THE FUTURE
presented by
STORE
of the brick & mortar
[what retailers need to know]
the shopping experience is
CHANGING
IN-STORE
innovation
armed associates
mobile POS
touch screens
mobile-exclusive deals
in-store self pay
in-store mapping
beacons
intelligent lights
in-store analytics
THE NEW
CONSUMER
smartphone
owners
are
smartphone
shoppers
79
BEFORE AFTER
BEFORE THE
STORE VISIT
smartphone shoppers
use their phones for
pre-shopping activities
BEFORE
90
BEFORE
where are they looking?
1
2
3
search engine
retailer’s website
retailer’s app
BEFORE
70
shoppers expect stores
to be within
5 miles
of their location
1 2 3 4 5
BEFORE
when do they buy?
80
shoppers searching on mobile
want to buy
that same day
BEFORE
where do they buy?
82
shoppers that buy after
searching online
buy at a
physical store
DURING THE
STORE VISIT
really?
most likely to use their smartphones for a shopping trip…
DURING
DURING
84
smartphone shoppers use their
phones for help while
[inside] the store
DURING
shoppers use their smartphones
to find information
INSTEAD
of asking a
store associate
don’t help me
DURING
76
customers
purchase more products
based on merchant
recommendations in-store
scratch that… PLEASE help me
DURING
mo’ mobile, mo’ money
$
$
occasional
phone use in-store
frequent
phone use in-store
frequent mobile shoppers
spend
...
AFTER THE
STORE VISIT
AFTER
what do they want?
93
shoppers will provide
detailed information
if they received
customized offers
in return
AFTER
why does it matter?
78
shoppers buyfrom a store
more frequently
if they receive offers tailored
to their
interests
AFTER
71
consumers are
more likely to buy
when offers are
where do they want
to receive these offers?
targeted
locationto ...
what does it all mean?
that’s a lot of numbers
keeps your store relevant
mobile…
isn’t just a nice to have
it’s imperative...
what it all boils down to…
most important mobile capabilities
for your store to enable
Search for & select merchandise
Rec...
THANK YOU
please
come again
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The Future of the Brick and Mortar Store - Independent Retailer Conference at ASD LV

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The Future of the Brick and Mortar Store - Independent Retailer Conference at ASD LV

  1. 1. THE FUTURE presented by STORE of the brick & mortar [what retailers need to know]
  2. 2. the shopping experience is CHANGING
  3. 3. IN-STORE innovation
  4. 4. armed associates mobile POS
  5. 5. touch screens
  6. 6. mobile-exclusive deals
  7. 7. in-store self pay
  8. 8. in-store mapping
  9. 9. beacons
  10. 10. intelligent lights
  11. 11. in-store analytics
  12. 12. THE NEW CONSUMER
  13. 13. smartphone owners are smartphone shoppers 79
  14. 14. BEFORE AFTER
  15. 15. BEFORE THE STORE VISIT
  16. 16. smartphone shoppers use their phones for pre-shopping activities BEFORE 90
  17. 17. BEFORE where are they looking? 1 2 3 search engine retailer’s website retailer’s app
  18. 18. BEFORE 70 shoppers expect stores to be within 5 miles of their location 1 2 3 4 5
  19. 19. BEFORE when do they buy? 80 shoppers searching on mobile want to buy that same day
  20. 20. BEFORE where do they buy? 82 shoppers that buy after searching online buy at a physical store
  21. 21. DURING THE STORE VISIT
  22. 22. really? most likely to use their smartphones for a shopping trip… DURING
  23. 23. DURING 84 smartphone shoppers use their phones for help while [inside] the store
  24. 24. DURING shoppers use their smartphones to find information INSTEAD of asking a store associate don’t help me
  25. 25. DURING 76 customers purchase more products based on merchant recommendations in-store scratch that… PLEASE help me
  26. 26. DURING mo’ mobile, mo’ money $ $ occasional phone use in-store frequent phone use in-store frequent mobile shoppers spend 25% more
  27. 27. AFTER THE STORE VISIT
  28. 28. AFTER what do they want? 93 shoppers will provide detailed information if they received customized offers in return
  29. 29. AFTER why does it matter? 78 shoppers buyfrom a store more frequently if they receive offers tailored to their interests
  30. 30. AFTER 71 consumers are more likely to buy when offers are where do they want to receive these offers? targeted locationto their
  31. 31. what does it all mean? that’s a lot of numbers keeps your store relevant mobile… isn’t just a nice to have it’s imperative gets shoppers in your store keeps them there longer makes them spend more keeps them coming back
  32. 32. what it all boils down to… most important mobile capabilities for your store to enable Search for & select merchandise Receive/redeem coupons and offers Create a shopping list Use barcodes to check price or availability
  33. 33. THANK YOU please come again
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