How to develop a top 10 newspaper ipad app

Elpais app ranked #2nd list of Top 10 Best Newspaper AppsMcPheters & Company iMonitor™ 0ctober 2011 00 de Mes de 0000

iMonitor TM Top 10 Newspaper AppsEl País iPad (Prisa) #2McPheters & Company announced the iMonitor™ list of Top 10 Best Newspaper Apps. The company’siMonitor service is currently providing detailed evaluation and global tracking of approximately 3500media-related apps. 2

iMonitor TM Top 10 Newspaper Apps Measurement variablesPublication Data Name & URL Publication Title App Price Media Type Platform (iPad Only or iPhone+iPad) Print/Digital Magazine, Newspaper, Other News Comparison to iPhone App Source Same as iPad, Companion to Country publication, etc. MRI Measured? App Store Category Publisher Date Updated Developer (where identified) # and Average of User Ratings Genre Average Daily Download Rankings Auditor Overall and by Category Publication Frequency Paid, Free, Highest Grossing Single-Issue and Annual Subscription Pricing App Description Print, iPad, iPhone, Kindle, Nook, Blackbe rry, Coverleaf, Kobo, Nook, Pixelmags, Zi nio, Windows Phones, and others. Date Added to DatabaseApp Data 3

iMonitor TM Top 10 Newspaper Apps Measurement variablesApp Ratings App Evaluation only)•Design Rating •Issue Purchase Article Navigation 5-point scale based on In-App, App Store, Web-Based Zoom to read, Scroll through navigation and enhancements to # of Available Issues text, Dynamic sidebars, etc. print experience Registration Required? Portrait/Landscape Differences•Functionality Rating Download Speed (5-point (In layout or content, if any) 5-point scale based on scale) •Rich Media download speed, navigation •Advertising Videos, Slideshows, Web links, guide, glitches, etc. Print-like, Linked to web, Interactivity, etc.•Media Rating Enhanced with multimedia or Social media versatility and 5-point scale based on web interactivity, Premium/Sponsored implementation links, video, interactivity, etc. ad model, etc. •Transactional capabilities•App Rating Replica of Print Version? •Glitches 15-point scale, sum of •App Navigation •Unique Features Design/Functionality/Media Navigation guide, Issue library, •Other Notes Ratings etc.•Ad Rating Issue Navigation 5-point scale, based on Page-by-page, Scrolling presence of enhanced and thumbnails, Linked contents, etc. dynamic advertising Section Navigation (News apps 4

El País iPad App developmentBenchmark 5

El País iPad App developmentPRISA DIGITAL working together with ELPAIS team of design product, technology and commercial + user requirements Developement Research Conceptualization Design Group Internal Interaction Graphic R&D sessions sessions design design 6

El País iPad App developmentThe process FACTS GOALS PROTOTIPES CONCEPTUALIZATION 7

El País iPad App developmentPrototyping 8

El País iPad App developmentThe after day… Looking for the concept 9

El País iPad App developmentNavigation 10

El País iPad App developmentInteraction detail 11

El País iPad App developmentAd emplacemet graph 12

El País iPad App developmentProject managementDefinition – Work plan – Validations – Schedule – Project plan – RACI – Quality Control– Recourses control – Documentation share system – Roadmap – Publishing - … 13

El País iPad App developmentFinal outcome October 2010 14

El País iPad App developmentConclusions one year later First release in October 2010 200.000 downloads so far (500k iPhone) 25.000 u.u. / day Ranked #2 top newpaper app (october 2011) 15

Thank you00 prisa.com0000 de Mes de

How to develop a top 10 newspaper ipad app

by Javier Lasa on Oct 21, 2011

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How to develop a top 10 newspaper ipad app — Presentation Transcript