Sonix Social Media Twitter Presentation

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Twitter can be lucrative for a business's bottom line as long as it is done correctly.

A failure to create a strategy for your social media can lead to a loss of revenue and just as importantly reputation.

Setting out a social media marketing strategy that utilizes Twitter is important and this presentation provides some examples of do's and don'ts regarding Twitter.

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Sonix Social Media Twitter Presentation

  1. 1. Twitter - Getting Your BusinessStartedInternet Marketing presented by Sonix Social MediaThursday, October 4, 2012 1
  2. 2. History Of Twitter ✤ Twitter is an online social networking service and microblogging service that uses 140 characters to create a message. ✤ Created in March 2006 and launched in July of that same year. ✤ As of this year there are 500 million active users generating 340 million tweets daily. ✤ Twitter is one of the top 10 most visited websites on the internet. 2
  3. 3. Demographics Of Twitter ✤ According to comScore 11% of Twitter users are ages 12-17 ✤ According to Sysomos (June 2009) women made up a slightly larger portion of Twitter users than men. ✤ As of Feb 2012 about 15% of online adults use Twitter. ✤ 8% of those adults use Twitter daily. 3
  4. 4. Business Twitter Examples 4
  5. 5. Home Depot Does It Right Tip Sales Pitch Intro Of Other Social Media Promotion Intro Of Other Social Media Promotion 5
  6. 6. Home Depot Does It Right(cont’d) Promote Other Users Promote With Pictures Information Sales Pitch 6
  7. 7. Coal Vines Does It Wrong All Self Promotion 7
  8. 8. 8
  9. 9. Brooks Running - Not Ideal 9
  10. 10. FitFluential - Too Much Is Not A Good Thing 10
  11. 11. 11

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