Creating a Personal Brand

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www.brand-camp.com This presentation outlines the key things you need to think consider when creating a personal brand.

Published in: Business

Creating a Personal Brand

  1. 1. How to create a personal brand   Jacqueline@brand-camp.com
  2. 2. You already have a brand   Jacqueline@brand-camp.com
  3. 3. Jacqueline@brand-camp.comIt’s what people say about you when you’re not in the room  
  4. 4. Jacqueline@brand-camp.comI’m going to equip you with the tools to better control that conversation  
  5. 5. Jacqueline@brand-camp.com
  6. 6. So what is a brand? Jacqueline@brand-camp.com
  7. 7. A brand for a company is like areputation for a person. You earn reputation by trying to do hard things well. Jeff Bezos Jacqueline@brand-camp.com
  8. 8. A brand is a tool that consumersuse when making buying decisions Jacqueline@brand-camp.com
  9. 9. Creating a brand gives you stability, growth potential, loyalty and longevity Jacqueline@brand-camp.com
  10. 10. A great brand hasnothing to do with size Jacqueline@brand-camp.com
  11. 11. Jacqueline@brand-camp.comEveryone communicates, but few connect
  12. 12. So how do you create a great brand? Jacqueline@brand-camp.com
  13. 13. Jacqueline@brand-camp.com
  14. 14. Advertising is the tax you pay for being unremarkable Jacqueline@brand-camp.com
  15. 15. What makes you stand out? Jacqueline@brand-camp.com
  16. 16. Three little questions Who are you? What do you do? Why does it matter? Jacqueline@brand-camp.com
  17. 17. When asked to describesomeone else, typically people say two to four things about them Jacqueline@brand-camp.com
  18. 18. What are the two to four things that make you unique? Every point should beobjective and measurable Jacqueline@brand-camp.com
  19. 19. Two approaches to marketing   Jacqueline@brand-camp.com
  20. 20. Vision & MissionValues Talents Jacqueline@brand-camp.com
  21. 21. Jacqueline@brand-camp.com
  22. 22. Jacqueline@brand-camp.comYour brand is a promise  
  23. 23. Quote from Jonathon Guthrie Jacqueline@brand-camp.com
  24. 24. Jacqueline@brand-camp.comTo be successful you have to stand out  
  25. 25. Jacqueline@brand-camp.comIt has to be authentic – your image should reflect reality  
  26. 26. Be consistent insidethe company and out Jacqueline@brand-camp.com
  27. 27. Your VisionHow do you see your future? Jacqueline@brand-camp.com
  28. 28. “I have a dream that myfour little children willone day live in a nationwhere they will not bejudged by the colour oftheir skin, but by thecontent of theircharacter.” Jacqueline@brand-camp.com
  29. 29. To be the Earth’s favouritelittle food company.While that might sound alittle far fetched to somepeople, a wise chap once said‘We are limited not by ourabilities but by our vision.’Which is why we’ve madeours so big. Jacqueline@brand-camp.com
  30. 30. Check list Is it optimistic? Is it a powerful motivator? Does it describe your ideal future?Does it reflect the impact you want to have on society? Jacqueline@brand-camp.com
  31. 31. What’s your mission?   Jacqueline@brand-camp.com
  32. 32. It’s about the meaning behind the money   Jacqueline@brand-camp.com
  33. 33. Jacqueline@brand-camp.comYour Mission statement sets you on a path to greatness
  34. 34. Why are you doing what you do?Many people find this really hard to articulate Jacqueline@brand-camp.com
  35. 35. “I never went into business to make money – but I have foundthat if I have fun, the money will come” Jacqueline@brand-camp.com
  36. 36. Many people with a clear sense of purpose never retire Jacqueline@brand-camp.com
  37. 37. What you sell Your Mission Jacqueline@brand-camp.com
  38. 38. What we sell Our Mission Jacqueline@brand-camp.com
  39. 39. To put acomputer onevery desk inevery home Jacqueline@brand-camp.com
  40. 40. To organisethe world‘sinformationand make ituniversallyaccessible anduseful Jacqueline@brand-camp.com
