Social!
Content! Content!
Content! Content!
Content! Content!
Content! Content!
When we find one
little thing that works
When we find one
little thing that works

we
When we find one
little thing that works

beat
When we find one
little thing that works

it
When we find one
little thing that works

to
When we find one
little thing that works
the
When we find one
little thing that works

ground
When we find one
little thing that works

ground
(We ruin everything)
Like Content Marketing?
Like Content Marketing?
Want to be GREAT at it?
Like Content Marketing?
Want to be GREAT at it?
Don’t wanna pollute the web with crap?
Like Content Marketing?
Want to be GREAT at it?
Don’t wanna pollute the web with crap?
You bet your little
marketer ass!
Like Content Marketing?
Want to be GREAT at it?
Don’t wanna pollute the web with crap?
You bet your little
marketer ass!
(...
Blog Posts
Ebooks
SlideShares
Infographics
Data Analysis
Video
Podcasting
Interactive
Webinars
GIFs
Comics
NEW IDEAS!
Master one, then add
something new. 
(And repeat.)

Blog Posts
Ebooks
SlideShares
Infographics
Data Analysis
Video
Podcast...
I swear to
Wilt Chamberlain
You
will
You
ead
l
will
You
the
ead
l
will
You
leagu
e
the
ead
l
will
You
leagu
e
the
in
ead
l
will
You
leagu
e
the
in
ead
l
will
You
leagu
e
the
in
ead
l
will
You
leagu
e
the
in
ead
l
will
You
leagu
e
the
in
ead
l
will
You
You’ll be kind of a big deal.
You’ll be kind of a big deal.

YOU
And your audience will love you!
So, be like Wilt:
So, be like Wilt:
don’t get complacent
So, be like Wilt:

don’t get complacent
don’t rely on just 1 proven thing
So, be like Wilt:

don’t get complacent
don’t rely on just 1 proven thing
& don’t beat that thing to the ground
So, be like Wilt:

don’t get complacent
don’t rely on just 1 proven thing
& don’t beat that thing to the ground
(Please?)
Tweet This

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Why Content Marketers Should Emulate Wilt Chamberlain
Why Content Marketers Should Emulate Wilt Chamberlain
Why Content Marketers Should Emulate Wilt Chamberlain
Why Content Marketers Should Emulate Wilt Chamberlain
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Why Content Marketers Should Emulate Wilt Chamberlain

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Content marketers - like most digital marketers - love to execute the same strategy to drive views, subscribers, leads, and customers until its exhausted. Wilt Chamberlain, the late, great NBA Hall of Famer, had a legendary knack for dominating one thing, then moving on to another. To be great at content marketing is to emulate this approach!

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Why Content Marketers Should Emulate Wilt Chamberlain

