Integrating Social Media Into CDI
Jason Stack
4/3/14
Step 1: Audit – Facebook
Step 1: Audit – Twitter
Step 1: Audit – Twitter
Step 1: Audit – LinkedIn
Step 1: Audit – Website
Step 2: Evaluation
 Priority #1: Increase engagement across all
fronts
 Priority #2: Create more in-house content
 Prio...
Step 3: The Plan
 Blog: At least two new pieces of content per
month; open up comments
 Facebook/Twitter: Focus on in-ho...
Step 3: The Plan
Date Content Networks Other notes Additional content
April 1 Blog post: The Benefits of
Internships
Linke...
Step 4: Furthermore …
 Videos
 Focused ads: A possibility on
Facebook and Twitter
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Integrating Social Media Into CDI

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A final project slideshow for Yoakley PR's Integrating Social Media Into Business online course.

Published in: Social Media, Technology
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  • Ahh, which explains everything.
    Dumb slideshare (I have no doubt this would have transferred elsewhere). I can't say for certain where the voice clips would have worked. Thanks for clarifying that. Sorry about the abrupt critique.

    And yes that meme would transcend the internet, just again, professionals tend to be, well, to lack better wording: taciturn.
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  • @ChrisAllbritton There was voice-over narration that went with the audit pages, but it didn't import into SlideShare.
    That's understandable. Some memes tend to transcend the internet, and I believed that this one did, too.
    Thank you for your comments and for flipping through!
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  • Jason: Am I missing something as far as the audit pages? I know I don't need much background information on what an audit for social media is, but some kind of information is appropriate.

    Also while I get the whole strikethrough of the ??? and profit lines, an in-clique internet joke might not be appropriate for professional audiences.

    I loved the plan however which was well thought through and informative and the slides were very very well done and pleasant to the eye.
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Integrating Social Media Into CDI

  1. 1. Integrating Social Media Into CDI Jason Stack 4/3/14
  2. 2. Step 1: Audit – Facebook
  3. 3. Step 1: Audit – Twitter
  4. 4. Step 1: Audit – Twitter
  5. 5. Step 1: Audit – LinkedIn
  6. 6. Step 1: Audit – Website
  7. 7. Step 2: Evaluation  Priority #1: Increase engagement across all fronts  Priority #2: Create more in-house content  Priority #3: ???  Priority #4: Profit?  End-goal: Increased attention from donors and students/families
  8. 8. Step 3: The Plan  Blog: At least two new pieces of content per month; open up comments  Facebook/Twitter: Focus on in-house content, hop on weekday trends (i.e. Throwback Thursday), and schedule content for optimal times  LinkedIn: Share relevant content (in-house and not)
  9. 9. Step 3: The Plan Date Content Networks Other notes Additional content April 1 Blog post: The Benefits of Internships LinkedIn, Twitter, Facebook Reshared with ICYMI on 4/4 Throwback photo to a prior internship; Mention upcoming Twitter chat April 7 Blog post: CDI student profile LinkedIn, Twitter, Facebook Reshared with ICYMI on 4/11 Throwback photo to said student working an internship; Mention upcoming Twitter chat April 14 Blog post: Giving Back to Your Community LinkedIn, Twitter, Facebook Reshared with ICYMI on 4/18 Throwback photo to staff/students giving back to the community April 21 Blog post: 5 Ways to Ease the Transition from High School to College/a Career LinkedIn, Twitter, Facebook Reshared with ICYMI on 4/25 Throwback photo to graduation; Mention upcoming Twitter chat April 28 Twitter chat @ 3 PM: Prepping your student for college Collected in a Storify post on the blog; published later that day and shared on LinkedIn, Twitter, Facebook Promoted across social networks once a week leading up to the chat Highlight noteworthy comments from the chat throughout the rest of the week
  10. 10. Step 4: Furthermore …  Videos  Focused ads: A possibility on Facebook and Twitter
  11. 11. Thank you for watching!

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