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Celebrity Endorsement

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Transcript

  • 1. A Project By- Anjali Harshidd Sunny HEXAMER Flona Jaydeep Chaitali
  • 2. INDEX
  • 3. INTRODUCTION• What is Celebrity branding ?"A sign of a celebrity is that his name is often worth more than his services.”
  • 4. WHO IS A CELEBRITY ? Enjoy public recognition. Experts of there respective fields. Wider influence in Public life andsocietal domain.
  • 5. NEED FOR CELEBRITYAttract AdvertisementCredible than Non- CelebritiesAdd new Edge and Dimension to the brandHighlights Values and Image
  • 6. S P D AVS is a Successful Brand,P is an Effective Product.D is Distinctive Identity.and AV is Added Values.
  • 7. COMPATIBILITYCelebrity—Target audience matchCelebrity associated values.Costs of acquiring the celebrity.Celebrity—Product match.Celebrity controversy risk.Celebrity popularity.Celebrity availability.Celebrity physical attractiveness.Celebrity credibility.Celebrity prior endorsements.Whether celebrity is a brand user.Celebrity profession.
  • 8. • Establishment of Credibility• Ensured Attention• PR coverage• Higher degree of recall• Associative Benefit• Demographic Connection• Mass Appeal
  • 9. • May derogate reputation• Inconsistency• Multi brands• Competition• A Complete Mismatch
  • 10. Indian PerspectiveIndian idolized the stars
  • 11. Indian PerspectiveIndian idolized the stars
  • 12. Things for Marketers1. Word of Mouth.2. Bad Press.3. Stay TRUE to your brand message.4. Consumers are always watching.5. Consumers are fickle.