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Sonix Social Media Pinterest Presentation


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Pinterest is a fast growing social media that can be used to generate interest in a company's products as well as improve SEO. …

Pinterest is a fast growing social media that can be used to generate interest in a company's products as well as improve SEO.

Some tips and tricks along with items to avoid are in this presentation from Sonix Social Media.

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  • 1. Pinterest For Businesspresented by Sonix Socia MediaNovember 8, 2012
  • 2. Pinterest Stats✤ Demographics: ✤ 80% Women, 20% Men ✤ 50% of Pinterest users have kids ✤ 30% of Pinterest users are between 35 and 44 years of age✤ Average time spent on Pinterest: 1 hour 17 minutes✤ Pinterest is the 3rd most popular social networking site behind Facebook and Twitter 2
  • 3. Pinterest Stats (cont’d)✤ Pinterest users who shop online follow 9.3 retailers (Facebook 6.9; Twitter 8.5)✤ Call to action pin causes an 80% increase in engagement✤ Pinterest drives 4x the revenue per click than Twitter and 27% more than Facebook✤ Average traffic generated from Pinterest grew 116% from Jan 2012 to Aug 2012 3
  • 4. Tips For Using Pinterest✤ Add The Pin-It Button To Your Website✤ Add Links In The Description Of Your Pins✤ Create A Video Gallery✤ Use Hashtags✤ Feature Offline Events✤ Promote Other Social Media 4
  • 5. What You Should NOT Do✤ Over do it! ✤ Pinterest is a visual platform, and it’s easy to annoy people. It quickly gets boring and you will lose your Pinterest followers much quicker than you can find them.✤ Pin Search Results ✤ Don’t pin your images from search results. Pinning from search results doesn’t direct pinners to the original content source✤ Don’t Get Too Talkative ✤ Keep it brief, add your keywords, and pin your image✤ Don’t Force Feed ✤ Don’t pin the same image multiple times, and don’t put the same image on all of your boards.✤ Don’t pin too quickly. Think about it. 5
  • 6. Sonix Social Media✤ Be sure to utilize the forums section of to ask questions and see what your peers are thinking about when it comes to social media for business✤ Jason Bahamundi ✤ 214-356-6656 ✤✤ Chad Van Calster ✤ 920-482-2929 ✤ 6