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Creating a Personal Brand


Published on This presentation outlines the key things you need to think consider when creating a personal brand. This presentation outlines the key things you need to think consider when creating a personal brand.

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  • 1. How to create a personal brand
  • 2. You already have a brand
  • 3. Jacqueline@brand-camp.comIt’s what people say about you when you’re not in the room  
  • 4. Jacqueline@brand-camp.comI’m going to equip you with the tools to better control that conversation  
  • 5.
  • 6. So what is a brand?
  • 7. A brand for a company is like areputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos
  • 8. A brand is a tool that consumersuse when making buying decisions
  • 9. Creating a brand gives you stability, growth potential, loyalty and longevity
  • 10. A great brand hasnothing to do with size
  • 11. Jacqueline@brand-camp.comEveryone communicates, but few connect
  • 12. So how do you create a great brand?
  • 13.
  • 14. Advertising is the tax you pay for being unremarkable
  • 15. What makes you stand out?
  • 16. Three little questions Who are you? What do you do? Why does it matter?
  • 17. When asked to describesomeone else, typically people say two to four things about them
  • 18. What are the two to four things that make you unique? Every point should beobjective and measurable
  • 19. Two approaches to marketing
  • 20. Vision & MissionValues Talents
  • 21.
  • 22. Jacqueline@brand-camp.comYour brand is a promise  
  • 23. Quote from Jonathon Guthrie
  • 24. Jacqueline@brand-camp.comTo be successful you have to stand out  
  • 25. Jacqueline@brand-camp.comIt has to be authentic – your image should reflect reality  
  • 26. Be consistent insidethe company and out
  • 27. Your VisionHow do you see your future?
  • 28. “I have a dream that myfour little children willone day live in a nationwhere they will not bejudged by the colour oftheir skin, but by thecontent of theircharacter.”
  • 29. To be the Earth’s favouritelittle food company.While that might sound alittle far fetched to somepeople, a wise chap once said‘We are limited not by ourabilities but by our vision.’Which is why we’ve madeours so big.
  • 30. Check list Is it optimistic? Is it a powerful motivator? Does it describe your ideal future?Does it reflect the impact you want to have on society?
  • 31. What’s your mission?
  • 32. It’s about the meaning behind the money
  • 33. Jacqueline@brand-camp.comYour Mission statement sets you on a path to greatness
  • 34. Why are you doing what you do?Many people find this really hard to articulate
  • 35. “I never went into business to make money – but I have foundthat if I have fun, the money will come”
  • 36. Many people with a clear sense of purpose never retire
  • 37. What you sell Your Mission
  • 38. What we sell Our Mission
  • 39. To put acomputer onevery desk inevery home
  • 40. To organisethe world‘sinformationand make ituniversallyaccessible anduseful
  • 41. Checklist Does it outline your purpose? Does it define what drives you? Does it reveal your passions?Can it drive the day to day running of your business? Does it feel like a big movement?
  • 42. What are your unique Talents?
  • 43. Reflect on your life and identify five high points
  • 44. What talents was I using? How was I using it? Where? Who was I with?
  • 45. What are your core values?
  • 46. Distinct + Authentic + Compelling
  • 47. Jacqueline@brand-camp.comTwo people with equal talentscan have very different careers
  • 48. Knowing your values can help you decide how to apply your talents andbuild a fulfilling career
  • 49. The strongest brands arebuilt by people doing what they love, in a situation that is compatible with their values
  • 50. 3 step process1.  Give your value a memorable name2.  Create a short explanation3.  Outline how it is brought to life in day to day activities
  • 51. They have one core principle, around which they make all their decisionsCreate a business we can be proud ofThey then break this down into four values, each reflecting what they are, how they do things, and where they increasingly wantto be:Be naturalWe want to make 100% natural, delicious, healthy stuff, 100% of the time. For us, being natural is also about keeping it human and puttingpeople first. We want to treat others, especially our drinkers, as we’d like to be treated ourselves.Be entrepreneurialinnocent began as a small, entrepreneurial company, and nothing much has changed. We chase every opportunity and try to be as responsiveas we can - to our consumers, our customers, and to opportunities in the market. We want to be creative and challenge the status quo. Wewant to do what we do better than anyone else, and have fun doing it.Be commercialWe are a commercial business and so creating growth and profit for us and our customers is central to what we do and why weare here. We need to be tough, but at the same time fair. We need to think clearly, act decisively and keep the main thing the main thing.Be generousWith our feedback for others, with our time when coaching others, with rewards when people deliver, and with our charitable support.It’s that simple
  • 52. Start by identifying your values These are often thequalities that you admire in others
  • 53. How will you project them? Being true to your values makes you authentic and helps you to stand out
  • 54. Checklist Can it help you to be distinctive? Is it relevant to your brand? Is it compelling? Is it meaningful to your Clients?Can it be brought to life in behaviour?Would you fight to ensure it’s upheld?
  • 55. Brand Identity
  • 56. To stand out your need to create a unique identity
  • 57. Distinct, consistent visual style
  • 58. Distinct, consistent visual style
  • 59. Must be Consistent at every touch
  • 60. Your accent
  • 61. Your accent
  • 62. Sarcastic, witty and deadpan Your Approach
  • 63. Boundary pushing adventurer Your Approach
  • 64. It can help to brand your approach
  • 65. All hail to the aleCatchphrases
  • 66. Nice to see you……to see you, nice Catchphrases
  • 67. They can make you more memorable
  • 68. How does your personal brand stack up?
  • 69.