Proyectos de Javier Lasa 1988-2014

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Javier Lasa is actually COO and Business Development Director at NativeAD, and former head of R&D digital innovation at Grupo Prisa Media Group. He received his MA in Television Production from …

Javier Lasa is actually COO and Business Development Director at NativeAD, and former head of R&D digital innovation at Grupo Prisa Media Group. He received his MA in Television Production from Middlesex University, London, UK, and B.Sc degree in Marketing and Advertising from Basque Country University, Bilbao and B.Sc degree in Information Science form Complutense University, Madrid. Javier Lasa has achieved 25 years of professional experience in digital multimedia business and operations with strong strategy, technical and digital product skills gained in TV, multimedia, and Internet industry since 1988.

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  • 1. 1986 2014 1 Javier Lasa Interactive Multimedia projects
  • 2. 25 years Experience in multimedia Production and Bussiness development Professional experience TV - Multimedia - Vocento 1986 Academic bakgroung 2006 Televisión 1988-1990 Multimedia Content Director 1992-1996 Dir Internet channels Vocento 1999-2006 4 •B.Sc degree in Marketing and Advertising from Basque Country University, Bilbao •B.Sc degree in Information Science form Complutense University, Madrid 7 years •. He received his MA in Television Production from Middlesex University, London, UK, 7 years years Experience y Tv production and technical operations as camera editing and directing Entrepreneur participant associate I setting up first private CD-I interactive multimedia studio Director of content production with more than 150 multimedia interactive projects completed CDrom,CD-I, Internet 1999-2002 Operation director for Viapolis City Guide network 2002-2006 content manager, product design and product policy and quality traffic acquisition and reports, commencial coordination for internet vertical channels 2 2
  • 3. Grupo Prisa 2006-2013 Professional experience 2006 2013 Operations Director Classifieds Product Development sub Dir (Prisacom) 2 3 years years •Real state, jobs and motor •45 people team •1,5MM euros anual revenue Direction design and development of Prisa Internet premises R&D Director Grupo Prisa COO and Business Development at NativeAD, Miami 3 8 years Director Innovation grupo Prisa Diseño ipad el pais Premio ondas 2013 Connected TV months Partner and COO and Business development at NativeAD plattform for branded content distribution. Movility Augnented reality Selected by %00startup for a Silicon Valley satage of 5 months including stage at Google , Facebook and linkedin SEO and social networks Direct team of 10 people Valuation 5M$ Multimedia Revenue 1MM year Under my responsability: Design and HTML Team of 80 people Second screen social TV 7 employees
  • 4. Main achievements Fisrt Sapanish banking website in 1995 Personal • Selected at Executive promotion programme Vocento 1999-2006 • Top talent Grupo Prisa, 80 executives (Spain &Latam) out of 12.000 employees • 3 months in Miami ( spring 2011 as Grupo prisa innovation director) Awarded top 10 news app worlwide source Imonitor 20111 Number 1 donwloaded app app store Spain 2011 (Source: Apple) 2008 Fist pay Tv online streaming service with 9 live channels In 2012 become yomvi with 500k users and 30M donw 2013 Premio Ondas Radio technical achievement for visual visual radio experience Yu los40 principales 1.5 M revenue for los40 ÑH6 Best Design Spain and Portugal Society for News Design (SND) Cuatro.com best web tv design for a site with more than 10MM users 2009 fFsrt secon screen app for Connected Tv 2010- 250k revenue
  • 5. 1992 Javier Lasa started as a Entrepreneur setting up first interactive multimedia studio in the Basque Country. Director of content production with more than 100 multimedia interactive projects completed for CD-ROM,(Mac Win) Cdi.(compact disc interactive) Javier Lasa I twitter: @javier_lasa blog: javiierlasacastro.wordpress.com mail: lasa.javier@gmail.com
  • 6. 1995 In 1995 I started designing web projects, as first bank corporate web site in Spain (www.BBK.es)
  • 7. 1998 This year we develop hybrid project in CD-rom and web or point of information systems
  • 8. 1999 I joined Grupo Correo as Content Director for Viapolis.com, an European city guide network in association with 23 Spanish publishers and 27 publishers in France. In 2001 I became CEO responsible of business development Main roles included: 1) Definition of business plan of Spanish joint venture. 2) Business development with final customers (publishing an media industry) setting up the franchise model network contact and final agreement supervision 3) Local commercialisation strategy supervision 4) Coordination of different company functional areas ,sales production, and finance 5)Product and online marketing coordinator 23 newspapers in france Dos diarios nacionales Le Figaro (con ParisAvenue) y Libération Diecisiete diarios regionales y provinciales: Le Bien Public, La Charente Libre, Le Courrier de L’Ouest, Le Courrier Picard, Le Dauphiné Libére, La Dépeche du Midi, La Dordogne Libre, L’Eclair, Le Journal de Saone et Loire, Le Maine Libre, Nord Eclair, La Nouvelle République du Centre Ouest, Presse Océan, Le Progrès, La République des Pyrénées, Sud Ouest e La Voix du Nord
  • 9. 2002 Vocento: Digital Channel Content Director product design and product policy and quality coordination for internet vertical channels:, agreements with third party and content coordination for Internet vertical sites (local events and directories, entertainment, sports, weather, ski, television, style) for vocento 14 websites.
  • 10. 2006 Product and Operation Manager CLASIFFIEDS June 2006-june 2008 Set up the classified product and operations, product design, back office, CRM, payment system and data retrieval Clasificados.elpais.com (motor, real state and jobs) (45 people) 1,5 MM euros revenue per year
