Why Content Marketers Should Emulate Wilt Chamberlain
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Why Content Marketers Should Emulate Wilt Chamberlain

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Content marketers - like most digital marketers - love to execute the same strategy to drive views, subscribers, leads, and customers until its exhausted. Wilt Chamberlain, the late, great NBA Hall......

Content marketers - like most digital marketers - love to execute the same strategy to drive views, subscribers, leads, and customers until its exhausted. Wilt Chamberlain, the late, great NBA Hall of Famer, had a legendary knack for dominating one thing, then moving on to another. To be great at content marketing is to emulate this approach!

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  • 1. Wilt C ha mbe rlain (A nd H ere’s W hy )
  • 2. I’m Jay Acunzo. I made this SlideShare! (sorry...) I’m a senior content manager at HubSpot, a former Googler, and cofounder of Boston Content, a community group of 300+ content marketing and production pros. Tweet me: @Jay_zo Read me: JayAcunzo.com Photo Disclaimer: In real life, I have both a torso and limbs. I’m a former sports journalist (I even wrote for a print publication) and a huge sports nut, which explains this crazy idea for a SlideShare.
  • 3. This is Wilt Chamberlain
  • 4. the late, great, NBA Hall of Famer This is Wilt Chamberlain
  • 5. He was okay at the basketballs...
  • 6. He was okay at the basketballs... •  •  •  •  •  •  2-time champion 4-time MVP Rookie of the Year 13-time All-Star 5th in scoring all-time Named 1 of 50 Greatest Players in NBA History
  • 7. re donk He was _____ at okay the basketballs... •  •  •  •  •  •  2-time champion 4-time MVP Rookie of the Year 13-time All-Star 5th in scoring all-time Named 1 of 50 Greatest Players in NBA History
  • 8. And he stood an unthinkable (for his time)
  • 9. And he stood an unthinkable (for his time) 7’1”
  • 10. He was kind of a big deal.
  • 11. He was kind of a big deal.
  • 12. But, there’s 1 thing
  • 13. But, there’s 1 thing that made “Wilt the Stilt” so laughably great
  • 14. But, there’s 1 thing that made “Wilt the Stilt” so laughably great that we should emulate...
  • 15. He was easily BORED by success
  • 16. He was easily BORED by success Yep, that’s worth emulating.
  • 17. He was easily BORED by success Yep, that’s worth emulating. Allow me to explain...
  • 18. Wilt Chamberlain
  • 19. led Wilt Chamberlain
  • 20. the led Wilt Chamberlain
  • 21. leagu e the led Wilt Chamberlain
  • 22. leagu e the in led Wilt Chamberlain
  • 23. leagu e the in led Wilt Chamberlain
  • 24. He even scored 100 points in 1 game! (March 2, 1962. First and only time in the NBA.)
  • 25. Then he thought, “Mmmm, nah.
  • 26. Then he thought, “Mmmm, nah. I’m bored. Let’s focus on something else for awhile.”
  • 27. Wilt Chamberlain
  • 28. led Wilt Chamberlain
  • 29. the led Wilt Chamberlain
  • 30. leagu e the led Wilt Chamberlain
  • 31. leagu e the in led Wilt Chamberlain
  • 32. Rebounds Assists Minutes Played Field Goal Percentage Free Throws
  • 33. Rebounds   Assists Minutes Played Field Goal Percentage Free Throws
  • 34. Rebounds __     Assists _ __ ___ _ _ ___ __ _ Minutes Played Field Goal Percentage Free Throws
  • 35. Rebounds Assists _______ ______   Minutes _   Played Field Goal Percentage Free Throws
  • 36. Rebounds Assists Minutes Played Field Goal Percentage Free Throws
  • 37. Rebounds Assists Minutes Played Field Goal Percentage Free Throws
  • 38. He’d become great at one thing. Then he’d set his sights on something new and dominate that.
  • 39. Here was an ALL-TIME legend!
  • 40. Here was an ALL-TIME legend! Refusing to get complacent.
  • 41. Here was an ALL-TIME legend! Refusing to get complacent. Refusing to rely on solely one thing that he did well
  • 42. Here was an ALL-TIME legend! Refusing to get complacent. Refusing to rely on solely one thing that he did well over and over and over and over and
  • 43. BUT NOT MARKETERS!
  • 44. Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital! Digital!
  • 45. Social! Social! Social! Social! Social! Social! Social! Social! Social! Social! Social! Social!
  • 46. Content! Content! Content! Content! Content! Content! Content! Content!
  • 47. When we find one little thing that works
  • 48. When we find one little thing that works we
  • 49. When we find one little thing that works beat
  • 50. When we find one little thing that works it
  • 51. When we find one little thing that works to
  • 52. When we find one little thing that works the
  • 53. When we find one little thing that works ground
  • 54. When we find one little thing that works ground (We ruin everything)
  • 55. Like Content Marketing?
  • 56. Like Content Marketing? Want to be GREAT at it?
  • 57. Like Content Marketing? Want to be GREAT at it? Don’t wanna pollute the web with crap?
  • 58. Like Content Marketing? Want to be GREAT at it? Don’t wanna pollute the web with crap? You bet your little marketer ass!
  • 59. Like Content Marketing? Want to be GREAT at it? Don’t wanna pollute the web with crap? You bet your little marketer ass! (Now get off my lawn)
  • 60. Blog Posts Ebooks SlideShares Infographics Data Analysis Video Podcasting Interactive Webinars GIFs Comics NEW IDEAS!
  • 61. Master one, then add something new. (And repeat.) Blog Posts Ebooks SlideShares Infographics Data Analysis Video Podcasting Interactive Webinars GIFs Comics NEW IDEAS!
  • 62. I swear to Wilt Chamberlain
  • 63. You
  • 64. will You
  • 65. ead l will You
  • 66. the ead l will You
  • 67. leagu e the ead l will You
  • 68. leagu e the in ead l will You
  • 69. leagu e the in ead l will You
  • 70. leagu e the in ead l will You
  • 71. leagu e the in ead l will You
  • 72. leagu e the in ead l will You
  • 73. You’ll be kind of a big deal.
  • 74. You’ll be kind of a big deal. YOU
  • 75. And your audience will love you!
  • 76. So, be like Wilt:
  • 77. So, be like Wilt: don’t get complacent
  • 78. So, be like Wilt: don’t get complacent don’t rely on just 1 proven thing
  • 79. So, be like Wilt: don’t get complacent don’t rely on just 1 proven thing & don’t beat that thing to the ground
  • 80. So, be like Wilt: don’t get complacent don’t rely on just 1 proven thing & don’t beat that thing to the ground (Please?)
  • 81. Tweet This Follow Me