Corey (1937) Student Cheating 1. Measured attitudes towards cheating 2. Allowed students to grade their own tests (but . . .) 3. The attitude behavior relationship was . . .
Problems with the Early Studies 1. Only one attitude was measured when others were probably related to the behavior. 2. Attitudes measured did not sufficiently match the behaviors examined. (Kutner, Wilkins, and Yarow study)
Prerequisites for Attitudes to Predict Behavior
Accessibility The extent to which attitudes can be recalled from memory. --The more accessible an attitude is the more likely we can predict behavior by it.
Research on Accessibility A. Response Latency Time it takes for an attitude to be recalled. B. Experiment (Fazio, Powell, & Williams; 1989)
Relevance of attitude to behavior Accessing someone’s attitude that smoking is bad is different from an academic discussion and their behavior at break.