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2014 
Education 
Perceptions 
Poll 
December 
10, 
2014
Overview 
• Poll 
conducted 
by 
UNF 
Public 
Opinion 
Research 
Laboratory 
• Consistency 
in 
effecBveness 
raBng 
of 
district 
leadership 
• Majority 
felt 
uninformed 
about 
new 
statewide 
assessments 
and 
changes 
to 
school 
grades 
• Overall 
support 
for 
new 
standards 
and 
idea 
of 
open 
enrollment 
policy
Representative Sample 
“A 
sample 
in 
which 
the 
relevant 
characterisBcs 
of 
the 
sample 
members 
are 
generally 
the 
same 
as 
the 
characterisBcs 
of 
the 
populaBon.” 
PopulaBon 
RepresentaBve 
Sample 
UnrepresentaBve 
Sample 
A 
sample 
of 
500 
Jacksonville 
ciBzens 
can 
provide 
an 
accurate 
representaBon 
of 
the 
views 
of 
the 
general 
populaBon 
as 
long 
as 
the 
variaBon 
and 
diversity 
within 
the 
city 
are 
reflected 
in 
the 
group 
polled 
(i.e., 
gender, 
race, 
educaBon, 
age, 
etc.).
Methodology 
• Survey 
conducted 
between 
Monday, 
November 
10 
and 
Sunday, 
November 
16 
• Random-­‐digit-­‐dialing 
methodology 
followed 
by 
cell 
phone 
sample 
to 
increase 
representaBon 
• 641 
(514 
complete) 
residents 
of 
Duval 
County 
over 
the 
age 
of 
18 
answered 
the 
survey 
(for 
margin 
of 
error 
+/-­‐ 
4.32 
percentage 
points) 
• 16.6% 
survey 
response 
rate 
and 
27.5% 
cooperaBon 
rate 
(AAPOR 
eligibility 
calculaBons)
DCPS Leadership team 
50% 
Superintendent 
Nikolai 
Vi] 
51% 
35% 
23% 
Duval 
County 
School 
Board 
Superintendent 
Nikolai 
Vi] 
EffecBve 
IneffecBve
Deciding on a School: Factors 
9% 
21% 
3% 
15% 
46% 
0% 
10% 
20% 
30% 
40% 
50% 
Test 
Scores 
& 
School 
Grades 
Word 
of 
Mouth 
Media 
Percep:ons 
of 
Safety 
Something 
Else
New Assessments 
How 
informed 
do 
you 
feel 
about 
the 
change 
to 
the 
Florida 
Standards 
Assessments 
and 
what 
it 
means 
for 
students 
and 
schools? 
32% 
64% 
Feel 
Uninformed 
Feel 
Informed
School Grades 
How 
informed 
do 
you 
feel 
about 
the 
way 
school 
grades 
are 
changing 
and 
what 
it 
means 
for 
students 
and 
schools? 
22% 
72% 
Feel 
Uninformed 
Feel 
Informed
Florida Standards 
Do 
you 
agree 
or 
disagree 
with 
the 
use 
of 
Common 
Core/ 
na>onally 
aligned 
standards 
in 
Florida? 
62% 
30% 
8% 
63% 
29% 
8% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0% 
Agree 
Disagree 
Disagree 
N/A 
N/A 
Agree 
“Common 
Core” 
“Standards 
aligned 
with 
other 
states”
Open Enrollment 
Parents 
in 
Duval 
County 
should 
be 
allowed 
to 
enroll 
their 
children 
in 
any 
public 
school 
in 
the 
district, 
regardless 
of 
where 
they 
live. 
Agree, 
77% 
Disagree, 
21% 
N/A, 
2% 
90% 
80% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0%
Uniforms 
All 
public 
schools 
in 
Duval 
County 
should 
have 
uniform 
requirements 
for 
students. 
Agree, 
61% 
Disagree, 
37% 
N/A, 
2% 
70% 
60% 
50% 
40% 
30% 
20% 
10% 
0%
DCPS Strategic Plan 
Which 
of 
the 
four 
major 
priority 
areas 
do 
you 
think 
the 
district 
has 
made 
the 
most 
improvement 
on 
in 
the 
past 
year? 