  41. 41. Checklist Does it outline your purpose? Does it define what drives you? Does it reveal your passions?Can it drive the day to day running of your business? Does it feel like a big movement? Jacqueline@brand-camp.com
  42. 42. What are your unique Talents?   Jacqueline@brand-camp.com
  43. 43. Reflect on your life and identify five high points Jacqueline@brand-camp.com
  44. 44. What talents was I using? How was I using it? Where? Who was I with?   Jacqueline@brand-camp.com
  45. 45. What are your core values?   Jacqueline@brand-camp.com
  46. 46. Distinct + Authentic + Compelling Jacqueline@brand-camp.com
  47. 47. Jacqueline@brand-camp.comTwo people with equal talentscan have very different careers
  48. 48. Knowing your values can help you decide how to apply your talents andbuild a fulfilling career Jacqueline@brand-camp.com
  49. 49. The strongest brands arebuilt by people doing what they love, in a situation that is compatible with their values Jacqueline@brand-camp.com
  50. 50. 3 step process1.  Give your value a memorable name2.  Create a short explanation3.  Outline how it is brought to life in day to day activities Jacqueline@brand-camp.com
  51. 51. They have one core principle, around which they make all their decisionsCreate a business we can be proud ofThey then break this down into four values, each reflecting what they are, how they do things, and where they increasingly wantto be:Be naturalWe want to make 100% natural, delicious, healthy stuff, 100% of the time. For us, being natural is also about keeping it human and puttingpeople first. We want to treat others, especially our drinkers, as we’d like to be treated ourselves.Be entrepreneurialinnocent began as a small, entrepreneurial company, and nothing much has changed. We chase every opportunity and try to be as responsiveas we can - to our consumers, our customers, and to opportunities in the market. We want to be creative and challenge the status quo. Wewant to do what we do better than anyone else, and have fun doing it.Be commercialWe are a commercial business and so creating growth and profit for us and our customers is central to what we do and why weare here. We need to be tough, but at the same time fair. We need to think clearly, act decisively and keep the main thing the main thing.Be generousWith our feedback for others, with our time when coaching others, with rewards when people deliver, and with our charitable support.It’s that simple Jacqueline@brand-camp.com
  52. 52. Start by identifying your values These are often thequalities that you admire in others Jacqueline@brand-camp.com
  53. 53. How will you project them? Being true to your values makes you authentic and helps you to stand out Jacqueline@brand-camp.com
  54. 54. Checklist Can it help you to be distinctive? Is it relevant to your brand? Is it compelling? Is it meaningful to your Clients?Can it be brought to life in behaviour?Would you fight to ensure it’s upheld? Jacqueline@brand-camp.com
  55. 55. Brand Identity Jacqueline@brand-camp.com
  56. 56. To stand out your need to create a unique identity Jacqueline@brand-camp.com
  57. 57. Distinct, consistent visual style Jacqueline@brand-camp.com
  58. 58. Distinct, consistent visual style Jacqueline@brand-camp.com
  59. 59. Must be Consistent at every touch pointJacqueline@brand-camp.com
  60. 60. Your accent Jacqueline@brand-camp.com
  61. 61. Your accent Jacqueline@brand-camp.com
  62. 62. Sarcastic, witty and deadpan Your Approach Jacqueline@brand-camp.com
  63. 63. Boundary pushing adventurer Your Approach Jacqueline@brand-camp.com
  64. 64. It can help to brand your approach Jacqueline@brand-camp.com
  65. 65. All hail to the aleCatchphrases Jacqueline@brand-camp.com
  66. 66. Nice to see you……to see you, nice Catchphrases Jacqueline@brand-camp.com
  67. 67. They can make you more memorable Jacqueline@brand-camp.com
  68. 68. How does your personal brand stack up? Jacqueline@brand-camp.com
  69. 69. Jacqueline@brand-camp.com

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