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Welcome to the Funnel - Social and Content Distribution Strategies

Welcome to the Funnel - Social and Content Distribution Strategies






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  • Don’t just do social campaigns, make every campaign social.
  • It’s not just a content repository, it’s a content publishing platform. It’s an essential part to any strategy.
  • Mobile is driving content consumption. As you’d expect, our LinkedIn usage data reflects these same trends.Increasingly, we’re seeing our members access LinkedIn and professionally-relevant content away from the desktop.So mobile is at the very center of our content strategy. There’s more content consumption on mobile device vs. desktop. So we completely started from scratch with our mobile experience to take into the user experience first and foremost.
  • And when you look at the member usage data, you see unique patterns for desktop, mobile and tablet, and we tailor the experience accordingly.  Mobile and Tablet together provide an early morning spike, during the ‘coffee’ part of the day. Mobile holds steady all day, as connected professionals stay glued to their phones. And then during the ‘couch’ phase in the evening, you see this dramatic spike in Tablet use. Sponsored Updates work seamlessly across all devices, so they ensure you’re going where your audience goes. Sponsored Updates give you a powerful way to reach LinkedIn members no matter what device they’re using: smartphone, desktop, or tablet. Keep all these devices in mind to deliver LinkedIn members the best experience possible.
  • 18K views on Slideshare alone, not counting the other places. Slideshare introduced new optimized viewing for Infographics.
  • Nancy Duarte ExampleCulture Code: Hubspot, SpotifySlideshare/culturecodeNewCatagorizatoin on homepage – Discover SS content and follow catagories. Focusing on content discoverablilty.

Welcome to the Funnel - Social and Content Distribution Strategies Welcome to the Funnel - Social and Content Distribution Strategies Presentation Transcript