A Project By-                     Anjali        Harshidd                Sunny                   HEXAMER         Flona     ...
INDEX
INTRODUCTION• What is Celebrity branding ?"A sign of a celebrity is that his name is often worth more than his services.”
WHO IS A CELEBRITY ? Enjoy public recognition. Experts of there respective fields. Wider influence in Public life andso...
NEED FOR CELEBRITYAttract AdvertisementCredible than Non- CelebritiesAdd new Edge and Dimension to the brandHighlights Val...
S        P         D   AVS is a Successful Brand,P is an Effective Product.D is Distinctive Identity.and AV is Added Values.
COMPATIBILITYCelebrity—Target audience matchCelebrity associated values.Costs of acquiring the celebrity.Celebrity—Product...
• Establishment of Credibility• Ensured Attention• PR coverage• Higher degree of recall• Associative Benefit• Demographic ...
• May derogate reputation• Inconsistency• Multi brands• Competition• A Complete Mismatch
Indian PerspectiveIndian idolized the stars
Indian PerspectiveIndian idolized the stars
Things for Marketers1. Word of Mouth.2. Bad Press.3. Stay TRUE to your brand message.4. Consumers are always watching.5. C...
Celebrity Endorsement
Celebrity Endorsement
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Celebrity Endorsement

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Celebrity Endorsement

  1. 1. A Project By- Anjali Harshidd Sunny HEXAMER Flona Jaydeep Chaitali
  2. 2. INDEX
  3. 3. INTRODUCTION• What is Celebrity branding ?"A sign of a celebrity is that his name is often worth more than his services.”
  4. 4. WHO IS A CELEBRITY ? Enjoy public recognition. Experts of there respective fields. Wider influence in Public life andsocietal domain.
  5. 5. NEED FOR CELEBRITYAttract AdvertisementCredible than Non- CelebritiesAdd new Edge and Dimension to the brandHighlights Values and Image
  6. 6. S P D AVS is a Successful Brand,P is an Effective Product.D is Distinctive Identity.and AV is Added Values.
  7. 7. COMPATIBILITYCelebrity—Target audience matchCelebrity associated values.Costs of acquiring the celebrity.Celebrity—Product match.Celebrity controversy risk.Celebrity popularity.Celebrity availability.Celebrity physical attractiveness.Celebrity credibility.Celebrity prior endorsements.Whether celebrity is a brand user.Celebrity profession.
  8. 8. • Establishment of Credibility• Ensured Attention• PR coverage• Higher degree of recall• Associative Benefit• Demographic Connection• Mass Appeal
  9. 9. • May derogate reputation• Inconsistency• Multi brands• Competition• A Complete Mismatch
  10. 10. Indian PerspectiveIndian idolized the stars
  11. 11. Indian PerspectiveIndian idolized the stars
  12. 12. Things for Marketers1. Word of Mouth.2. Bad Press.3. Stay TRUE to your brand message.4. Consumers are always watching.5. Consumers are fickle.

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