  • 11. 2008 I became Associate Product Director for Internet Prisa Brands (elpais.com, as.com, cincodias.com, cadenaser.es, los40.com, cuatro.com, plus. es.. Responsability: Product development, design , Audience analytics , SEO, Community management IT development and Mobility
  • 12. 2008 Redesign of all elpais.com services (weather, traffic, translator, maps, games, Tv guide, Cinema., Video player and videogallery
  • 13. 2008 Pro jets: Product development, concept, project management, design of video and VOD for Canal + spain Children Channel VOD canal + spain 2008 Live video bullfigthing Live video spots Football Champions league live streaming subscription New customer area Javier Lasa twitter: @javier_lasa blog: javiierlasacastro.wordpress.com mail: lasa.javier@gmail.com
  • 14. 2009 Project: Project coordination new redesign web TV cuatro.com, new player canal +plus, and streaming webseries Direction of www.cuatro.com web Tv redesing, VOD live video and community Live streaming of Tv series (Gominola HKM) cuatro TV First spainuish young sitcom to stream 1,5 MM video views Direction Redesign canal + new VOD portal Javier Lasa twitter: @javier_lasa blog: javiierlasacastro.wordpress.com mail: lasa.javier@gmail.com
  • 15. 2009 Los40.com player: Deign new VOD musiic video Elpais.com video player Multimedia production El viajero: travel guides VOD Infometeo videoplayer + twitter As.TV: player design VOD sports Cuatro.com web TV video player
  • 16. 2009 Infometeo: Multi screen PC mobile meteo channel with live video
  • 17. 2000 Mobile 2013 projects
  • 18. 2008 Elpais.com as.com Since 2008 to 2010 javier lasa has been Product Director of Mobility department (resposnible of product design, development coordination and maintenance Cinco dias. Infometeo.com El pais.com first media iphone app launched in Spain December 2008 Los40.com cadenaser. Cadena dial Javier Lasa twitter: @javier_lasa blog: javiierlasacastro.wordpress.com mail: lasa.javier@gmail.com
  • 19. 2010 Director of development el pais Ipad (october 2010) • Awarded top 10 news app worlwide source Imonitor 20111 • Number 1 donwloaded app app store Spain 2011 (Source: Apple) Ipad el pais ( october 2010)
  • 20. 2010 Director of development canal plus for ipad • Fist pay Tv online streaming service with 9 live channels • In 2012 become yomvi Canal + VOD live TV ipad
  • 21. 2010 Cinco dias ipad Design and product development for Cinco dias tablet
  • 22. 2010 Augmented Reality apps (Layar) geolacated Golf courses, travel information with meteo infomation AR app Golf courses and weather info Para saber golf AR app El Viajero local travel information
  • 23. 1999 Live video 2013 streaming
  • 24. 2001 Over mi past 4 years in TV production( 1986-1990) I always wanted to produce online video interactive products Firts media live streamin in Spain 2001. Liive streaming El mundo Cinema awrards 50.000 users Firts media live videochat with real time streaming video (june2000)
  • 25. 2005 Camara de meta an innovative project sinchronisihnig street runners with and online database for extact fisnish lane picture retrieval
  • 26. 2009 Live events production CR presentation in Madrid using wireless Live U technology User commnets 135.000 video views 13.500 comments in FB module 18.000 concurrent users 3500 user in facebook Average time: 12,9 minutes 2 position Google for ronaldo in following days
  • 27. 2009 Live events production Live streaming of pamplona bull racing Sanfermines 2009 CUATRO TV Audience: 81.000 users, Video views: 170.636 views Production of Cadena dial music awrads live streaming In prisa digital we achieved in 2009 150 live streamed projects. Including PPV for Digital plus los 40 gala Live streaming (December 2009) Audience: 72.000 users with 4.400 simultaneous 200.000 video views. 22min
  • 28. 2010 Live Multicamera concept Los 40 gala 2010 used multicamera innovative interface on their music awards. The user is encouraged to select a camera POW form 5 different simultaneous streams Audience: 160.000 users 500.000 video views 7,9 minutes average conection
  • 29. 2010 R&D 2013 innovation
  • 30. 2010 Interactive video and social TV HOT SPOTS interactive objects A tool for creating interactive objects (Hot spots) embeded within video secuence. http://elviajero.elpais.com/destinos-2010/ Real time comments inside video signal Twitter comments embedded within video player presenting dinamically user conversation. New Advertising format: allow advertiser to show a sponsored tweet every six user comments . http://www.infometeo.es/
  • 31. 2010 Multicamera interfaces
  • 32. 2012 2013 32 Connected TV 2nd screen
  • 33. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013 Smart TV Product Roadmap 2010-2012 December 2010 Oct ober 2011 August 2012 December 2012 04 03 02 01 33
  • 34. Smart TV Product 2013 February March March May 08 07 06 05 34
  • 35. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013 Second screen TV/mobile apps 35
  • 36. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013 Smart Tv & gamification Tv-Learning is a innovative vocabulary learning experience based on original version video content consumption. User interact with synchronized subtitles on a tablet (2nd screen) retrieving translations while watching original version video contents on a Connected TV (main screen). Status: · Back office & automatized workflow developed. · Samsung Smart TV App developed. · Tablet Android App developed including learning game, and user’s stats. 36
  • 37. R&D Prisa Digital Connected Tv & second screen proyects 2010-2013 Smart Tv karaoke: 2nd screen Gaming app that allows users to sing with their smartphone synchronized with a Smart TV BU: Los 40 Expected to submit to QA in january 2013 37
  • 38. 2013 YU HTML5 multiscreen visual radio project • 2013 Premio Ondas Radio technical achievement for visual visual radio 38 experience Yu los40 principales
  • 39. 2014 NateiveAd first multiscreen branded content distribution platfform