Set up a test of different updates to reach different audiences. Example: B2B Marketing company XYZ has recently launched a new piece of research and is publishing updates to LinkedIn to drive marketers to download itDifferent messaging for each audience: Directors, C Suites, Manager with what’s important to them. Solving their problems. Social media managers: Get the insights you need to drive the engagement you want. Need to demonstrate the ROI of your marketing efforts? These insights can help. Sponsored Update 1: Targeted to CMOsThese insights can help you drive transformational change to your business
38% of unique visitors access LinkedIn through a mobile device. Make it easy for your entire audience to engage by providing responsive landing pages with user-friendly lead forms.Posts with a link have 2x the engagement and a 55% higher rate of “likes”.People see the image before they read the introor the headline. Make sure its relevant and interesting. Avoid hypertargeting. Start by casting a wide net and use reporting tools and advanced targeting filters to refine and optimize your campaign
Sponsored Updates give you a powerful way to reach LinkedIn members no matter what device they’re using: smartphone, desktop, or tablet. Keep all these devices in mind to deliver LinkedIn members the best experience possible. More than 1/3 for LinkedIn’s C-Suites access it via mobile device. Avid content seekers consuming content daily, on the go. http://www.slideshare.net/LImarketingsolutions/reaching-the-american-business-elite70% of clicks from Sponsored Updates will come from mobileAn average of 38 percent of unique visiting members come through mobile apps Nobody likes to double-tap and zoom just to read a page. Make sure your copy is appropriately large, and keep clickable areas finger-friendly—we recommend images that appear on screen at least 10mm x 10mm in size Responsive Landing pagesTo the pointYou can write up to 600 characters, but each device has a max character count that can be displayed when viewed in the feed. For maximum impact, make sure the first 100 characters of your Sponsored Update contain the most eye-catching part of your message.Use Graphics that Render well in different sizes - Remember your images will display at a variety of sizes.Avoid images that are overly complex, dark, or that contain
In just over 6 months the Content Marketing Academy Group has grown to the largest and most active (not to mention spam-free) content marketing focused group on LinkedIn. The group is now the largest content marketing-focused group on LinkedIn, averaging 267 new member per week, and, more importantly, about 10 to 20 quality discussions per week.
Nancy Duarte ExampleCulture Code: Hubspot, SpotifySlideshare/culturecodeNewCatagorizatoin on homepage – Discover SS content and follow catagories. Focusing on content discoverablilty.
18K views on Slideshare alone, not counting the other places. Slideshare introduced new optimized viewing for Infographics.
It’s not just a content repository, it’s a content publishing platform. It’s an essential part to any strategy.
Don’t just do social campaigns, make every campaign social.
7 Tactics for Integrating LinkedIn Into Your Marketing Strategy