  1. 1. Wilt C ha mbe rlain (A nd H ere’s W hy )
  2. 2. I’m Jay Acunzo. I made this SlideShare! (sorry...) I’m a senior content manager at HubSpot, a former Googler, and cofounder of Boston Content, a community group of 300+ content marketing and production pros. Tweet me: @Jay_zo Read me: JayAcunzo.com Photo Disclaimer: In real life, I have both a torso and limbs. I’m a former sports journalist (I even wrote for a print publication) and a huge sports nut, which explains this crazy idea for a SlideShare.
  3. 3. This is Wilt Chamberlain
  4. 4. the late, great, NBA Hall of Famer This is Wilt Chamberlain
  5. 5. He was okay at the basketballs...
  6. 6. He was okay at the basketballs... •  •  •  •  •  •  2-time champion 4-time MVP Rookie of the Year 13-time All-Star 5th in scoring all-time Named 1 of 50 Greatest Players in NBA History
  7. 7. re donk He was _____ at okay the basketballs... •  •  •  •  •  •  2-time champion 4-time MVP Rookie of the Year 13-time All-Star 5th in scoring all-time Named 1 of 50 Greatest Players in NBA History
  8. 8. And he stood an unthinkable (for his time)
  9. 9. And he stood an unthinkable (for his time) 7’1”
  10. 10. He was kind of a big deal.
  11. 11. He was kind of a big deal.
  12. 12. But, there’s 1 thing
  13. 13. But, there’s 1 thing that made “Wilt the Stilt” so laughably great
  14. 14. But, there’s 1 thing that made “Wilt the Stilt” so laughably great that we should emulate...
  15. 15. He was easily BORED by success
  16. 16. He was easily BORED by success Yep, that’s worth emulating.
  17. 17. He was easily BORED by success Yep, that’s worth emulating. Allow me to explain...
  18. 18. Wilt Chamberlain
  19. 19. led Wilt Chamberlain
  20. 20. the led Wilt Chamberlain
  21. 21. leagu e the led Wilt Chamberlain
  22. 22. leagu e the in led Wilt Chamberlain
  23. 23. leagu e the in led Wilt Chamberlain
  24. 24. He even scored 100 points in 1 game! (March 2, 1962. First and only time in the NBA.)
  25. 25. Then he thought, “Mmmm, nah.
  26. 26. Then he thought, “Mmmm, nah. I’m bored. Let’s focus on something else for awhile.”
  27. 27. Wilt Chamberlain
  28. 28. led Wilt Chamberlain
  29. 29. the led Wilt Chamberlain
  30. 30. leagu e the led Wilt Chamberlain
  31. 31. leagu e the in led Wilt Chamberlain
  32. 32. Rebounds Assists Minutes Played Field Goal Percentage Free Throws
  33. 33. Rebounds   Assists Minutes Played Field Goal Percentage Free Throws
  34. 34. Rebounds __     Assists _ __ ___ _ _ ___ __ _ Minutes Played Field Goal Percentage Free Throws
  35. 35. Rebounds Assists _______ ______   Minutes _   Played Field Goal Percentage Free Throws
  36. 36. Rebounds Assists Minutes Played Field Goal Percentage Free Throws
  37. 37. Rebounds Assists Minutes Played Field Goal Percentage Free Throws
  38. 38. He’d become great at one thing. Then he’d set his sights on something new and dominate that.
  39. 39. Here was an ALL-TIME legend!
  40. 40. Here was an ALL-TIME legend! Refusing to get complacent.
  41. 41. Here was an ALL-TIME legend! Refusing to get complacent. Refusing to rely on solely one thing that he did well
  42. 42. Here was an ALL-TIME legend! Refusing to get complacent. Refusing to rely on solely one thing that he did well over and over and over and over and
  43. 43. BUT NOT MARKETERS!
  44. 44. Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital!
  45. 45. Social! Social! Social! Social! Social! Social! Social! Social! Social! Social! Social! Social!
  46. 46. Content! Content! Content! Content! Content! Content! Content! Content!
  47. 47. When we find one little thing that works
  48. 48. When we find one little thing that works we
  49. 49. When we find one little thing that works beat
  50. 50. When we find one little thing that works it
  51. 51. When we find one little thing that works to
  52. 52. When we find one little thing that works the
  53. 53. When we find one little thing that works ground
  54. 54. When we find one little thing that works ground (We ruin everything)
  55. 55. Like Content Marketing?
  56. 56. Like Content Marketing? Want to be GREAT at it?
  57. 57. Like Content Marketing? Want to be GREAT at it? Don’t wanna pollute the web with crap?
  58. 58. Like Content Marketing? Want to be GREAT at it? Don’t wanna pollute the web with crap? You bet your little marketer ass!
  59. 59. Like Content Marketing? Want to be GREAT at it? Don’t wanna pollute the web with crap? You bet your little marketer ass! (Now get off my lawn)
  60. 60. Blog Posts Ebooks SlideShares Infographics Data Analysis Video Podcasting Interactive Webinars GIFs Comics NEW IDEAS!
  61. 61. Master one, then add something new. (And repeat.) Blog Posts Ebooks SlideShares Infographics Data Analysis Video Podcasting Interactive Webinars GIFs Comics NEW IDEAS!
  62. 62. I swear to Wilt Chamberlain
  63. 63. You
  64. 64. will You
  65. 65. ead l will You
  66. 66. the ead l will You
  67. 67. leagu e the ead l will You
  68. 68. leagu e the in ead l will You
  69. 69. leagu e the in ead l will You
  70. 70. leagu e the in ead l will You
  71. 71. leagu e the in ead l will You
  72. 72. leagu e the in ead l will You
  73. 73. You’ll be kind of a big deal.
  74. 74. You’ll be kind of a big deal. YOU
  75. 75. And your audience will love you!
  76. 76. So, be like Wilt:
  77. 77. So, be like Wilt: don’t get complacent
  78. 78. So, be like Wilt: don’t get complacent don’t rely on just 1 proven thing
  79. 79. So, be like Wilt: don’t get complacent don’t rely on just 1 proven thing & don’t beat that thing to the ground
  80. 80. So, be like Wilt: don’t get complacent don’t rely on just 1 proven thing & don’t beat that thing to the ground (Please?)
  81. 81. Tweet This Follow Me
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