• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Organic Social Media
 

Organic Social Media

on

  • 2,867 views

This is a great overview and how to guide for health and organic food companies getting into social media. The lessons and examples can be carried over into any business.

This is a great overview and how to guide for health and organic food companies getting into social media. The lessons and examples can be carried over into any business.

Statistics

Views

Total Views
2,867
Views on SlideShare
2,825
Embed Views
42

Actions

Likes
5
Downloads
0
Comments
9

4 Embeds 42

http://www.smartersocialmedia.com 31
http://www.slideshare.net 7
http://smartersocialmedia.com 3
http://webcache.googleusercontent.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

19 of 9 previous next Post a comment

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Great info! Now, if only Trader Joe's would hop on the band wagon, I'd love to get updates from them!
    Are you sure you want to
    Your message goes here
    Processing…
  • Good stuff! Bookmarking now!
    Are you sure you want to
    Your message goes here
    Processing…
  • Time flies, Melissa. Look at what you've become. Uncle Ruf is so proud of you. Hugs.
    Are you sure you want to
    Your message goes here
    Processing…
  • Love the three rules.
    Are you sure you want to
    Your message goes here
    Processing…
  • Creative customer service is always key.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • You can insert yourself into the conversation and bring your company to the masses
  • You have more competitors and more customers than ever before, make sure your product gets noticed

Organic Social Media Organic Social Media Presentation Transcript

  • Social Media,Naturally
    Organically grow your customer base
  • What is Social Media?
    Facebook
    Twitter
    LinkedIn
    Flickr
    Social Media is a buzz term for a web based conversation that relies on and revolves around media – written, photographed or filmed.
  • Why Should I Use Social Media?
    80% of Americans use social media monthly
    Time spent on social networks is growing 3 times faster than time spent online
    You can tap into a national or even global market to increase your customer base
    It’s environmentally friendly – there are no fliers to print and nothing gets wasted
    Social Media sites are a great way to collect product reviews, because of those using social media, 75% rely on social reviews when making purchasing decisions
    *Forrester, The Broad Reach of Social Technologies, August 25, 2009
    *BusinessWeek, Does social media sway online shopping?, August 31 2009
  • The Industry
    Natural and organic personal care surpasses $27 billion
    Natural and organic food sales are up 12%
    Global nutrition is now a $270 billion industry
    *Nutrition Business Journal, Nutrition Business Journal Reviews the $270 billion Global Nutrition Industry,
    January 6, 2010
  • Interact With Your Customers
    Companies, new and old, are taking advantage of this unique opportunity to engage with customers and provide a level of customer service unparalleled at any point in history
  • But it’s all so complicated!
  • You can do it!
    It’s easier than you might think.
    You already do!
    Let’s take a look…
  • Three Steps to Success
    1
    2
    3
    Outreach &
    Engagement
    Creative
    Customer Service
    Your Story
  • Your Story
    What is your brand’s personality?
    What is your brand’s mission?
    How do you convey this message currently?
  • Your Story
    Three Rules of
    Social Media:
    Be human
    Be interesting
    Be relevant
  • Your Story
    Blogs, Twitter, Facebook, it can be overwhelming!
    Assign roles and responsibilities to every member of your team.
    Conduct training on the company story and rules of social media use.
    Quality over quantity – focus on a few social networks and assign manageable daily tasks.
  • Outreach and Engagement
    You can reach more consumers than ever before in one convenient location. Analytics can help you research and refine your marketing strategies to give you the best bang for your buck.
  • Outreach and Engagement
    Facebook ads allow you to micro-target prospects based on detailed demographic information, geography and information listed in their profile
    FacebookFanPages are a great place to organize a pre-existing community. Fans come together and opt-in to receiving information from your brand
  • Outreach and Engagement
    Knowing how to market your product to your customers effectively is your most important tool
    Make sure that your voice is heard, and encourage your regular customers to support your brand
    Direct interactions with your customer base can seed evangelical supporters and help you get your products out to more people
  • Outreach and Engagement
    People are NOT just finding your products on the shelves. You have the option of selling your products across the country and even across the world through your website…but first you’ve got to get some attention.
  • Creative Customer Service
    Refining Your Social Networking
    Stand out from the crowd by offering a unique perspective of your company
    Personally engage with individual customers to reinforce the value of their support
    Invite comments and criticism to make your customers feel like part of the decision making process
    Update frequently to give the impression of a transparent brand image that customers will relate to
  • Creative Customer Service
    The Five Stage of Twitter Acceptance
    Denial“I think Twitter sounds stupid. Why would anyone care what other people are doing right now?”
    Presence“Ok, I don’t really get why people love it, but I guess I should at least create an account.”
    Dumping“I’m on Twitter and use it for posting links to my blog posts and pointing people to my press releases”
    Conversing“I don’t always post useful stuff, but I do use Twitter to have authentic 1x1 conversations.”
    Microblogging“I’m using Twitter to publish useful information that people read AND converse 1x1 authentically”
  • Creative Customer Service
    Twitter is a great place to generate excitement
    It is an amazing customer service opportunity
    Put a personality behind your Twitter handle
  • Creative Customer Service
    Social media presents a great opportunity to learn about your customers
    Many CRM systems now integrate with Twitter to allow for seamless monitoring and easy access to analytics
    There are also many applications that can help you upload content to multiple social media sites at once
  • Creative Customer Service
    Remember that your customers are not only active on Twitter – many have blogs and other social media accounts
    A quick Google search leads to tons of valuable information that will allow you to tailor your marketing to reach them
  • Case in Point
    In January, the New Zealand-based Natural Being Skincare launched its line in Orange County, CA. The company utilized social networking tools to jumpstart awareness in its first US market and credits their use for its 70% sales growth in less than two months.
    *News Guide, Natural Being Skincare Penetrates Marketplace Through Social Media Platforms, February 6, 2010
  • Building a Plan
    Begin by defining your brand’s goals – increasing sales, improving customer service or generating publicity
    Next choose the social networks you will focus on
    Finally compile a 6-month plan, committing you and your staff to a social media routine. Remember this is a marathon not a sprint
  • Creating a Schedule
    Next assign social media responsibilities throughout the organization
    Getting the whole team involved makes the process more manageable and endows individual team members with personal responsibility for the brand
    Create a schedule committing individuals to ½ to 1 hour of social media work a day
  • Finding the Tools
    Finally ensure the right tools are in place
    Use Google Alerts to receive email notices any time your products are mentioned online
    http://google.com/alerts
  • Finding the Tools
    Twitter Search is a great way to search the Twitterverse for mentions of your products on a weekly basis
    http://search.twitter.com/
  • Finding the Tools
    CoTweet is an excellent way to have more than one person manage more than one Twitter account
    http://cotweet.com/
  • Finding the Tools
    TweetFeel allows you to track the sentiment of the Tweets posted about your products in real time
    http://www.tweetfeel.com/
  • The Opportunity
    To tell your brand’s story to the world
    To actively engage with future and past customers on an ongoing basis and encourage repeat customers
    To provide unrivaled customer service by learning about customers and anticipating their needs
    To involve your entire team in building your brand
  • SmarterSM.com
    Twitter.com/SmarterSM
    (888) 400-5995
    Jaspar Weir
    Jaspar@SmarterSM.com
    Twitter.com/JasparWeir