How to Optimize Social   Media for Lead     Generation     Presented by      Jason Miller    @JasonMillerCA               ...
Unrealistic Promises are Killing Social Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribut...
Social Media Leads Do Not Come in a Box  Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribu...
Social Media is not Magic Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute   4
All Leads are NOT Created EqualDesign ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute   5
What if this is as Good as it Gets?Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute   6
I’m here to tell you, there’s something else Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not dist...
Optimizing Your Social ChannelsDesign ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute   8
Why Social for Lead Generation?Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute   9
Five Essentials for Success  Inbound is not Enough  4-1-1 Rule  Content is still king  Social Signals  Advocates
Inbound + Outbound = Awesomeness
The 4-1-1 Rule“For every one self-serving tweet, you should re-tweet one relevant tweet and mostimportantly share four pie...
……….Repurpose, Repurpose, thenRepurpose Some More
Social Signals Influence Google
Leverage Your Employees &Advocates
Twitter for Lead Generation Organic + Promoted tweets Advocate program A/B test, measure and optimize
Twitter for Lead Generation                              •   Combination of search & timeline                             ...
Facebook for Lead Generation Use Facebook Real Estate Wisely Visual is vital Breaking through EdgeRank Tying it back to yo...
Optimizing Your Facebook Page
Facebook for Lead Generation
Does Facebook Work for B2B LeadGen? Hell Yes!
Does Facebook Work for B2B LeadGen? Hell Yes!
Slideshare for Lead Generation Demonstrate your expertise Attach to something bigger Use keyword rich descriptions for SEO...
Establish Your Company as an Expert
Slideshare and SEO
Slideshare for Lead Generation                             •   $5k invested                             •   2,765 names   ...
Linkedin for Lead GenOptimize Business PageOptimize Individual Employee PagesUtilize Groups, Linkedin Signal, Newsfeed
Company Page
YouTube for Lead Generation       Optimize Your Channel       Optimize Individual Videos       Encourage Comments and Subs...
YouTube for Lead Generation
Google + for Lead GenInclude Keywords and Relevant Links on Your About PageSet Up Google Authorship for SEO BenefitsPost O...
Optimizing the About Page
Google Authorship
The Power of Peer to Peer Company to Buyer: 33% Trust Buyer to Buyer: 92% Trust
Frictionless & Incentivized Sharing
Test & Refine With Social Funnel Metrics
Always Remember……B2B Marketers Like to Have Fun As WellDesign ©2012 Social Media Examiner, Content Copyright Presenter • D...
It’s Getting Better All the TimeDesign ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute   39
How to Optimize Social for Lead Generation #smmw13 Presentation
Upcoming SlideShare
Loading in...5
×

How to Optimize Social for Lead Generation #smmw13 Presentation

1,817

Published on

2 Comments
4 Likes
Statistics
Notes
No Downloads
Views
Total Views
1,817
On Slideshare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
18
Comments
2
Likes
4
Embeds 0
No embeds

No notes for slide
  • Your Title Slide as Your Headline
  • How to Optimize Social for Lead Generation #smmw13 Presentation

    1. 1. How to Optimize Social Media for Lead Generation Presented by Jason Miller @JasonMillerCA April 8, 2013
    2. 2. Unrealistic Promises are Killing Social Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 2
    3. 3. Social Media Leads Do Not Come in a Box Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 3
    4. 4. Social Media is not Magic Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 4
    5. 5. All Leads are NOT Created EqualDesign ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 5
    6. 6. What if this is as Good as it Gets?Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 6
    7. 7. I’m here to tell you, there’s something else Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 7
    8. 8. Optimizing Your Social ChannelsDesign ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 8
    9. 9. Why Social for Lead Generation?Design ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 9
    10. 10. Five Essentials for Success Inbound is not Enough 4-1-1 Rule Content is still king Social Signals Advocates
    11. 11. Inbound + Outbound = Awesomeness
    12. 12. The 4-1-1 Rule“For every one self-serving tweet, you should re-tweet one relevant tweet and mostimportantly share four pieces of relevant content written by others.” Do This Not This
    13. 13. ……….Repurpose, Repurpose, thenRepurpose Some More
    14. 14. Social Signals Influence Google
    15. 15. Leverage Your Employees &Advocates
    16. 16. Twitter for Lead Generation Organic + Promoted tweets Advocate program A/B test, measure and optimize
    17. 17. Twitter for Lead Generation • Combination of search & timeline campaigns • $109k invested • 2,995 Prospects • $ per Prospect: $37 • $290k pipeline to date
    18. 18. Facebook for Lead Generation Use Facebook Real Estate Wisely Visual is vital Breaking through EdgeRank Tying it back to your offer
    19. 19. Optimizing Your Facebook Page
    20. 20. Facebook for Lead Generation
    21. 21. Does Facebook Work for B2B LeadGen? Hell Yes!
    22. 22. Does Facebook Work for B2B LeadGen? Hell Yes!
    23. 23. Slideshare for Lead Generation Demonstrate your expertise Attach to something bigger Use keyword rich descriptions for SEO Use both paid and earned media
    24. 24. Establish Your Company as an Expert
    25. 25. Slideshare and SEO
    26. 26. Slideshare for Lead Generation • $5k invested • 2,765 names • 57 new prospects • $ per Prospect: $94 • $107k pipeline to date
    27. 27. Linkedin for Lead GenOptimize Business PageOptimize Individual Employee PagesUtilize Groups, Linkedin Signal, Newsfeed
    28. 28. Company Page
    29. 29. YouTube for Lead Generation Optimize Your Channel Optimize Individual Videos Encourage Comments and SubscribersDesign ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 30
    30. 30. YouTube for Lead Generation
    31. 31. Google + for Lead GenInclude Keywords and Relevant Links on Your About PageSet Up Google Authorship for SEO BenefitsPost Often and Optimize for Best Search Results
    32. 32. Optimizing the About Page
    33. 33. Google Authorship
    34. 34. The Power of Peer to Peer Company to Buyer: 33% Trust Buyer to Buyer: 92% Trust
    35. 35. Frictionless & Incentivized Sharing
    36. 36. Test & Refine With Social Funnel Metrics
    37. 37. Always Remember……B2B Marketers Like to Have Fun As WellDesign ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 38
    38. 38. It’s Getting Better All the TimeDesign ©2012 Social Media Examiner, Content Copyright Presenter • Do not distribute 39
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×