Social Media 101          The Tools of CommunicationFriday, July 15, 2011
Who we are...                        Jason Verhoosky                        DanversCARES                        community ...
Who we are...                        Thomas A. Workman, Ph.D.                        Baylor College of Medicine           ...
House Keeping        Interact        Facebook: www.facebook.com/CADCA        Official Twitter Hashtag: #MYTI2011        Co...
Where are you?Friday, July 15, 2011
A table full of tools...Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
Why?Friday, July 15, 2011
A table full of tools...Friday, July 15, 2011
Identify your tool                        42% of youth age 5-17 are on facebook                        87% of adults age 1...
How?            What is your desired outcome?Friday, July 15, 2011
How?            What is your message?Friday, July 15, 2011
How?            Who is your audience?Friday, July 15, 2011
How?            Do you have your bases covered?Friday, July 15, 2011
A table full of tools...Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
Facebook                        • Profile                        • Page                        • Group                    ...
The ProfileFriday, July 15, 2011
The PageFriday, July 15, 2011
The GroupFriday, July 15, 2011
InsightsFriday, July 15, 2011
InsightsFriday, July 15, 2011
InsightsFriday, July 15, 2011
Why we use the tools we do...                        • Sharing                        • Listening                        •...
A table full of tools...Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
Youtube                        • Viewing                        • Linking                        • Uploading              ...
Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
A table full of tools...Friday, July 15, 2011
Friday, July 15, 2011
Friday, July 15, 2011
A lot can happen with                        140 Characters or lessFriday, July 15, 2011
Why we use the tools we do...                        @ = Mention                        A mention is a way to engage in   ...
Why we use the tools we do...                        @ = Mention                        RT = RetweetFriday, July 15, 2011
Why we use the tools we do...                        # = Hashtag (category)                        Want to search or categ...
Why we use the tools we do...                        # = Hashtag (category)                        DM = Direct MessageFrid...
Why we use the tools we do...                        • Listening                        • Learning                        ...
Why we use the tools we do...                        • Twitter Clients/Apps                        • Tweetdeck            ...
A table full of tools...Friday, July 15, 2011
Friday, July 15, 2011
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Tools of the trade

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Tools of the trade

  1. 1. Social Media 101 The Tools of CommunicationFriday, July 15, 2011
  2. 2. Who we are... Jason Verhoosky DanversCARES community liaison/youth program coordinator • www.facebook.com/JasonVerhoosky • Twitter: @JasonVerhoosky • Blog: www.streamingcreative.com LaDonna Coy MHR, CPS, CDLA Learning for Change New Media & Prevention Specialist • www.facebook.com/Ladonna Coy • Twitter: @coyenator • Blog: www.technologyinprevention.blogspot.comFriday, July 15, 2011
  3. 3. Who we are... Thomas A. Workman, Ph.D. Baylor College of Medicine Eisenberg Center Translation & Production Lead Sue Stine CADCA National Coalition Institute Sr. Manager of Dissemination and Coalition Relations • www.facebook.com/CADCA • Twitter: @suestine • www.cadca.orgFriday, July 15, 2011
  4. 4. House Keeping Interact Facebook: www.facebook.com/CADCA Official Twitter Hashtag: #MYTI2011 Connected Communities: www.connectedcommunities.ning.com Raise Your Hand: If all else fails feel free to raise your hand and ask a question.Friday, July 15, 2011
  5. 5. Where are you?Friday, July 15, 2011
  6. 6. A table full of tools...Friday, July 15, 2011
  7. 7. Friday, July 15, 2011
  8. 8. Friday, July 15, 2011
  9. 9. Why?Friday, July 15, 2011
  10. 10. A table full of tools...Friday, July 15, 2011
  11. 11. Identify your tool 42% of youth age 5-17 are on facebook 87% of adults age 18-44 are on facebook 46% of adults age 45-64 are on facebook 4% of youth age 5-17 are on facebook 33% of adults age 18-44 are on facebook 16% of adults age 45-64 are on facebook Youtube receives over 2 Billion views every day Over 24 hours of footage are uploaded every min. Youtube is the #1 site visited by youth in USAFriday, July 15, 2011
  12. 12. How? What is your desired outcome?Friday, July 15, 2011
  13. 13. How? What is your message?Friday, July 15, 2011
  14. 14. How? Who is your audience?Friday, July 15, 2011
  15. 15. How? Do you have your bases covered?Friday, July 15, 2011
  16. 16. A table full of tools...Friday, July 15, 2011
  17. 17. Friday, July 15, 2011
  18. 18. Friday, July 15, 2011
  19. 19. Facebook • Profile • Page • Group • Community Page • InsightFriday, July 15, 2011
  20. 20. The ProfileFriday, July 15, 2011
  21. 21. The PageFriday, July 15, 2011
  22. 22. The GroupFriday, July 15, 2011
  23. 23. InsightsFriday, July 15, 2011
  24. 24. InsightsFriday, July 15, 2011
  25. 25. InsightsFriday, July 15, 2011
  26. 26. Why we use the tools we do... • Sharing • Listening • Connecting • Learning • Events Management • Group Management • Collaboration • CommunicationFriday, July 15, 2011
  27. 27. A table full of tools...Friday, July 15, 2011
  28. 28. Friday, July 15, 2011
  29. 29. Friday, July 15, 2011
  30. 30. Youtube • Viewing • Linking • Uploading • Subscribing • InteractingFriday, July 15, 2011
  31. 31. Friday, July 15, 2011
  32. 32. Friday, July 15, 2011
  33. 33. Friday, July 15, 2011
  34. 34. Friday, July 15, 2011
  35. 35. Friday, July 15, 2011
  36. 36. A table full of tools...Friday, July 15, 2011
  37. 37. Friday, July 15, 2011
  38. 38. Friday, July 15, 2011
  39. 39. A lot can happen with 140 Characters or lessFriday, July 15, 2011
  40. 40. Why we use the tools we do... @ = Mention A mention is a way to engage in conversation with someone, but remains public. RT = Retweet A way to share someone else’s tweet with your followers. If space allows, you can also comment on the original message.Friday, July 15, 2011
  41. 41. Why we use the tools we do... @ = Mention RT = RetweetFriday, July 15, 2011
  42. 42. Why we use the tools we do... # = Hashtag (category) Want to search or categorize something? Use a hashtag (i.e.. #cadcasome) DM = Direct Message If you would like to send a private message to one of your followers, this is how you do it.Friday, July 15, 2011
  43. 43. Why we use the tools we do... # = Hashtag (category) DM = Direct MessageFriday, July 15, 2011
  44. 44. Why we use the tools we do... • Listening • Learning • Dialogue • Sharing • Promoting/Linking • Inspiration • CollaborationFriday, July 15, 2011
  45. 45. Why we use the tools we do... • Twitter Clients/Apps • Tweetdeck • Seesmic Desktop • Twellow • Tweetpic • Tweetlater • Tweetchat • Twitter SearchFriday, July 15, 2011
  46. 46. A table full of tools...Friday, July 15, 2011
  47. 47. Friday, July 15, 2011
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