Tools of the trade
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Tools of the trade

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Tools of the trade Presentation Transcript

  • 1. Social Media 101 The Tools of CommunicationFriday, July 15, 2011
  • 2. Who we are... Jason Verhoosky DanversCARES community liaison/youth program coordinator • www.facebook.com/JasonVerhoosky • Twitter: @JasonVerhoosky • Blog: www.streamingcreative.com LaDonna Coy MHR, CPS, CDLA Learning for Change New Media & Prevention Specialist • www.facebook.com/Ladonna Coy • Twitter: @coyenator • Blog: www.technologyinprevention.blogspot.comFriday, July 15, 2011
  • 3. Who we are... Thomas A. Workman, Ph.D. Baylor College of Medicine Eisenberg Center Translation & Production Lead Sue Stine CADCA National Coalition Institute Sr. Manager of Dissemination and Coalition Relations • www.facebook.com/CADCA • Twitter: @suestine • www.cadca.orgFriday, July 15, 2011
  • 4. House Keeping Interact Facebook: www.facebook.com/CADCA Official Twitter Hashtag: #MYTI2011 Connected Communities: www.connectedcommunities.ning.com Raise Your Hand: If all else fails feel free to raise your hand and ask a question.Friday, July 15, 2011
  • 5. Where are you?Friday, July 15, 2011
  • 6. A table full of tools...Friday, July 15, 2011
  • 7. Friday, July 15, 2011
  • 8. Friday, July 15, 2011
  • 9. Why?Friday, July 15, 2011
  • 10. A table full of tools...Friday, July 15, 2011
  • 11. Identify your tool 42% of youth age 5-17 are on facebook 87% of adults age 18-44 are on facebook 46% of adults age 45-64 are on facebook 4% of youth age 5-17 are on facebook 33% of adults age 18-44 are on facebook 16% of adults age 45-64 are on facebook Youtube receives over 2 Billion views every day Over 24 hours of footage are uploaded every min. Youtube is the #1 site visited by youth in USAFriday, July 15, 2011
  • 12. How? What is your desired outcome?Friday, July 15, 2011
  • 13. How? What is your message?Friday, July 15, 2011
  • 14. How? Who is your audience?Friday, July 15, 2011
  • 15. How? Do you have your bases covered?Friday, July 15, 2011
  • 16. A table full of tools...Friday, July 15, 2011
  • 17. Friday, July 15, 2011
  • 18. Friday, July 15, 2011
  • 19. Facebook • Profile • Page • Group • Community Page • InsightFriday, July 15, 2011
  • 20. The ProfileFriday, July 15, 2011
  • 21. The PageFriday, July 15, 2011
  • 22. The GroupFriday, July 15, 2011
  • 23. InsightsFriday, July 15, 2011
  • 24. InsightsFriday, July 15, 2011
  • 25. InsightsFriday, July 15, 2011
  • 26. Why we use the tools we do... • Sharing • Listening • Connecting • Learning • Events Management • Group Management • Collaboration • CommunicationFriday, July 15, 2011
  • 27. A table full of tools...Friday, July 15, 2011
  • 28. Friday, July 15, 2011
  • 29. Friday, July 15, 2011
  • 30. Youtube • Viewing • Linking • Uploading • Subscribing • InteractingFriday, July 15, 2011
  • 31. Friday, July 15, 2011
  • 32. Friday, July 15, 2011
  • 33. Friday, July 15, 2011
  • 34. Friday, July 15, 2011
  • 35. Friday, July 15, 2011
  • 36. A table full of tools...Friday, July 15, 2011
  • 37. Friday, July 15, 2011
  • 38. Friday, July 15, 2011
  • 39. A lot can happen with 140 Characters or lessFriday, July 15, 2011
  • 40. Why we use the tools we do... @ = Mention A mention is a way to engage in conversation with someone, but remains public. RT = Retweet A way to share someone else’s tweet with your followers. If space allows, you can also comment on the original message.Friday, July 15, 2011
  • 41. Why we use the tools we do... @ = Mention RT = RetweetFriday, July 15, 2011
  • 42. Why we use the tools we do... # = Hashtag (category) Want to search or categorize something? Use a hashtag (i.e.. #cadcasome) DM = Direct Message If you would like to send a private message to one of your followers, this is how you do it.Friday, July 15, 2011
  • 43. Why we use the tools we do... # = Hashtag (category) DM = Direct MessageFriday, July 15, 2011
  • 44. Why we use the tools we do... • Listening • Learning • Dialogue • Sharing • Promoting/Linking • Inspiration • CollaborationFriday, July 15, 2011
  • 45. Why we use the tools we do... • Twitter Clients/Apps • Tweetdeck • Seesmic Desktop • Twellow • Tweetpic • Tweetlater • Tweetchat • Twitter SearchFriday, July 15, 2011
  • 46. A table full of tools...Friday, July 15, 2011
  • 47. Friday, July 15, 2011