The Future of the Brick and Mortar Store - Independent Retailer Conference at ASD LV
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Transcript

  • 1. THE FUTURE presented by STORE of the brick & mortar [what retailers need to know]
  • 2. the shopping experience is CHANGING
  • 3. IN-STORE innovation
  • 4. armed associates mobile POS
  • 5. touch screens
  • 6. mobile-exclusive deals
  • 7. in-store self pay
  • 8. in-store mapping
  • 9. beacons
  • 10. intelligent lights
  • 11. in-store analytics
  • 12. THE NEW CONSUMER
  • 13. smartphone owners are smartphone shoppers 79
  • 14. BEFORE AFTER
  • 15. BEFORE THE STORE VISIT
  • 16. smartphone shoppers use their phones for pre-shopping activities BEFORE 90
  • 17. BEFORE where are they looking? 1 2 3 search engine retailer’s website retailer’s app
  • 18. BEFORE 70 shoppers expect stores to be within 5 miles of their location 1 2 3 4 5
  • 19. BEFORE when do they buy? 80 shoppers searching on mobile want to buy that same day
  • 20. BEFORE where do they buy? 82 shoppers that buy after searching online buy at a physical store
  • 21. DURING THE STORE VISIT
  • 22. really? most likely to use their smartphones for a shopping trip… DURING
  • 23. DURING 84 smartphone shoppers use their phones for help while [inside] the store
  • 24. DURING shoppers use their smartphones to find information INSTEAD of asking a store associate don’t help me
  • 25. DURING 76 customers purchase more products based on merchant recommendations in-store scratch that… PLEASE help me
  • 26. DURING mo’ mobile, mo’ money $ $ occasional phone use in-store frequent phone use in-store frequent mobile shoppers spend 25% more
  • 27. AFTER THE STORE VISIT
  • 28. AFTER what do they want? 93 shoppers will provide detailed information if they received customized offers in return
  • 29. AFTER why does it matter? 78 shoppers buyfrom a store more frequently if they receive offers tailored to their interests
  • 30. AFTER 71 consumers are more likely to buy when offers are where do they want to receive these offers? targeted locationto their
  • 31. what does it all mean? that’s a lot of numbers keeps your store relevant mobile… isn’t just a nice to have it’s imperative gets shoppers in your store keeps them there longer makes them spend more keeps them coming back
  • 32. what it all boils down to… most important mobile capabilities for your store to enable Search for & select merchandise Receive/redeem coupons and offers Create a shopping list Use barcodes to check price or availability
  • 33. THANK YOU please come again