30% 
25% 
Superintendent 
Nikolai 
20% 
15% 
10% 
5% 
0% 
Great 
Teachers 
& 
Leaders 
Caregiver 
& 
Community 
Engagement 
Whole 
Child 
Educa:on 
Efficient 
& 
Fair 
Resources 
16% 
26% 
23% 
12%
Tax Increase 
Would 
you 
support 
or 
oppose 
a 
small 
increase 
in 
property 
taxes 
if 
those 
taxes 
go 
to 
public 
educa>on? 
Support 
61% 
Oppose 
37%
For 
more 
informa:on 
visit 
jaxpef.org 
-­‐ Fully 
interac:ve 
poll 
results 
-­‐ Sort 
by 
Parent 
Status, 
Race/Ethnicity, 
and 
Poli:cal 
Registra:on 
of 
respondents
Thank you! 
• Full 
report 
available 
on 
jaxpef.org 
• Poll 
will 
be 
administered 
annually 
• InformaBon 
will 
be 
provided 
to 
delegates 
at 
the 
ONE 
by 
ONE 
ConvenBon 
on 
January 
31, 
2015

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2014 Education Perceptions Poll

  • 1. 2014 Education Perceptions Poll December 10, 2014
  • 2. Overview • Poll conducted by UNF Public Opinion Research Laboratory • Consistency in effecBveness raBng of district leadership • Majority felt uninformed about new statewide assessments and changes to school grades • Overall support for new standards and idea of open enrollment policy
  • 3. Representative Sample “A sample in which the relevant characterisBcs of the sample members are generally the same as the characterisBcs of the populaBon.” PopulaBon RepresentaBve Sample UnrepresentaBve Sample A sample of 500 Jacksonville ciBzens can provide an accurate representaBon of the views of the general populaBon as long as the variaBon and diversity within the city are reflected in the group polled (i.e., gender, race, educaBon, age, etc.).
  • 4. Methodology • Survey conducted between Monday, November 10 and Sunday, November 16 • Random-­‐digit-­‐dialing methodology followed by cell phone sample to increase representaBon • 641 (514 complete) residents of Duval County over the age of 18 answered the survey (for margin of error +/-­‐ 4.32 percentage points) • 16.6% survey response rate and 27.5% cooperaBon rate (AAPOR eligibility calculaBons)
  • 5. DCPS Leadership team 50% Superintendent Nikolai Vi] 51% 35% 23% Duval County School Board Superintendent Nikolai Vi] EffecBve IneffecBve
  • 6. Deciding on a School: Factors 9% 21% 3% 15% 46% 0% 10% 20% 30% 40% 50% Test Scores & School Grades Word of Mouth Media Percep:ons of Safety Something Else
  • 7. New Assessments How informed do you feel about the change to the Florida Standards Assessments and what it means for students and schools? 32% 64% Feel Uninformed Feel Informed
  • 8. School Grades How informed do you feel about the way school grades are changing and what it means for students and schools? 22% 72% Feel Uninformed Feel Informed
  • 9. Florida Standards Do you agree or disagree with the use of Common Core/ na>onally aligned standards in Florida? 62% 30% 8% 63% 29% 8% 70% 60% 50% 40% 30% 20% 10% 0% Agree Disagree Disagree N/A N/A Agree “Common Core” “Standards aligned with other states”
  • 10. Open Enrollment Parents in Duval County should be allowed to enroll their children in any public school in the district, regardless of where they live. Agree, 77% Disagree, 21% N/A, 2% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0%
  • 11. Uniforms All public schools in Duval County should have uniform requirements for students. Agree, 61% Disagree, 37% N/A, 2% 70% 60% 50% 40% 30% 20% 10% 0%
  • 12. DCPS Strategic Plan Which of the four major priority areas do you think the district has made the most improvement on in the past year? 30% 25% Superintendent Nikolai 20% 15% 10% 5% 0% Great Teachers & Leaders Caregiver & Community Engagement Whole Child Educa:on Efficient & Fair Resources 16% 26% 23% 12%
  • 13. Tax Increase Would you support or oppose a small increase in property taxes if those taxes go to public educa>on? Support 61% Oppose 37%
  • 14. For more informa:on visit jaxpef.org -­‐ Fully interac:ve poll results -­‐ Sort by Parent Status, Race/Ethnicity, and Poli:cal Registra:on of respondents
  • 15. Thank you! • Full report available on jaxpef.org • Poll will be administered annually • InformaBon will be provided to delegates at the ONE by ONE ConvenBon on January 31, 2015