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SearchMetrics + Search Engine Journal: SEO, Content, & Analytics Conference

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@jasonmillerca's presentation from the conference at Hotel Vitale, San Francisco CA

@jasonmillerca's presentation from the conference at Hotel Vitale, San Francisco CA

Published in: Marketing, Technology, Business

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Transcript

  • 1. Big Rock Content Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg presents
  • 2. 1 of every 3 professionals on the planet is on LinkedIn.
  • 3. Content pages receive 7X the page views vs. job pages. 7X JOB S CONTENT
  • 4. The Definitive Publishing Platform Professional
  • 5. Let’s Talk About Content…
  • 6. Discover Explore Select Advocate 60%
  • 7. It’s up to marketers to deliver a better content experience
  • 8. The key ingredient to a better content experience is relevance
  • 9. Not more content, more relevant content
  • 10. 12 Speak to the dog, in the language of the dog, about what’s in the heart of the dog. – Roy Williams
  • 11. Useful x Enjoyable x Inspired = Innovative Content Ann Handley’s Formula
  • 12. Repurpose Content
  • 13. The Blog is the Social Media Rug that Ties the Room Together.
  • 14. A Steady Diet of Quality Content for Your Blog The Blogging Food Groups Monday Tuesday Wednesday Thursday Friday Saturday Raisin Bran Spinach Roast Raisin Bran Spinach Raisin Bran Chocolate Cake
  • 15. The only art I’ll ever study is stuff that I can steal from. - David Bowie
  • 16. Who’s Doing it Right? (The Big Rock)
  • 17. Who’s Doing it Right? (Twitter w/ Custom Image)
  • 18. Who’s Doing it Right? (Going Visual)
  • 19. Who’s Doing it Right?
  • 20. Who’s Doing it Right? (The Webinar)
  • 21. When You Need That Extra Push…
  • 22. Inbound + Outbound = Heavy Metal Thunder (Sponsored Updates)
  • 23. Mobile is Accelerating Content Consumption
  • 24. Smartphone Consumption is Always On 9pm6pm3pm12pm9am6am
  • 25. For Those About to Create Visual Content…
  • 26. Research shows that a picture is really only worth 81.4 words, on average.
  • 27. The visual is the new headline!
  • 28. Visual Kicks Text’s A** 328,000 Views!
  • 29. 5 Reasons for Going Visual • We are all visual thinkers • Visual language aids in decision making • Visual is more persuasive • Visual makes a better, longer overall impression than simple text • Visual connects emotionally
  • 30. The Infographic is not Dead; Claiming that Something is Dead is so Passé
  • 31. PUBLISHER TOTAL UNIQUE VISTORS 178,809,843 TOTAL POTENTIAL VIEWERSHIP 3,024,141,647 33 LINKBACKS FROM TOP TIER PUBS 8109 SHARES
  • 32. How Do You Know if Your Content is Relevant? Increased referral traffic Social Engagement Higher quality leads
  • 33. It's not who does it first, it's who does it best.. - David Bowie
  • 34. Big Rock Content Repurposed into “Turkey Slices” The Sophisticated Marketers Guide to LinkedIn Podcast: SlideShare
  • 35. eBooks: Blogs:
  • 36. Infographics:
  • 37. The Webinar: Physical Book:
  • 38. Take it Global:
  • 39. Interested in Content Marketing on LinkedIn? Download the Sophisticated Marketer’s Guide to LinkedIn: http://lnkd.in/sgm
  • 40. Give Your B2B Campaign to a B2C Agency (Big Rocks can be Fun)
  • 41. People want a thrill, people want a spectacle and people love to be entertained.
  • 42. I Love You All. Goodnight! Now Go Create Some Bloody Good Content!
  • 43. Thank You! Jason Miller, Sr. Content Marketing Manager @JasonMillerCA @LinkedInMktg