If you stream it, will they watch? A web Tv plattform development


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This presentation covers Javier Lasa´s web Tv production experience at Grupo Prisa, largest spanish Media Group and the issues concerning video plattform selection.

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If you stream it, will they watch? A web Tv plattform development

  1. 1. If you stream it, will they watch? Prisacom 2009 a web TV platform development in practice
  2. 2. <ul><li>Integrated multimedia production platform that helps us manage complete video life cicle </li></ul><ul><li>An environment that gives us analytics to understand the patterns on video production and video consumption </li></ul><ul><li>We should not only focus on technology or content value since content relevance, user experience and participation are key to success . </li></ul>objectives
  3. 3. Interactive Application Live TV VOD videoclub online screens adserver integration WEB TV Rigths management “ UGC INTERACTION User VOD Editorial system integration PPV- Suscription -Cach up TV WEB TV: Grupo Prisa system requirements PLUS advertising ELPAIS.COM CUATRO.COM CRM integration LEADS US TO OPTIMIZE PRODUCTION AND BUSSINES PROCESS
  4. 4. Short video Complete programmes Live events PPV Video production in four formats
  5. 5. Short video Complete programmes Live events PPV Video production in four formats
  6. 6. During 2008 and 2009 two elpais.com exclusive video news, get the maximun exposure in spanish market, increasing 30% audience in one week. Video success can kill you 2009 Berlusconi affaire 2008 Madrid air crash
  7. 7. 20% VIDEO ENCODING NET STORAGE 50% LIVE EVENTS 50% 25% AUDIENCIE 150% ADVERTISING STREAMING 15% SAVING INCREASED CAPACITY Platform Main advantajes 45.000 video files/month- 5000 new video 200.000 video archive 150 TB /month 200 live events/year 20 MM videos /month 20. 000 CPM /month
  8. 8. LIVE TV Catch up VOD EPG Geo control Rigths management PPV adverting analitys trancoding Reports T-comm Tv social CMS Integratión Video Live TV PPV Advanced player The service and application layer is independent of content and design on multi-format environments User experience web TV platform functionalities
  9. 9. Video platform: partner selection Proposed solution: in house development + partner EBD after a process of selection of 8 video solution providers . EBD is an experienced partner in video content management development in Spanish web TV market . Provides a platform with proven advanced solutions (reports /advertising) Allows for growth and innovation capacity Independent of any CDN,s Transcoding and multiple qualities (different channels, same video)
  10. 10. Bussines model based on advertising and PPV.
  11. 11. <ul><li>Advertisement </li></ul><ul><li>Formats </li></ul><ul><li>Preroll </li></ul><ul><li>Overlay </li></ul><ul><li>Product placement </li></ul><ul><li>T-Commerce </li></ul><ul><li>Interactive Hot Spots </li></ul><ul><li>Newletters </li></ul><ul><li>Pay per view </li></ul><ul><li>Live events &videoclub </li></ul><ul><li>Types: </li></ul><ul><li>PPV </li></ul><ul><li>SMS </li></ul><ul><li>Suscription </li></ul>*Integrated with payment systems and CRM The key is segmentation capabilities and user konwledge Bussiness model
  12. 12. Akamai-Omniture-Realmedia-editorial symtem-FlipFactory Unified report dashboard <ul><li>Benefits: Unified dashboard with integrated reporting </li></ul><ul><li>Video audience </li></ul><ul><li>Production Control </li></ul><ul><li>Cost control CDN storage </li></ul><ul><li>Advertising inventory management </li></ul><ul><li>PPV purchase reports </li></ul>
  13. 13. Streaming or progressive download managemenet Allows control over files processed and remaining time task control Error control and coding priority queues Allows us to manage CDN net storage and editorial system archive Video encoding and… multibitrate high medium low multiformat <ul><li>More control over encoding process </li></ul><ul><li>Bandwidth Streaming management </li></ul><ul><li>Storage management and CDN </li></ul><ul><li>Include workflow of video syndication on youtube </li></ul>
  14. 14. … syndicated channels <ul><li>RSS feeds </li></ul><ul><li>Automatic podcast creation </li></ul><ul><li>automated feed YouTube channel </li></ul><ul><li>Widgets and multi-format syndication </li></ul>
  15. 15. A truly multiplattform environmet
  16. 16. Integrated mobile publishing (3g & iphone)
  17. 17. Live TV: live events and Tv social <ul><li>User coments on live events </li></ul><ul><li>User coment moderatión system up 20.000 daily coments </li></ul>
  18. 18. web Tv interface and CMS Scrennshots
  19. 23. Live streaming: multicamera
  20. 24. VOD: PPV or suscription mode
  21. 25. VOD: PPV or suscription mode
  22. 26. VOD: PPV or suscription mode
  23. 27. VOD: video acces on PPV or suscription mode
  24. 28. Product roadmap & Innovation
  25. 29. 50C + 15M + 20T + 15P 50% of C = Content and production, relevance matters on top of quality 15% of M= Metadata: Video optimization (SEO) 20% of T = Thumbnail, individual image describing video essence, first audience hook. 15% of P= Promotion, video seed in social networks, video portals, videobblogging, its takes 80% of redirect traffic. What we learned: “Video online succes formula” (just kidding) Based on Tubemogul´s video succes formula
  26. 30. Understand the new user of TV 2.0: user as producer User as TV programmer User as consumer UGC VIDEO User Comments Valoraciones Personal Playlist Most views Recommended On demand Friends network as recomneded system Playlist based on time avalaible or mood User as distributor RSS channels syndication, email viral video recomendation on social networks advertising- PPV- T commerce
  27. 31. produce Video of relevance Seed It online Monitor interest Respond to it analize results Redefine video positionig Amplify Any interest Aware of user feedback Video Quality is nothing to do with relevance Based on Community analytics by Alistair and Sean Power Manage online video as social conversation:
  28. 32. webTV_2.0: multimedia enhanced experience
  29. 33. webTV_2.0: multimedia enhanced experience <ul><li>Speech recognition </li></ul><ul><li>Automathic Keywords retrieval </li></ul><ul><li>Video search </li></ul><ul><li>Real Time data (sports scores) syncronization with video TC </li></ul><ul><li>Interactive hot spots </li></ul><ul><li>Video time lines </li></ul><ul><li>Interfaces & user interaction </li></ul><ul><li>UGC video </li></ul><ul><li>Multicamera </li></ul><ul><li>Live events &PVR function </li></ul><ul><li>TV social&Real time Conversation moderation </li></ul><ul><li>New advertising formats </li></ul>
  30. 34. Thank you Email: [email_address] Twitter: www.twitter.com/jlasa